Does customer loyalty still pay?

We’re exploring modern brand loyalty. Whether there is genuine value to consumers to stay "true" to a brand or whether it's actually a self inflicted scam. Is the only way to win to become mercenary or are there scenarios that actually are serviceable?

While every company is trying to be your "best friend" through points, stamps, memberships, maybe even go-karting vouchers?. Do these deliver real value or is there a loyalty just a losing game? We're chatting about the schemes, the scenarios and or even the traps of the system.

So before you bin your loyalty card or brag about your points…