10PlusBrand
by Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.
3 Steps to Get AI Referral, AI Citation, AI Mention & AI…
About this podcast
https://www10plusbrand.com
https://www.10PlusProfile.com
1-888-288-4533
Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed
10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode.
Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts.
Coming soon, Joanne Z. Tan’s two books: ”How to Become a Brand: Decode, Create, Amplify”, and her memoir: ”50 dollars and a Tiger Balm: 40 years in the US”.
In addition to the popular series ”Interviews of Notables & Influencers”, ”30 Seconds of Anything”, Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about a business brand or a personal brand’s DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses and tactics, market analyses, analytics, Google core web vitals, SEO, social media marketing, influencer marketing.
10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. As of 2022, It has won three awards (by Clutch, DesignRush, expertise.com) as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area, serving clients throughout the US & the world.
10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website visuals, brand promotion videos, photos, logos, brand look & feel, SEO, SEM, PPC, etc.
Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.”, - a fast growing, full service branding, digital marketing, SEO, video production, & advertising agency.
10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, featuring samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies that need rebranding or in private equity (PE) portfolios, political campaigns, and B2B and B2C corporations.
Another ”subsidiary” website focuses on LinkedIn profiling only. https://www.10PlusProfile.com. 10 Plus Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual and company pages. They further revise bios, resumes for public and private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, realtors, and other B2B service providers and professionals.
Joanne Tan applies her proprietary multidisciplinary process, and many multi-disciplinary skills, talents, & backgrounds:
(1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist.
(2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking.
(3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior.
(4) Award-winning professional photographic artist, oil painter & poet.
(5) Liberal arts education at Brandeis University.
(6) Mentor, coach, director.
Episodes
The newest 20 of 200 episodes
- 3 Steps to Get AI Referral, AI Citation, AI Mention & AI Recommendation on AI Search Results_Joanne Z. Tan_Season 2, Episode 7 · 17 min · Season 3 Episode 7Original thought leadership content and third-party content are the ways for brands to earn AI citations, AI mentions, and AI referrals, for gaining AI visibility through AI…
- How to Get AI-Referred Website Traffic & Brand Awareness with AI Search & AI Recommendation_Joanne Z. Tan_Season 3, Episode 6 · 18 min · Season 3 Episode 6How is AI-referred traffic transforming brand awareness, consumer discovery, and purchasing decisions? What does it take for your brand to be not only found by AI search but also…
- Memoir: Grand Canyon, Havasupai Falls, Angels, God, & the Western Desert_Joanne Z. Tan_Season 3, Episode 5 · 14 min · Season 3 Episode 5What does it take to reach a hidden Shangri-La deep in the Grand Canyon, and what unexpected discoveries can move us beyond the beauty of waterfalls into questions about…
- AI Visibility and Brand Search on LLMs: What's Replacing Ranking_Joanne Z. Tan_Season 3, Episode 4 · 9 min · Season 3 Episode 4AI Search Visibility: Why Brands Now Compete to Be Recalled, Not Ranked How AI Search Is Rewriting the Rules of Brand Discovery For thirty years, brand visibility meant ranking…
- AI Search: Why Your Brand May Be Invisible to AI Even If You Rank #1 on Google_Joanne Z. Tan_Season 3, Episode_3 · 15 min · Season 3 Episode 3For decades, businesses invested heavily in search engine optimization (SEO) to improve their Google rankings. But AI search is fundamentally changing how people discover…
- Open Ended Questions and Brand Association: How Social Listening Builds Brand Loyalty_Joanne Z. Tan_Season 3, Episode 2 · 10 min · Season 3 Episode 2To improve brand performance, strengthen brand loyalty, and grow the bottom line, build positive brand associations through social listening and open ended questions with…
