A Slice Of - Packaging Design
készítő: Slice Design
Legújabb epizód
A Slice Of... How to feed back to your design agency (No. 44)
A Slice Of... How to feed back to your design agency (No. 44)
A podcastról
Packaging design can make or break how consumers see and understand your brand.
On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products.
That a lot of choice!
So what is it that makes us pick up the products up and part with our hard earned cash?
In each episode, ‘A Slice Of’, will take a look at a supermarket brand and critique the packaging design to find out what works, or doesn’t. What makes you desire them, or even hate them?
Website - https://slicedesign.co.uk
LinkedIn - https://www.linkedin.com/in/alangilbody/
Epizódok
A legújabb 20 a(z) 45 epizódból
- A Slice Of... How to feed back to your design agency (No. 44) · 5 perc · 1. évad 44. epizódWhen it comes to feeding back to your packaging design agency, what is the best way? Feeding back on designs can be a very tricky process. Especially if there are multiple…
- A Slice Of... How to get your brand naming right (No. 43) · 8 perc · 1. évad 43. epizódWhen it comes to launching a brand, getting your brand name right can be the difference between success or failure? In today's competitive marketplace, effective brand naming is…
- A Slice Of... What does sustainability actually mean? (No. 42) · 10 perc · 1. évad 42. epizódWhen it comes to packaging design, what does sustainability or being sustainable actually mean? So, what exactly does 'sustainability' or to 'be sustainable' actually mean when…
- A Slice Of... Why your back of pack is an integral part of the design system. (No. 41) · 7 perc · 1. évad 41. epizódWhy you should see your back of pack as an integral part of the packaging design system. (No. 41) The back of pack is an often underused and unloved part of the pack. The fact…
- A Slice Of... Why is it important to establish a brand, rather than solely focusing on aesthetically pleasing packaging (No. 40) · 6 perc · 1. évad 40. epizódWhy is it important to establish a brand, rather than just solely focusing on aesthetically pleasing packaging? Why do I need a brand? This is something we get asked a lot…
- A Slice Of... The importance of creating a robust pack architecture (No. 39) · 7 perc · 1. évad 39. epizódThe importance of creating a robust pack architecture in branding & packaging design Getting your hierarchy right on pack can be the difference between standing out or…
- A Slice Of... The importance of colour choice for packaging design (No. 38) · 6 perc · 1. évad 38. epizódThe importance of colour choice in branding & packaging design Colour is one of the most important elements of packaging design. Research shows that 52% of consumers first…
- A Slice Of... When should I change or update my branding & packaging design? (No. 37) · 6 perc · 1. évad 37. epizódWhen should I change or update my branding & packaging design? Most brand owners have been there and asked themselves this question. It’s really easy to get complacent and…
- A Slice Of... Why You Shouldn't Ask Your Agency To Free Pitch (No. 36) · 6 perc · 1. évad 36. epizódWhy brands should never ask their packaging design agency to pitch for free. If you ask a design agency to pitch creative ideas for free, are you approaching the project in the…
- A Slice Of... Why Consumer Brands Should Consider Sonic Branding (No. 35) · 5 perc · 1. évad 35. epizódWhy Consumer Brands Should Consider Sonic Branding. What Does Your Brand Sound Like? In an era of visual overload and shrinking attention spans, brands are constantly searching…
- A Slice Of... Why Brand Guidelines Are Important For Packaging (No. 34) · 7 perc · 1. évad 34. epizódThe importance of creating robust brand guidelines in packaging design. In order to be consistent, a brand needs to have a precise set of rules in place that dictate how it…
- A Slice Of... Why AI Can't Replace The Design Agency (No. 33) · 7 perc · 1. évad 33. epizódHow AI can't replace the role of the packaging design agency. This morning, on LinkedIn, I came across a post that genuinely made me pause. It was from a reputable marketer…
- A Slice Of... How To Be The Only (No. 32) · 5 perc · 1. évad 32. epizódHow to not just be the best, but be the only brand for consumers. Branding, is all about storytelling. It’s how you make an emotional connection with your consumer. Great…
- A Slice Of... How To Brief Your Design Agency (No. 31) · 8 perc · 1. évad 31. epizódHow to brief your packaging design agency to get the best results. We’ve all heard the stories of agencies and designers being briefed on the back of a fag packet or post-it…
- A Slice Of... The Role Of The Design Agency Is Changing (No. 30) · 7 perc · 1. évad 30. epizódThe role of the branding & packaging design agency is changing & agencies need to adapt. This episode is an offshoot to the normal podcast. Instead of critiquing specific brands…
- A Slice Of... How To Choose The Right Packaging Design Agency (No. 29) · 6 perc · 1. évad 29. epizódThis episode is an offshoot to the normal podcast. Instead of critiquing specific brands we going to look at more general advice for brand owners looking to make their brands…
- A Slice Of... Amazon Savers Packaging Design (No. 28) · 8 perc · 1. évad 28. epizódBranding & packaging design for Amazon Savers & the need for private label products to have personality. In today’s podcast, we delve into one of the most competitive spaces in…
- A Slice Of... Radox Shower Gel Packaging Design (No. 27) · 8 perc · 1. évad 27. epizódBranding & packaging design for Radox Shower Gel & the need for packs to look good in the home environment. Each week, ‘a slice of’, will take a look at a supermarket brand and…
- A Slice Of... Danone GetPRO Packaging Design (No. 26) · 7 perc · 1. évad 26. epizódBranding & packaging design for Danone GetPRO & the issues of borrowing assets from other brands. Today we'll be discussing the importance of creating unique brand assets and…
- A Slice Of... Yakult Packaging Design (No. 25) · 6 perc · 1. évad 25. epizódBranding & packaging design for Yakult & the benefits of using core assets consistently. There are lots of brands that consumers associate with a recognisable delivery format…
