Agency Business
de Brian Wieser and Olivia Morley
Último episodio
#90: APR's Patrick Lafferty on the changing economics of advertising…
#90: APR's Patrick Lafferty on the changing economics of advertising…
Sobre este podcast
Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with marketing agency CEOs and ad industry business experts, we explain the week's agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts.
The Agency Business podcast is part of the Marketecture Media podcast network.
Episodios
Los 20 episodios más recientes de 90
- #90: APR's Patrick Lafferty on the changing economics of advertising production · 27 min · Temporada 1 Episodio 90Welcome to Agency Business. This week Pat Lafferty, CEO of APR, joins Olivia Morley and Tucker Lake to discuss how AI is changing advertising production costs, agency…
- #89: DNA&STONE’s Alan Brown on fixed fees, AI and post-merger integration · 30 min · Temporada 1 Episodio 89Welcome to Agency Business. This week Alan Brown, founder of DNA&STONE, joins Brian Wieser and Olivia Morley to discuss what happened after DNA merged with Little Hands of Stone…
- #88: Jeff Rogers, CEO of Salt XC · 33 min · Temporada 1 Episodio 88Welcome to Agency Business. This week Jeff Rogers, CEO and managing partner/founder of Salt XC joins the podcast. The Agency Business podcast is part of the Marketecture Media…
- #87: Bulletproof’s Gush Mundae on choosing relevance over growth · 29 min · Temporada 1 Episodio 87Welcome to Agency Business. This week Gush Mundae, founder of independent brand agency Bulletproof, joins Brian Wieser and Olivia Morley to discuss how he has scaled the…
- #86: WPP, Stagwell and the new economics of agency media · 17 min · Temporada 1 Episodio 86Welcome to Agency Business. This week Brian Wieser and Olivia Morley break down the latest agency business news, including leadership changes at WPP and Omnicom, Stagwell’s…
- #85: Go Fish Digital's David Dweck on pricing, private equity and the future of agency growth · 33 min · Temporada 1 Episodio 85Welcome to Agency Business. David Dweck, president of Go Fish Digital, joins Brian Wieser and Olivia Morley to discuss how the agency is adapting its business model to AI…
- #84: Finn Partners' Peter Finn · 34 min · Temporada 1 Episodio 84Welcome to Agency Business. This week, Peter Finn CEO and founding managing partner of Finn Partners, joins Brian Wieser and Olivia Morley on the podcast. The Agency Business…
- #83: Agathe Guerrier on Lola USA after the Omnicom-IPG deal · 19 min · Temporada 1 Episodio 83Welcome to Agency Business. Lola USA was formed by bringing together 180 US and adam&eveDDB in the U.S. as part of Omnicom’s broader agency consolidation. This week, Agathe…
- #82: VIA’s Leeann Leahy on ESOPs, AI and building new agency capabilities · 34 min · Temporada 1 Episodio 82Welcome to Agency Business. Leeann Leahy, CEO of The VIA Agency, joins Brian Wieser and Olivia Morley to discuss how the agency’s ESOP structure is shaping its culture…
- #81: David&Goliath’s David Angelo on growing without losing your identity · 33 min · Temporada 1 Episodio 81Welcome to Agency Business. David Angelo, founder and creative chairman of David & Goliath, joins Brian Wieser and Olivia Morley to discuss how the agency's challenger philosophy…
- #80: RareOne's Matthew Naffah on centralizing operations, not agency brands · 29 min · Temporada 1 Episodio 80Welcome to Agency Business. Matthew Naffah, CEO of RareOne joins Olivia Morley to discuss the newly-formed agency platform’s approach to scaling independent agencies without…
- #79: Lighthouse Creative's Sam Slaughter · 26 min · Temporada 1 Episodio 79Welcome to Agency Business. The Agency Business podcast is part of the Marketecture Media podcast network. Reach Out: • Subscribe for free to the Agency Business newsletter. •…
- #78: BarkleyOKRP's Katy Hornaday on creative leadership, PE backing and integration · 27 min · Temporada 1 Episodio 78Welcome to Agency Business. Katy Hornaday, CEO of independent, private-equity backed agency, BarkleyOKRP, joins Brian Wieser and Olivia Morley to discuss her path from creative…
- #77: Shannon Langrand on building an agency outside the legacy playbook · 31 min · Temporada 1 Episodio 77Welcome to Agency Business. Shannon Langrand, founder and CEO of Houston-based independent agency Langrand, joins Brian Wieser and Olivia Morley to discuss how starting an agency…
- #76: Mark Penn on Stagwell’s capital allocation and global growth · 27 min · Temporada 1 Episodio 76Welcome to Agency Business. Mark Penn, chairman and CEO of Stagwell, join Brian Wieser live last week at Cannes to discuss why he sees marketing services as more resilient than…
- #75: PJ Pereira and Rob Wrubel on launching SILVERSIDE, an AI innovation lab · 18 min · Temporada 1 Episodio 75Welcome to Agency Business. PJ Pereira and Rob Wrubel, co-founders of SILVERSIDE, join Olivia Morley this week to discuss what it means to build an AI-native marketing innovation…
- #74: Kin’s Kwame Taylor-Hayford on specificity over scale · 31 min · Temporada 1 Episodio 74Welcome to Agency Business. Kwame Taylor-Hayford, co-founder of Kin, joins Brian Wieser and Olivia Morley this week to discuss what it means to build an independent agency around…
- #73: How Viral Nation is building social at enterprise scale, with Joe Gagliese · 38 min · Temporada 1 Episodio 73Welcome to Agency Business. Joe Gagliese, co-founder and co-CEO of Viral Nation, joins Brian Wieser this week to discuss how the company grew from representing creators into a…
- #72: How DEPT built a global agency around marketing and technology, with Dimi Albers · 37 min · Temporada 1 Episodio 72Welcome to Agency Business. Dimi Albers, CEO of DEPT, joins Brian Wieser and Olivia Morley this week to discuss how the marketing and technology company has scaled globally while…
- #71: How Conscious Minds built production into its agency model, with Blake Heal · 37 min · Temporada 1 Episodio 71Welcome to Agency Business. Blake Heal, founder and CEO of Conscious Minds, joins Brian Wieser and Olivia Morley this week to discuss how the agency built production into its…
