About this podcast
Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost!
Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!
We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.
Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.
Episodes
The newest 20 of 72 episodes
- 71. Keep Your Business From Going Out of Business with Brand Strategy · 28 minIt's not just you, so many people are going out of business these days. And it's messing with my head! I sat down at my kitchen table to get some thoughts out and decided to…
- 70. A Niche is Not a Marketing Strategy: Selling Gravestones & Cemetery Plots with Christie of The Tribute Companies · 45 minAfter a bit of a podcast break, this episode felt too interesting not to share. The show has been quiet for a while, but this conversation stood out because it explores…
- 69. R is for Rebrand - When and How to Rebrand Your Business · 17 minHow do you know when it is time for a rebrand? Or maybe just a brand refresh? And what is the difference between the two? In this episode, I explore the nuances of rebranding…
- 68. Surprise, Delight & Sell: The Secret Power of Brand Touchpoints · 33 minHow can you provide your clients or customers with an exceptional customer experience? That would be through brand touchpoints! In this episode I share two very different…
- 67. Visualize Your Future Brand · 23 minGet ready to close your eyes and envision your business in 5 years! What does it look like? Who are you as a business owner? I am going to lead you through a transformative…
- 66. Q is for Quirky: Why Weird Works in Branding · 24 minWhat does it actually mean to have a ‘quirky’ brand, and how does it work for some brands? That is what we are talking about today. This episode focuses on the letter Q in our…
- 65. Never Get In Your Head About What to Post Again · 27 minStruggling with what to post on Instagram? You are not alone. In this episode I want to guide you through how you can use your brand to help you with what to post each time. I…
- 64. 4 Life-changing Branding Lessons from 2024 · 27 minHappy New Year!! In this episode, I share personal and business updates while offering insights for enhancing brand strategy in 2025. I give you 4 lessons I learned in 2024…
- 63. Behind the Scenes of a Client Consultation and My $15k Package · 22 minHave you ever wondered what it would be like to work with a branding expert and rebrand your business to attract the clients you dream about? In this episode, I am taking you…
- 62. The 7 Must-Haves for a Luxury Brand · 34 minWhat exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, explaining…
- 61. The Good, Better, and Best of Brand and Website Design . . . Does Your Business Pass the Test? · 13 minI think these days most of us in the online space have a website. But does yours stand out? In this episode, I discuss the essential role of a well-designed website for business…
- 60. P is for Pivot - How to Evolve Your Brand Without Losing Your Unique Essence · 21 minAesthetically Speaking is BACK!!! And with this comeback episode, I want to ask you, have you ever considered pivoting your brand? If so, this episode I discuss the importance of…
- 59. Why I Believe Brand Development = Personal Development · 17 minAs we wrap up the first season and I prepare to take maternity leave, I’m taking a brief pause to share some unique insights on why developing your brand is essentially an act of…
- 58. When You SHOULD (and Shouldn't) DIY Your Brand · 21 minToday we're diving into a topic that's crucial for any business owner: when to DIY your brand versus when to invest in a professional custom design. We'll break down the core…
- 57. How to Announce Your New Brand Strategically · 20 minYou’ve got your new vision, messaging, and a cohesive aesthetic ready to roll out. But how do you actually announce this transformation to your audience in a way that brings…
- 56. The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common · 25 minY'all, today, we’re diving into a topic close to my heart: the power of a strong identity. We'll explore what Texas, Dr Pepper, and branding all have in common. How can these…
- 53. A Personal Update from Abby & Rebecca · 1 h 9 minYou might have noticed that Abby has not been on the podcast for quite some time. We are coming back together in this episode to bring you a very personal update on Abby’s cancer…
- 55. Dos and Don'ts of Applying Your Brand to Your Website · 18 minToday we’re diving deep into the dos and don'ts of applying your brand to your website. There are many approaches to building a website—SEO, conversion-focused designs, and…
- 54. 5 Signs It's Time to Rebrand Your Business · 23 minHow do you know when it is time to rebrand your business? In this episode, Rebecca shares her expert insights on recognizing when it's time for a major brand overhaul. Throughout…
- 52. Behind the Brand: Creating a Powerful Brand for Mama Bear and Disabilities Advocate Courtney Burnett · 36 minToday, we're thrilled to have Courtney Burnett, a passionate Mama Bear and disabilities advocate, share her journey behind creating a brand that’s not only thriving but deeply…
