Agtech - So What?
by Sarah Nolet
Latest episode
Who Benefits From the Renewable Energy Transition? With Tracey Lefroy
Who Benefits From the Renewable Energy Transition? With Tracey Lefroy
About this podcast
We tell the stories of innovators at the intersection of agriculture and technology to answer the question: what really is agtech and why should you care?
Episodes
The newest 20 of 222 episodes
- Who Benefits From the Renewable Energy Transition? With Tracey Lefroy · 41 min · Episode 222Australian farmer Tracey Lefroy shares how she helped bring 10 landowners together to collectively negotiate with a renewable energy developer, strengthening their voice and…
- The missing link in agtech adoption, with Pip Job · 46 min · Episode 221The agricultural researcher system is good at creating new ideas, but much less good at making change stick. Pip Job unpacks what’s missing from the adoption equation and why the…
- Can you build a farm for an uncertain future? With Simon Wallwork · 42 min · Episode 220Building a farm for an uncertain future means questioning some of the assumptions that have driven farming for decades. This episode explores how resilience, electrification…
- Business model breakdowns: ag equipment dealer Titan Machinery, with Shane Thomas · 41 min · Episode 219Agricultural equipment dealers make money from much more than selling machinery, with parts, service and financing playing a critical role. This Business Model Breakdown explores…
- Are we thinking about trees on farms all wrong? with Michael Taylor · 43 min · Episode 218Sixth-generation farmer and engineer Michael Taylor shares what decades of planting trees have taught his family about agroforestry, and the complex systems at work on a farm…
- What if every plant was a sensor? with Gary Schaefer · 34 min · Episode 217What if crops could tell farmers they were sick before symptoms were visible? In this episode, Gary Schaefer from InnerPlant explains how plant-based sensors could transform crop…
- Can tech make agriculture brands more authentic? with Jim Gall, RB Sellars · 43 min · Episode 216What does a workwear company have to teach the agtech sector? More than you might think, as Jim Gall explains why the future of agricultural innovation depends on combining…
- Why good agtech doesn't always get adopted, with Chad Godsey · 35 min · Episode 215Agronomist and precision agriculture consultant Chad Godsey shares why the future of agtech commercialization depends as much on farmer trust and evidence as it does on…
- Why taste beats sustainability at the checkout, with food futurist Mike Lee · 42 min · Episode 214Food futurist Mike Lee explores why the future of food may depend less on sustainability messaging and more on creating products that are tastier, healthier, and more desirable…
- Why soil health and profitability are deeply connected, with Nic Kentish · 42 min · Episode 213Nic Kentish shares the hard-earned lessons from decades in farming, from succession and debt to soil health and regenerative agriculture. The conversation explores why profitable…
- Can dairy’s waste stream power beef’s future? with Daniel Carson · 37 min · Episode 212This episode explores how Daniel Carson is turning dairy’s bobby calf problem into a new “young beef” production model aligned with global demand for lean protein. It examines…
- Business model breakdowns: the Monsanto playbook, with Shane Thomas · 47 min · Episode 211This episode unpacks how Monsanto evolved from a chemical manufacturer into a dominant seeds and traits company by identifying and controlling key value points in agriculture. It…
- Can biomaterials compete on price, not just purpose? with Tina Funder · 34 min · Episode 210This episode explores how Tina Funder is building Alt Leather, an Australian startup, at the intersection of agriculture, biomaterials, and manufacturing. It unpacks the real…
- Better outcomes, not lower costs: rethinking agtech in horticulture, with Mark Trzaskoma · 34 min · Episode 209Agtech adoption in horticulture isn’t about cutting costs, it’s about improving outcomes through continuous, data-driven decisions. In this episode, Mark Trzaskoma shares how a…
- Business model breakdowns: co-ops and their future in ag, with Shane Thomas · 38 min · Episode 208Could agricultural cooperatives become the trusted guardians of farm data in the age of AI? This episode explores how the cooperative model might evolve from managing physical…
- Halter’s $2 billion question, with founder Craig Piggott · 33 min · Episode 207Halter has raised nearly $400 million in under a year, reaching a $2 billion valuation. The product is real, the traction is real… but the questions are real, too. This episode…
- Australian agtech: what we got wrong and right, with Sam Duncan and Natalie Engel · 27 min · Episode 206Seven years after pitching at the first evokeAG, Sam Duncan (GXLab) and cattle producer, Natalie Engel reflect on what it really takes to build agtech. In this live episode, they…
- Aligning corporates, startups and investors in agrifood, with Brad Fruth and Frank Wooten · 52 min · Episode 205Recorded live at evokeAG, this episode brings together Brad Fruth (Beck’s Hybrids) and Frank Wooten (ArkeaBio, Vence) to examine where agtech innovation succeeds and where it…
- AI as a competitive farming advantage, with Paul Windemuller · 30 min · Episode 204First-generation dairy farmer Paul Windemuller shares how embracing automation, data, and AI helped him build a highly tech-enabled farm from scratch and gain a competitive edge…
- Native grains and Indigenous-led food systems, with Jacob Birch · 40 min · Episode 203This episode asks what it would look like to design food systems led by Indigenous principles, rather than asking First Nations people to adapt to existing models. Jacob Birch…







