Aesthetic Pulse
by Smith and Crawford Company
Latest episode
Welcome to the Haunted Medspa: Enter If You Dare
Welcome to the Haunted Medspa: Enter If You Dare
About this podcast
Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses.
Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue.
From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.
Episodes
The newest 20 of 129 episodes
- Welcome to the Haunted Medspa: Enter If You Dare · 51 min · Season 1 Episode 129Is your medspa hiding spooky revenue leaks? In this fun Halloween-themed episode, Andrea and Taleesa are taking you on a “haunted house tour” of common medspa challenges and…
- Autopsy of a No-Show: Finding the Cause of Death Behind Every Empty Chair · 27 min · Season 1 Episode 128Have you ever had a promising new client book an appointment—then disappear without a trace? In this week’s episode, Andrea and Taleesa explore why you might get no-show clients…
- Gift Cards Without the Cheap Feeling: How to Sell Them Like a High-End Offer · 29 min · Season 1 Episode 127Do you want your gift cards to feel like a luxurious gift, not just a piece of paper this holiday season? Today, Andrea and Taleesa share how you can make your medspa gift cards…
- What Your Team Needs From You For Q4 · 28 min · Season 1 Episode 126Is your team truly prepared for the Q4 rush, or are there gaps in your training and systems to address before the holidays? In this episode, Andrea and Taleesa are helping you…
- Your Content Is Training Your Audience (Whether You Meant To or Not) · 36 min · Season 1 Episode 125Is your marketing attracting the clients you want—or training the wrong audience to watch? Today, Andrea and Taleesa explain how your medspa’s social media content shapes the…
- Foundational Fix Part 4: One Machine, Not a Pile of Parts · 34 min · Season 1 Episode 124Is your medspa’s marketing a powerful ecosystem, or a pile of disconnected parts that quietly leaks clients before they even book an appointment? In this final part of the…
- Foundational Fix Part 3: The Silent Reason They Didn't Book · 34 min · Season 1 Episode 123How many potential clients are you silently losing just because it’s too confusing or frustrating for them to book with you? In this third episode of the Foundational Fix…
- Foundational Fix Part 2: Why Your Content Keeps Falling Flat (And the Fix) · 37 min · Season 1 Episode 122Do you feel like your content should be working but it still isn’t resonating or converting with potential clients? In today’s second episode of the Foundational Fix series…
- Foundational Fix Part 1: You Can't Sell to Everyone (And Should Stop Trying) · 35 min · Season 1 Episode 121Are you still trying to market to “everyone” and wondering why your content isn’t converting the right clients for your medspa? In this first episode of the Foundational Fix…
- Back to School, Back to the Grind: Your September Checklist to Make This Q4 Your Best Year Yet · 27 min · Season 1 Episode 120September is here and it’s officially time to shift out of summer mode and get your medspa ready for Q4. Today, Andrea and Taleesa are giving you a September checklist to set up…
- You Don't Have a Marketing Problem. You Have a Psychology Problem · 42 min · Season 1 Episode 119Do you ever wonder if your med spa marketing is actually connecting with how your clients feel, or just talking about services on a surface level? In this episode, Andrea and…
- Medspa Hot Takes: Things in the Industry We Don't Agree With · 34 min · Season 1 Episode 118Are you ready for some unpopular medspa truths that might just save your business (and your sanity)? Today, Andrea and Taleesa are sharing all of their spicy, unpopular opinions…
- What the Fetch Are They Googling? Questions Your Clients Are Too Embarrassed to Ask You · 39 min · Season 1 Episode 117Have you ever wondered what your clients are secretly typing into Google at 2 a.m. about Botox, filler, and skin treatments? In this episode, Andrea and Taleesa are going over…
- The Things Your Medspa Should Be Doing Automatically (So You Can Stop Thinking About Them) · 33 min · Season 1 Episode 116How would it change your business if every client follow-up, review request, and rebooking reminder happened automatically—without you lifting a finger? In today’s episode…
- Your Front Desk Might Be Your Most Valuable Employee… If You Let Them Be · 32 min · Season 1 Episode 115Are you unintentionally treating one of your most powerful business assets like a basic receptionist? Today, Andrea and Taleesa are talking about how you can optimize your front…
- The Consultation Gap That’s Costing Medspas Thousands · 42 min · Season 1 Episode 114Are your consultations building loyal, lifelong clients—or just one-time appointments? In this episode, Andrea and Taleesa talk about the importance of consultations in esthetic…
- Someone Just Asked ChatGPT for the Best Medspa in Town… Did It Say Your Name? · 27 min · Season 1 Episode 113What if your ideal clients could find you on ChatGPT simply by asking about their skin concerns? In today’s episode, Andrea and Taleesa are sharing strategies on creating…
- The Mid-Year Medspa Reality Check: 50 Questions That Reveal What’s Really Happening in Your Business · 35 min · Season 1 Episode 112How are you feeling about your medspa’s growth now that the year is halfway through? Today, Andrea and Taleesa are giving you a midyear business check-in that will help you…
- Stop Being Boring: Creative Ways to Make Your Medspa Fun This Summer · 32 min · Season 1 Episode 111Are you wondering how you can transform your medspa’s summer from slow and stagnant into a fun, memorable experience that boosts team morale and revenue? In today’s episode…
- Taleesa’s Moving… And These Old Habits Aren’t Coming With Us · 35 min · Season 1 Episode 110Are old habits and “good enough” marketing holding your medspa back from the growth you really want? Today, Andrea and Taleesa are talking about which outdated habits and…
