About this podcast
Your work speaks for itself on the job site. Your website and marketing should do the same thing online
You built your business from the ground up. You should have a website and marketing that reflects that — and a partner who respects what you’ve done.
I'm Sal. I didn't randomly choose to start helping blue-collar business owners with their websites and marketing. It's where I come from.
What makes me different is that I actually worked and grew up in the blue-collar world.
This show covers website and marketing info built specifically for blue-collar businesses.
TradeTough:
https://tradetoughmarketing.com
908 Enterprises:
https://908enterprises.com
Episodes
The newest 20 of 27 episodes
- 027. How to Get Your Business Recommended by AI: 5 Ways to Show Up in ChatGPT, Claude, Gemini & Copilot | TradeTough Marketing · 20 minWant your business to get recommended by ChatGPT, Claude, or Google Gemini? In this video, we share 5 ways to help your business show up in AI chats and get found by potential…
- 026. Print Marketing Still Works For Blue-Collar Businesses | TradeTough Marketing · 19 minIn this podcast, I’m going to walk you through the best way to use print marketing for your blue-collar business. Each business is different, so you may need to adjust and tweak…
- 025. How To Structure Your Blue-Collar Business Website Homepage | TradeTough Marketing · 15 minIn this podcast, I'm going to walk you through the best way to structure the homepage on your website for your blue-collar business. Each business is different so you may need to…
- 024. Websites & Marketing Built for Blue-Collar Businesses | TradeTough Marketing · 2 minYour work speaks for itself on the job site. Your website and marketing should do the same thing online. In this episode, Sal breaks down exactly why he built TradeTough — and…
- 023. Hillary Kaplan & Miriam Silver Verga | Collaboration, Empowering Other People, Systems & Organization · 32 minSal, Miriam, and Hilary of Mimi and Hill Designs shared their design approach. They emphasized the importance of knowing their clients, drawing inspiration from their diverse…
- 022. Arsonval Faria | Dedication, Knowledge, Passion · 25 minSal and Arsonval had a conversation. Arsonval shared his family's immigrant history, with his grandfather and other family members working in bakeries and restaurants. He grew up…
- 021. Dr. Jessica McCarthy | How Do You Define Success, Having Boundaries, Taking Care of Yourself · 34 minDr. Jessica McCarthy and Sal discussed the factors leading to success. Dr. McCarthy emphasized the importance of defining success, setting boundaries, and taking care of…
- 020. Mitch Pollard | Understanding God’s Word, Knowing Your Purpose, Personal Development · 15 minSal and Mitch discussed the keys to success, with Mitch highlighting the importance of understanding God's Word, knowing one's purpose in life, and striving for personal growth…
- 019. Joe Lusardi | Hard Work, Competition, The Moment · 16 minSal & Joe discuss Joe's journey from being a walk-on player to eventually being named a team captain. He also discusses his academic achievements, including making the Academic…
- 018. Billy Angelo | Integrity, Adaptability, Positive Attitude · 29 minSal and Billy discuss the mission of Billy's firm and their decision to specialize in financial services for licensed professionals. They emphasize the importance of integrity…
- 017. Patrick Natale | Consistent Attitude and Effort, Continuous Learning, Effective Communication · 25 minSal had a conversation with Patrick in which they discussed various topics. These topics included the importance of maintaining a consistent attitude and effort, the value of…
- 016. Swati Goorha | Set Guidelines, Strategic Plan, Enjoy The Journey · 27 minKey Takeaways Success is relative - need to set your own parameters for what success means to youHave a strategic plan and systems/processes in place to reach your goalsEnjoy the…
- 015. Tim Simo | Consistency, Perseverance, Positive Mindset · 23 minSal had a conversation with Coach Tim Simo, discussing his coaching career and the importance of consistency, perseverance, and a positive mindset for success. Tim reflected on…
- 014. Hunter McHugh | Hard Work, Support, Have No Quit In You · 28 minSal and Hunter had a discussion about their motivations for starting their own businesses. Hunter highlighted three key factors for success: hard work, a supportive team, and…
- 013. John Lusardi | Passion, Self-Motivation, Having The Ability To Fail · 22 minSal and John discussed John’s key success factors of passion, self-motivation, and embracing failure. He shared how being part of a family business inspired them to continue the…
- 012. Danielle Axelrod | Show Up, Repetition, Never Stop Learning · 32 minSal and Danielle had a discussion about Danielle's journey of becoming an author. She shared how a book inspired her and the challenges she faced with writer's block. Danielle…
- 011. Instagram Blueprint (Audio Version) | Free PDF Download · 7 minInstagram Blueprint: Time-Saving Guide For Figuring Out Instagram Download Your Free Guide: https://www.908ent.com/blueprint What's Included? Setting Up Your Instagram…
- 010. Kate Martino | Consistent Effort, Meaningful Relationships, Self-Belief · 23 minSal and Kate had a conversation where Kate shared her background as a licensed professional counselor and her experience as an athlete, which inspired her to pursue a career in…
- 009. Kevin Kostibos | Have A Plan, Surround Yourself With Like Minded People, There Are Going To Be Obstacles · 34 minSal had a conversation with Coach Kevin Kostibos, who shared his three main principles for success: having a plan, surrounding yourself with like-minded individuals, and being…
- 008. Peter Badgley | Persistence, Ability To Adapt, Positive Attitude · 29 minSal interviewed Peter Badgley, the founder and COO of Upside, a unique housing solution for older adults. They discussed Peter's journey in starting Upside, the three key factors…







