4Ps in a Pod
by Jeevan Grewal & JP Del Carmen
The Cheat Sheet with Professor Ken Wong: Differentiation is Everything
About this podcast
Trying to break into a Marketing career is tough. It’s a mix of awkward networking circles, unnoticed LinkedIn requests, and a sea of stereotypes (no, marketing is not just advertising!).
To get a real look into the world of Marketing and the people who are shaping it - listen to 4Ps in a Pod. In every episode, Jeevs & JP (two CPG marketers) have a chat with a Canadian marketer from a different industry, company, and point in their career. Together, we’ll hear their coming-of-age story, get an unfiltered look at what they do, and gain valuable advice on how to carve out a successful Marketing career.
This podcast is a must-listen for students looking for their first Marketing gig, seasoned vets looking for a change, and everyone in between.
Episodes
The newest 20 of 38 episodes
- The Cheat Sheet with Professor Ken Wong: Differentiation is Everything · 39 min🎓 In this episode, we sat down for a master class with one of Canada’s most distinguished Marketing educators, Professor Ken Wong. Professor Wong is a retiring Distinguished…
- The DeBrief: "International Menu Heist" (McDonald's) · 39 min🤔 As marketers, we see some amazing work but rarely have a chance to look behind the scenes. What was the insight? Where was the tension? What was left on the cutting room floor?…
- #19: "Sometimes You Just Have To Say Yes" | Jonelle Ricketts (IKEA) · 51 min🛋️ In this episode - we had an absolute blast chatting with Jonelle Ricketts who is the Head of Marketing for IKEA Canada! 🇨🇦🇸🇪 IKEA is one of the most beloved brands in the…
- Now Hiring: Sweet Career Opportunities At Mondelez (with Jennifer Earl) · 20 min🍫In this mini-episode, we shine a spotlight on 5 sweet opportunities that Mondelez has available right now for both interns & full-time hires! The application deadline is fast…
- The Cheat Sheet with Krista Kelly: Overcome The Odds With A Revamped Resume · 26 min📝 In this mini-episode, we chatted with Krista Kelly who is one of the most sought after career coaches & resume strategists in Canada. Her “Hired in Marketing” community has…
- Season 3 Trailer · 6 min👋 After an amazing summer break - we’re back (with more than just a tan)! We’re back with an entirely new season of the podcast just in time for a new school year & for those…
- The DeBrief: "Skip To The Good Part" (Skip) · 39 min🥁 Introducing a new content series called "The DeBrief"! In each episode - we’re going to unpack some of our favourite Canadian campaigns with some of the brilliant minds…
- The Cheat Sheet with Mitch Sharma: Stepping Up To The Plate in Sports Marketing · 25 min⚾ In this mini-episode, we chatted with Mitch Sharma who is the Sr. Manager of Sports Sponsorships & Regional Marketing at TD. Whether it was earlier on his career with the…
- The Cheat Sheet with Grant Packard: A Professor’s POV on the Future of Marketing · 29 min🎓 In this mini-episode, we have an “office hours” style chat with Grant Packard, an Associate Professor & the Program Director of the Master of Marketing at the Schulich School…
- #18: "Your Greatest Strength Is Also Your Weakness" | Christopher Henry (Google) · 57 min🙌 We had a great time chatting with Christopher Henry who is a Sr. Product Marketing Manager at Google. What is Google, you might ask... In all seriousness, Google requires no…
- Spotlight: The American Marketing Association | Craig Lund & Maggie Bolt · 27 min🙌In this mini-episode - we shine a spotlight on the American Marketing Association’s Toronto Chapter! You’ll be pleasantly surprised to hear that the AMA has had roots in Toronto…
- #17: "We're A Team Of Passionate Builders" | Maria Acevedo (Greenhouse) · 55 min🎉As you work towards your new year's wellness goals (wait, we all still are right?) - who better to hear from than a leader who is shaping the health & wellness space? We had the…
- Spotlight: The Canadian Marketing League | Jeffrey Yateman (GM Energy) & Navjit Dhillon (Kraft Heinz) · 23 minIn this mini-episode, we shine a spotlight on Canada’s largest marketing case competition! Over the past 17 years - the CML has launched countless careers through their program &…
- #16: "It's Time To Swing For The Fences" | Tanbir Grover (Pet Valu) · 55 min🙌 In this episode - we had such a great time chatting with Tanbir Grover who is the Chief Marketing & Digital Officer at Pet Valu! Pet Valu is Canada’s leading retailer of pet…
- #15: "The Best Season We've Ever Had" | Nicole Lee (NHL) · 55 min🏒🏆 In this episode, we had an absolute blast chatting with Nicole Lee -the Senior Director of Integrated Marketing at the NHL. The league has been around for over 100 years & has…
- The Cheat Sheet: Keep Calm and Interview On · 21 min🎃 👻 In the sixth episode of our mini-series “The Cheat Sheet”, we tackle a scary subject… the interview process (gasps!). Whether you’re in the thick of recruiting season or just…
- #14: "A Once In A Lifetime Opportunity" | Kate Torrance (SickKids) · 1 h 17 minIn this episode - we had the absolute pleasure of chatting with Kate Torrance who is the VP, Head of Brand, Content & Comms at SickKids. SickKids opened their doors almost 150…
- #13: "Marketing Is An Ocean Of Opportunity" | Lisa Mack (TELUS) · 1 h 8 min🙌 We had an incredible time chatting with Lisa Mack who is the VP of Brand at Telus! You know & love Telus as one of Canada’s largest telcos. What you might not know is that…
- The Cheat Sheet with Isabel Ng-Lai (KOHO): Taking a (Career) Leap of Faith · 26 min👋 We’re back with your regularly scheduled programming! A bit more tanned, confused (as to where the summer went) & here with a new mini episode! We chatted with Isabel Ng-Lai…
- 4 Ps Goes Live: Queen’s Smith School of Business (with Special Guests!) · 60 min🎙️👏 A few weeks ago we hosted our first LIVE podcast with the Queen’s Marketing Association! We debunked marketing myths, answered students’ most burning questions & had an…







