2Bobs—with David C. Baker and Blair Enns
door David C. Baker and Blair Enns
Nieuwste aflevering
Inside the Head of a CMO
Inside the Head of a CMO
Over deze podcast
Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
Afleveringen
De nieuwste 20 van 253 afleveringen
- Inside the Head of a CMO · 26 min · Aflevering 253Given the data from recent research about Chief Marketing Officers, David has four things creative agencies should keep in mind during sales and work interactions with them…
- Get Your Freak On! · 26 min · Aflevering 252Blair has been thinking about how, as AI continues to streamline more administrative tasks over time, we will be left to focus on the things we humans are good at – interacting…
- Do You Need an Advisory Board? · 17 min · Aflevering 251We all know how valuable external input from trusted advisors can be for our business. But what does that look like for independent agencies who don't have investors to answer…
- A Proposed AI Contribution Scale · 21 min · Aflevering 250Categorizing AI-generated copy as "human vs AI" is not as binary as with AI-generated images or video. So Blair has developed an AI Contribution Scale to help us all be more…
- How Sellable Are You? · 22 min · Aflevering 249In a recent article, David discloses the questions all creative agency principals need to answer whenever they are ready to find the right buyer and successfully navigate the…
- Positioning, Strategy, and AI · 27 min · Aflevering 248Blair and David are hearing all kinds of people talking about how their positioning needs adjustment because of AI. Blair does see an issue developing for many creative firms…
- Employee Retreats for Remote-First Teams · 21 min · Aflevering 247David recommends regular in-person company-wide gatherings for remote workers as an opportunity for creative agencies to help build their organization's culture in our…
- Productization (Again) · 24 min · Aflevering 246Blair changes his mind on productized services. Again. And AI is the reason. LINKS "The New Age of Consulting" by Blair Enns for winwithoutpitching.com
- Thirteen Signals Your Website Should Send · 20 min · Aflevering 245David shares a quick list of website elements he sees is missing from a lot of creative firms' websites which could help them attract more new business. Links "13 Signals Your…
- Embrace the Marketing Mess · 25 min · Aflevering 244Blair shares what stuck in his mind about marketing success from listening to a recent podcast interview with Rory Sutherland on Liam Curley's Undisputed Authority. Links…
- Firms Most at Risk · 27 min · Aflevering 243Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and why? David wants creative entrepreneurs to continue being resilient and…
- Pricing Resentment · 20 min · Aflevering 242Blair sees creative entrepreneurs opening themselves up to pricing resentment from their clients when the value of their contributions diminishes over time, especially when…
- People vs. Profits · 22 min · Aflevering 241Prompted by a recent trip to Europe, David considers how the differences between worker protection laws in Europe compared to North America affect starting and running an agency…
- Three Patterns of Lost Opportunities · 29 min · Aflevering 240Blair identifies three recurring categories of lost sales in creative firms and offers solutions to each. Fixing two of these patterns can reap the dividends immediately, and…
- Why Clients Come, Stay, and Leave · 20 minDavid sees a lot of creative agencies making bad assumptions about their client relationships by not making the distinction between the reasons why clients come to them in the…
- Is AI Going to Kill Labor-based Pricing? · 28 min · Aflevering 238Blair is stunned that he still encounters so many advisory businesses like ad agencies, consulting firms, legal and accounting practices — large and small — that are still…
- If I Were Starting a New Firm · 35 min · Aflevering 237Blair interviews David about a recent article he's been receiving a lot of feedback on, in which he lists all of the things he would try to incorporate into a brand new creative…
- Decoy or Anchor? · 21 min · Aflevering 236Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal…
- We Are All Closet Socialists · 20 min · Aflevering 235Despite the fact that many entrepreneurs hate people telling them what to do, they end up running their own agencies using a "central planning" model. Instead, David encourages…
- Shower Your Way to Sales Success · 21 min · Aflevering 234David interviews Blair about his recent article in which he gives us methods to cope with our own natural emotional and physiological responses that can be triggered when…
