A Question of Drinks
de Felicity Carter and Lulie Halstead
Episódio mais recente
Ep 38: Have We Got the Moderation Trend All Wrong?
Ep 38: Have We Got the Moderation Trend All Wrong?
Sobre este podcast
Why do we drink what we do? Is it just the taste — or are there other drivers behind what's on the shelf? Drinks data expert Lulie Halstead joins writer and editor Felicity Carter to explore the economic, technological and social turning points that determine what's in the glass.
Episódios
Os 20 episódios mais recentes de 41
- Ep 38: Have We Got the Moderation Trend All Wrong? · 1 h 5 min · Episódio 38Is the current wisdom about moderation actually true? That’s what Lulie wondered as she watched two couples at a sporting match set out to get wasted with four bottles of wine…
- Ep 37: How to Make Sure AI Recommends Your Wine or Spirits Brand · 1 h 0 min · Episódio 37Like it or not, AI is now the gatekeeper between your wine or spirits brand and your consumer. So how do you ensure that when consumers go looking for a product, that you come up…
- Ep 36: The Hidden Ingredient Linking Beer, Coke and Chilled Reds · 47 min · Episódio 36Why do cool drinks feel so refreshing? And how did coldness become an essential selling point for drinks? The link between chilled drinks and refreshment is so common today that…
- Ep 35: How Aperol Spritz Conquered a Market But Opened the Door to Its Competitors · 1 h 3 min · Episódio 35How did the spritz take over every pub, bar and supermarket this summer? Is it a fad — or is it the result of clever marketing? While Aperol dates back to 1919, the seeds of its…
- Ep 34: How the Wine Industry Learned to Bore Its Best Customers · 1 h 9 min · Episódio 34Felicity has just returned from a conference in Dublin devoted to drinking studies, an academic field that examines alcohol's role in history and culture from angles the wine…
- Ep 33: Treasury Wine Estates' Great Brand Purge: Genius or Disaster? · 1 h 6 min · Episódio 33Treasury Wine Estates, one of the world’s biggest wine companies, has announced it is about to cut more than 40 brands from its portfolio, including names with deep roots in…
- Ep 32: The Great Wine Reckoning (And Why We're Drinking It Anyway) · 1 h 4 min · Episódio 32Global wine consumption fell another 2.7% in 2025 —part of a cumulative 14% drop since 2018. Across the top 20 markets, wine volumes are down more than 20% since 2019. That’s one…
- Ep 31: What 1961 Can Tell Us About the Future of Wine · 1 h 1 minGlobal wine consumption recently hit its lowest point since 1961, the same year most people were filling jerry cans with wine from the local cooperative and serving it for…
- Ep 30: Why Big Drinks Companies Have Stopped Innovating (And What They're Doing Instead) · 43 min · Episódio 30Lulie and Felicity touched a nerve with their recent debate on storytelling — so they decided to go one step further. Lulie brought along a full-page Sunday Times ad for the…
- Ep 29: How Wine's Storytelling Obsession Became Its Most Expensive Delusion · 44 minFelicity and Lulie tear apart the wine industry's most cherished marketing belief: that the thing that will drive more sales and loyalty is better storytelling. Felicity, a guest…
- Ep 28: Non-Alcoholic, The Category That's Booming, Stumbling, and Broken, All at Once · 53 min · Episódio 28Non-alcoholic drinks are the industry's favourite growth story right now, but Felicity and Lulie begin by asking the question nobody in the trade wants to answer: is this…
- Ep 27: The $5 Party Drink Outsmarting the World's Biggest Spirits Brands and Other News · 41 min · Episódio 27Lulie and Felicity are back to talking about the drinks news! And the news is big. Diageo's new CEO Sir Dave Lewis (also known as “Drastic Dave”) has delivered his first major…
- Ep 26: Justin Cohen on Why Most Wineries Are Marketing to the Wrong People · 1 h 3 min · Episódio 26A/Prof Justin Cohen from the Ehrenberg-Bass Institute takes wine marketing myths apart, one by one. He talks about why mental availability wins out over awareness, how to…
- Ep 25: How Marian Leitner-Waldman Turned Archer Roose Into a Scalable Brand · 56 min · Episódio 25Lulie Halstead is on sabbatical. While she's away, she's chosen her favourite episodes from Drinks Insider to feature on A Question of Drinks and she explains why she's so…
- Ep 24: The Truth About No and Low Drinks and Why Moderation Is Winning · 49 min · Episódio 24Are people leaving alcohol behind, or are they simply drinking less and less often? In this episode of A Question of Drinks, Felicity Carter and Lulie Halstead dig into the data…
- Ep 23: 2025's Beverage Battles: Who Won, Who Lost, and What's Next · 49 min · Episódio 23In this year-end episode, Felicity Carter and Lulie Halstead dissect the business stories that defined drinks in 205. From panic-driven mega-acquisitions and brutal brand…
- Ep 22: Everyone Swears They Want Authenticity. But We Keep Buying Big Brands. Why? · 34 min · Episódio 22Does it matter where your favourite drink comes from or who makes it? Using the tangled origin story of the Tequila Sunrise, the secretive monks behind Chartreuse, and the very…
- Ep 21: The Real Reason You Can Remember the Name of Your Favourite Spirits, But Not Your Wine · 39 min · Episódio 21Wine is the original luxury product, so why are there so few memorable wine brands? In this episode, Felicity and Lulie dig into wine’s historic allergy to the word “brand” –…
- Ep 20: Wine's Dirty Secret: Why Everything Looks the Same When Everything's Changed · 51 min · Episódio 20Is wine innovative or stuck in the past? When listener Patrick asks why nothing seems to have changed in wine over 30 years, Lulie and Felicity turn this seemingly simple…
- Ep 19: The 5 Psychological Traps Dominating Your Liquor Cupboard · 37 min · Episódio 19Lulie and Felicity put out a plea on social media — “Tell us what’s in your drinks cabinet” — and discovered a whole world of crimes against taste. Sweet, creamy liqueurs…
