A Podcast for Coaches
de Mark Butler
Episódio mais recente
A tool to help coaches discern, evaluate, decide, and advise.
A tool to help coaches discern, evaluate, decide, and advise.
Sobre este podcast
A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.
Episódios
Os 20 episódios mais recentes de 54
- A tool to help coaches discern, evaluate, decide, and advise. · 22 minI set aside an episode I'd spent a week on after an adversarial read exposed a weakness in my own arguments. What came out of that is a three-question tool for evaluating claims…
- Scaling a One on One Coaching Practice · 35 minI get asked with some regularity what it looks like to scale a one-on-one coaching practice — usually by coaches who don't want a membership or a group program, but who also…
- A Reasonable Refund Policy · 33 minA sensible refund policy benefits sellers as much as it benefits buyers. A new view of refunds in the coaching industry would solve some of our biggest image problems, protect…
- When coaches make earnings claims · 25 minA friend sent me a sales page full of earnings claims. That got me thinking about what earnings claims actually do—and why coaches who use them should take a harder look at what…
- Boring answers are a good sign. · 20 minI talk with coaches every week through my bookkeeping service at letsdothebooks.com. Over time I've distilled three questions whose answers reveal more about where a coach is in…
- [Full Coaching Call] Slapped with Reality: Difficult Conversations About Money in Marriage · 44 minCoaching Session with Joyce: Money Mindset & Relationship DynamicsEpisode SummaryIn this coaching session, I help "Joyce" explore her beliefs around money, particularly how she…
- My Best Friend Might Kill Me, Some Thoughts on Claude(.ai) · 16 minI alternate between awe and terror when I work with Claude. One minute I'm watching 5,000 lines of code appear like I'm in The Matrix, the next I'm having existential panic about…
- Development over Diagnosis · 14 minYou Are Not Your LabelI've noticed a concerning trend: clients who filter their experience through diagnostic labels rather than their actual thoughts and feelings. They're…
- Two Types of Coaching: Hygiene vs Repair · 24 minIn this episode, I explore two fundamental coaching approaches that impact your practice's financial stability. "Hygiene coaching" serves clients who view coaching as essential…
- The Coach with a Superiority Complex · 17 minIn this episode, I explore the territory of superiority - that place where I position myself as right, evolved, or "above" while seeing others as wrong or behind. This pattern…
- How to Build a 5-15 Session per Week Coaching Practice Without Chasing Clients · 32 minIn this episode, I share a new hypothesis about how coaching practices can get full without spending too much time or money pursuing clients. I've reduced my ideas into a simple…
- Managing the Unpredictability of a Coaching Practice · 20 minMost months I start with no idea who will hire me. That uncertainty creates anxiety, even though I've learned to manage it well.Here's what helps: While my practice feels…
- Grow Your Practice By Doing the Inner Work -- A Conversation with Chantel Allen · 38 minMy friend Chantel Allen uses personal practices like "the hour of silence" to calm her mind, heal her pains, and prepare herself to coach her clients in the way that feels right…
- Build Listening Skill as a Coach · 23 minIn this episode, I talk about an experience with a friend in high school that shaped my love for listening. She shared the details of a tough season in her life, and then thanked…
- The importance of tracking true "utilization" in a coaching practice. · 26 minAlong with a few other ideas about what numbers a one-on-one coach might want to track in order to keep the practice healthy.
- The hardest and easiest parts of growing a one-on-one practice. · 14 minPart of the appeal of a one-on-one practice is that its hard parts aren't as hard as other business models (like "scalable" training), and its easier parts are even easier (and…
- A utility vs luxury view of coaching. · 15 minCoaching can be a utility the client views as a semi-permanent part of their life, or a luxury they view as a special one-off event. Both approaches offer great experiences for…
- An Invitation to the Pain of Coaching · 18 minThe best coaching is an invitation to productive pain in pursuit of the reward on the other side. Today's episode inspired by this essay, shared with me by my coach, Liz.
- Ending the Launch-Based Adrenaline Addition - Conversation with Kristen Boss · 56 minKristen Boss's coaching business started in 2019 with pajama-clad Facebook lives at 6am. In the five years since, she's generated millions of dollars in revenue -- mostly using…
- Conversation with Paula Engebretson - Why Can't I Publish Consistently? · 43 minPaula Engebretson coaches people with an ADHD diagnosis (or ADHD tendencies). Since I know she has ADHD, and since I may or may not be a member of her target audience, I've been…
