About this podcast
Introducing DSG's 5MT Podcast, where we draw inspiration from the annual 3MT competition for PhD candidates, challenging them to explain their research in 3 minutes or less. Our VP of Marketing became obsessed with these presentations, as they distill complex research into bite-sized concepts. We knew instantly that this format would be perfect for our podcast, delivering jargon-free marketing insights that are easy to understand. In each 5-minute episode, we'll dive into a marketing topic, giving you the essentials without the time commitment.
Episodes
The newest 20 of 25 episodes
- 5MT Episode 23: Brand Suitability · 9 min · Season 1 Episode 23In this week's episode Mike and Paige are asked "What is Brand Suitability and how can businesses keep it in mind when discussing their marketing plans?" Tune in for great…
- 5MT Episode 22: Impact Of AI on Local Listings · 11 min · Season 1 Episode 22In this week's episode Mike and Paige are asked "What is the impact of AI on Local Listing?" Tune in for great insights and recommendations in this quick, breezy format. We…
- 5MT Episode 21: Decoding Conversions · 11 min · Season 1 Episode 21In this week's episode Mike and Paige are asked "What is a conversion and how can we decode them? Tune in for great insights and recommendations in this quick, breezy format…
- 5MT Episode 20: Jessica Capistrant, President of Phoenixville Regional Chamber of Commerce · 21 min · Season 1 Episode 18Here at DSG Local, we are proud members of the Phoenixville Regional Chamber of Commerce and post frequently about the networking events hosted by the Chamber. In this week's…
- 5MT Episode 19: Media Planning · 11 min · Season 1 Episode 19In this week's episode Mike and Paige are asked "What is a media plan? Explain the process of media planning." Tune in for great insights and recommendations in this quick…
- 5MT Episode 18: UTM Parameters · 9 min · Season 1 Episode 18In this week's episode Mike and Paige are asked "What is a UTM Parameter? How is it generated and what is it used for? They decided to bring in a guest to 5MT: John Feddern…
- 5MT Episode 17.2: Power Tools Bundle Continued · 10 min · Season 1 Episode 17In part 2 of this episode Mike and Paige finish explaining the last two components of DSG Local’s Data Power Tools Bundle and how they can help SMBs. This episode will include…
- 5MT Episode 17.1 Data Power Tools Bundle · 14 min · Season 1 Episode 17In this week's episode Mike and Paige are asked to "Explain the four components of DSG Local’s Data Power Tools Bundle and how they can help SMBs. This episode will include the…
- 5MT Episode 16: DSG Halftime Report · 13 min · Season 1 Episode 15In this week's episode Mike and Paige are asked to reflect on an eventful first 6 months and share their thoughts for what is to come. The conversation definitely flowed into…
- 5MT Episode 15: Sparkcatcher Media · 11 minThis week's episode is slightly different then our previous ones. We are thrilled to announced the newly created agency: Sparkcatcher Media! Sparkcatcher's expertise is…
- 5MT Episode 14.2: AI Technology Continued · 7 min · Season 1 Episode 14We continue our conversation with Jared Loss, Owner of Rockdale Music in Aston PA discussing "What are some first steps a small business can take to get started using AI…
- 5MT Episode 14.1: AI Technology · 11 min · Season 1 Episode 12In this week's episode Mike and Paige are asked "What are some first steps a small business can take to get started using AI Technology to support their marketing efforts?" They…
- 5MT Episode 13: QR Codes · 11 min · Season 1 Episode 14In this week's episode Mike and Paige are asked "What is a QR Code, how do I create one, & how can it be used as a marketing tool?" Tune in for great insights and…
- 5MT Episode 12: Effective Digital Ads · 14 min · Season 1 Episode 12In this week's episode Mike and Paige are asked "What are the components of an effective digital ad." Tune in for great insights and recommendations in this quick, breezy 5…
- 5MT Episode 11: DSG Local Launch · 6 min · Season 1 Episode 11This week's episode is slightly different then our previous ones. We are thrilled to announce the newly created agency subdivision: DSG Local. With decades of experience, our…
- 5MT Episode 10: Marketing Jargons · 11 min · Season 1 Episode 10In this week's episode Mike and Paige are asked to "identify and explain some of the marketing jargon terms you find cause confusion among clients and prospects." Tune in for…
- 5MT Episode 9: Most Important KPi's · 8 min · Season 1 Episode 9Previously on 5MT, we defined the term KPI and discussed their function in measuring and evaluating marketing campaigns. . In this week's episode we continue with the theme and…
- 5MT Episode 8: What are KPI's? · 10 min · Season 1 Episode 8In this week's episode Mike and Paige are asked "What Are KPI's and Why Are They Important?" Tune in for great insights and recommendations in this quick, breezy 5 minute…
- 5MT Episode 7: Common Marketing Mistakes · 11 min · Season 1 Episode 7In this week's episode Mike and Paige are asked "What is the most common mistake you see marketers make" Tune in for great insights and recommendations in this quick, breezy 5…
- 5MT Episode 6: Having the Right Media Mix · 9 min · Season 1 Episode 6In this week's episode Mike and Paige are asked "We hear a lot about the importance of having the right media mix in a marketing plan. How do you determine what that is? Is…
