Bum radio je počeo sa radom 2004 god. u Kraljevu i svojim zabavnim programom brzo je pridobio veliki broj slušalaca. Svi programi su muzičkog sadržaja prilagodjeni potrebama auditorijuma. 80 % programa čini narodna muzika. Svoj program emituje i putem interneta na sajtu www.bumradio.net i prema dosadašnjim istraživanjima relevantinih agencija za istraživanje slušanosti najslušaniji je radio u svojoj zoni pokrivanja. Spada u red i najslušanijih internet radio stanica sa dnevnim auditorijumom preko 10.000 slušalaca.
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