Sam Marks: Big Data, Big Bad Bruins

Sam is the Director of Business Strategy, Solutions & Analytics at the Boston Bruins & TD Garden. Prior to that, he directed strategy and analytics for the Arizona Coyotes, and at VaynerMedia.
In this episode, Sam sheds light on the world of analytics and business strategy for sports teams, including the differences in strategy and focus for teams vs at the league level. He also talks about the size and structure of analytics teams in the sports world, as compared to equivalent teams in consumer packaged goods, for example. And he describes how he uses AI and analytics conferences as part of…