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Alchemy Podcast with Doug Cartwright

Alchemy Podcast with Doug Cartwright

Why Certainty Creates Commitment ft. Krew Ericksen

· 54 min

Show notes

Krew Ericksen was 18 years old, dead broke, eating hot dog sandwiches, and completely alone in a market after his entire team quit mid-summer. He stayed anyway. That decision, more than any close rate or commission check, is the whole story.

Eight summers later, Krew is loading 50 guys onto a bus to Maryland as the founder of the Coffee squad, a dad to baby Cozy, and one of the most genuinely fun people in the door-to-door industry. But this episode is less about the numbers and more about the invisible stuff: the culture that actually keeps people in the fight, the self-belief that has to…

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