- Hiking 200 Miles of Camino Primitivo, a Full Solar Eclipse, My Solo Travel Spain Tour & Adventure_Joanne Z. Tan_Season 3, Episode 1 · 17 min · Season 3 Episode 1What if the most meaningful Spain tour isn't one you purchase, but one you create for yourself? In this episode, I share my unforgettable 310-kilometer solo travel journey along…
- Adventure Hiking: 20 Miles Through The Narrows in Zion, in 12 hours, Solo_Joanne Z. Tan_Season 2, Episode 100 · 35 min · Season 2 Episode 100What possesses someone to spend 12 straight hours hiking 20 miles through The Narrows, carrying a backpack, climbing over slippery boulders, wading through cold water, through…
- Founding Fathers: 3 Deaths on July 4th & Benjamin Franklin's Enduring Warning_Joanne Z. Tan_Season 2, Episode 99 · 4 min · Season 2 Episode 99Three of America's founding fathers die on the 4th of July - is it merely an extraordinary coincidence, or is it a divine invitation for us to reflect more deeply on the meaning…
- Performance Marketing & Brand Building in AI Age: Branding Strategy that Drives Sustainable Growth_Joanne Z. Tan_Season 2, Episode 98 · 13 min · Season 2 Episode 98Is performance marketing enough to grow a business in the AI age? Or does long-term success require a stronger branding strategy built on trust, differentiation, and customer…
- FAQs, Pt 2: AI in Branding, How to Stand Out, Create Content, and Build a Future-Proof Brand_Joanne Z. Tan_Season 2, Episode 97 · 9 min · Season 2 Episode 97AI in Branding, Part 2: How to Stand Out, Create Content, and Build a Future-Proof Brand Welcome back to Part 2 of our FAQ series! If you missed Part 1 (FAQ #1–#6), be sure to…
- Frequent Asked Questions, Pt. 1 of 2: What is the ROI of Branding or Brand Building? Where to Start? Joanne Z. Tan_Season 2, Episode 96 · 13 min · Season 2 Episode 96Here are 12 FAQs (frequently asked questions) about the process of brand building and brand marketing by 10 Plus Brand, Inc. Part 1 of 2 answers the first six questions listed…
- Defend Brand Trust against AI Slop, Data Privacy Endangerment, and Inauthenticity_Joanne Z. Tan_Season 2, Episode 95 · 13 min · Season 2 Episode 95In the age of AI, your greatest competitive advantage may no longer be technology—it may be brand trust. As AI-generated content floods the internet with what many now call AI…
- Create Brand Journey to Win The AI Age: CEOs, Customers & Brand Experts Co-Create_Joanne Z. Tan_Season 2, Episode 94 · 13 min · Season 2 Episode 94AI search is rewriting who shapes the brand journey. Learn how to create brand journey as a collaborative co-creation among CEOs, customers, outside brand strategists, and…
- Sparking Joy: Human Brand Experience in the Age of Digital Fatigue_Joanne Z. Tan_Season 2, Episode 93 · 9 min · Season 2 Episode 93Sparking joy is the new driver of brand equity and emotional connection in creating human brand experience in the AI Age of "digital fatigue". - Read as a blog- Watch as a 8-min…
- A Personal Story: Less Data Can Lead to Better Quality of Life, in the Data-driven Era_SoS: Sip of Solace_Joanne Z. Tan_Season 2, Episode 92 · 6 min · Season 2 Episode 92I tracked my sleep and weight for 4 Years—then quit. What happened after was better quality of life - a personal story about reclaiming control and breaking free from digital…
- User Data "Land Grab": Paying Fake Diamond at Real Diamond's Price, While Sacrificing Trust_Podcast by Joanne Z. Tan_Season 2, Episode 91 · 14 min · Season 2 Episode 91User data land grab is costing companies far more than they realize — in diminishing data value and in the brand trust they are quietly destroying, while racing to seize consumer…
- AI Slop’s Unintentional Winner: Brand Equity Built on Trust and Authenticity_Joanne Z. Tan_Season 2, Episode 90 · 11 min · Season 2 Episode 90In a world flooded with AI Slop, where misinformation, low-quality content, and synthetic noise overwhelm human judgment, what truly differentiates enduring brands from…
- AI Avatars, AI Personalities, AI Agents, Digital Influencers - How to Prevent Brand Damage from the Risks of Deepfake_Joanne Z. Tan_Season 2, Episode 89 · 14 min · Season 2 Episode 89AI avatars are rapidly becoming the new interface between brands and their audiences. They speak, represent, influence, and engage at scale. But as AI personalities evolve, so do…
- Competitive Moat in the AI Native Age: Trust, Identity & Customer Experience_Joanne Z. Tan_Season 2, Episode 88 · 14 min · Season 2 Episode 88What is the best competitive moat in Agentic AI? Why AI Can’t Replicate Brand Trust and Identity? Brand strategy, brand moat, brand trust, customer experience, Brand DNA, thought…







