Ad-venturous
by DTC Podcast Network
Latest episode
Ep 63: How to Build a Creative Strategy That Actually Works (Part 3)
Ep 63: How to Build a Creative Strategy That Actually Works (Part 3)
About this podcast
We see more ads in our day-to-day lives than ever before and yet most of them… kind of suck. What happened to the days of adventurous marketing? Alongside creative thinkers from a vast variety of professional backgrounds, we’re diving deep into our favorite (and least favorite 🌚) ads of all time to find out how they helped to shape today’s cultural landscape.
Join Aves from Pilothouse as she continues to share the same tactical advice listeners love on All Killer, No Filler alongside new higher level conversations on brand strategy and creativity.
Episodes
The newest 20 of 64 episodes
- Ep 63: How to Build a Creative Strategy That Actually Works (Part 3) · 32 minWhat does a creative strategist actually do? In Part 3 of this series, Aves breaks down the framework she uses to build creative strategy for ecommerce brands, from the first…
- Ep 62: How to Build a Brand AI Recommends (Part 2) · 30 minIf AI is becoming part of the buying journey, how should brands actually prepare? In Part 2 of this series, Aves moves from theory to execution, breaking down the research…
- Ep 61: AI Agents vs. Humans: A New Creative Strategy (Part 1) · 37 minAI is changing how people discover and buy products. That means creative strategy is changing too. In this episode of Ad-venturous, Aves explores the difference between creating…
- Ep 60: Air Game vs. Ground Game: A Better Way to Build Brands · 25 minMost brands think about brand strategy and performance marketing as separate disciplines. They shouldn't. In this episode of Ad-venturous, Aves breaks down the concept of Air…
- Ep 59: Apple's Think Different Campaign: Legacy Brand Marketing · 30 minApple's Think Different campaign reshaped how a legacy brand could occupy cultural space without chasing trends. This episode breaks down the origins of that campaign, how it…
- Ep 58: What Sells When the Influencer Isn't in the Room · 26 minIn part two of this influencer brand deep dive, Aves breaks down why massive follower counts don't guarantee product success, and what actually has to happen for an influencer…
- Ep 57: Selling Your Own Stuff Is a Different Game · 30 minCreator-led brands seem like a natural next step for influencers with massive audiences, but the jump from selling other people's products to building your own brand is harder…
- Ep 56: Avery's Four Rules for Founders Who Actually Want to Scale · 36 minCreative strategist Avery Valerio breaks down the four pillars she uses when building and scaling founder-led brands. This one's for the founders making content that isn't…
- Ep 55: Founder-Led, Content-Fed · 27 minFounder-led brands don't win on product alone. They win on story, told consistently, across every piece of content. In this episode, Aves breaks down what actually makes…
- Ep 54: When the Hype Clears: the product fundamentals celebrity brands keep skipping · 22 minCelebrity brands get a shortcut most founders never have. A famous face drives clicks, conversions, and cultural buzz without the brand having to earn any of it. But that…
- Ep 53: Too Hot to Handle (The George Foreman Grill Story) · 30 minThe George Foreman Grill sold over 100 million units. But before it was a cultural icon, it was a niche kitchen gadget with a fajita problem and no audience. In this episode…
- Ep 52: When You Find a Winner: Four Ways to Iterate on Creator Content · 33 minFinding creator content that performs at scale is hard. But once you've got a winner? That's where the real strategy begins. In this episode, Avery breaks down four iterative…
- Ep 51: How to Use Content Muses to Build Hyper-Relevant Ads · 24 minYou can test hooks, iterate creatives, and follow trends… but if your content doesn’t actually reflect what your audience cares about, it won’t land. In this episode, Aves…
- Ep 50: Blind Boxes, Busy Parents & Building Subscription Brands · 29 minIn this episode of Ad-venturous, Aves dives into one of the trickiest sells in DTC ecommerce — subscriptions. You're not asking someone to buy once. You're asking them to keep…
- Ep 49: A 1,000 Foot View of Amazon in 2026 · 24 minIn this episode of Ad-venturous, Aves breaks down how to actually think about Amazon in 2026, from where it fits in your brand ecosystem to what separates products that win from…
- Ep 48: Unboxings, B-Roll, and 3 More Video Styles That Scale · 30 minIn this episode of Ad-venturous, Aves breaks down 5 foundational video styles that consistently drive performance across Meta, TikTok, and beyond. These aren’t trend-based ideas…
- Ep 47: 5 Different Static Styles To Try In Your Meta Account Now · 28 minIn this episode of Ad-venturous, Aves breaks down 5 static ad styles that consistently perform across accounts—regardless of vertical, audience, or AOV. These aren’t flashy…
- Ep 46: Memes Are a Language. Most Brands Don’t Speak It · 33 minMemes aren’t random. They’re a language. And most brands are speaking it completely wrong. In this episode of Ad-venturous, Aves breaks down how memes actually drive…
- Ep 45: Platform-by-Platform Guide to Paid Social Ads · 31 minWhat performs on Meta won’t necessarily work on TikTok. What converts on Pinterest might flop on Snapchat. In this episode of Ad-venturous, Aves breaks down the major paid…
- Ep 44: Stop Running the Same Ad on Every Platform · 36 minMost brands make the same mistake when expanding to new ad platforms: they take a winning ad and run it everywhere. But each platform has a different user mindset, feed…
