Always Be Testing
by Tye DeGrange
Latest episode
#141 Why Campaign-Based Marketing Is Failing | Tye DeGrange and…
#141 Why Campaign-Based Marketing Is Failing | Tye DeGrange and…
About this podcast
Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond.
Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way
Episodes
The newest 20 of 143 episodes
- #141 Why Campaign-Based Marketing Is Failing | Tye DeGrange and Sandeep Menon · 40 min · Episode 142Sandeep Menon, co-founder and CEO of Auxia and a former Google Pay marketing leader, joins Tye DeGrange, host of Always Be Testing and CEO of RoundBarnLabs, to discuss how AI and…
- #140 Why Chasing Clicks Is Killing Your Pipeline | Tye DeGrange & Rob Pinkerton · 40 min · Episode 141Rob Pinkerton is the CMO of Seismic, an AI-powered sales enablement platform, and previously served as CMO of Morningstar and SVP at Oracle, with earlier time at Adobe. He holds…
- #139 Brands Without Creator Partnerships Are Invisible to AI | Tye DeGrange & Dave Yovanno · 45 min · Episode 140In this episode of Always the Testing Podcast, host Tye DeGrange talks shop with Dave Yovanno, CEO of impact.com, a partner marketing platform serving about 6,000 brands…
- #138 Market Research CEO: Your SaaS Ads Are Burning Cash on a Message Nobody Wants | Peep Laja & Tye DeGrange · 38 min · Episode 139Tye DeGrange talks with Peep Laja, CEO of Wynter (a B2B market research platform with 12 to 48 hour turnaround on real-human surveys) and a leading voice in SaaS messaging and…
- #137 From CJ Call Center to Fortune 500 CMO | Sunil Kaki & Tye DeGrange · 41 min · Episode 138Sunil Kaki, Founder & CEO of Clove Growth, joins Tye DeGrange to trace the career blueprint that took him from a CJ call center to Fortune 500 CMO roles. They dig into brand vs…
- #136 The Next Arbitrage Window Is on ChatGPT | Mike Mallazzo & Tye DeGrange · 41 min · Episode 137Mike Mallazzo, GM at Alephic Media, joins Tye DeGrange to unpack the next arbitrage window: marketing to LLMs and AI search engines. They cover AEO and GEO strategy, how brands…
- #135 83% of AI Citations Aren't Yours — Here's What To Do | Katerine Tamargo & Tye DeGrange · 22 min · Episode 136Katerine Tamargo, Head of AI at CJ (Commission Junction), joins Tye DeGrange to unpack one of the most surprising findings in generative engine optimization: more than 83% of AI…
- # 134 Building a SaaS Company Partner-Led From Day One | Michelle Eatherton & Tye DeGrange · 31 min · Episode 135Michelle Eatherton, Chief Business Officer at Liminal, shares how she convinced her co-founder to build the company partner-led from the very first call, before there was even a…
- #133 Making Podcast Ads Fully Performance-Based | Jordan Bentley & Tye DeGrange · 32 min · Episode 134Jordan Bentley, founder of Audio Hook, explains how he built a performance-based podcast advertising model where brands only pay for real outcomes, not impressions. He and Tye…
- #132 Turning App Confetti Screens Into Revenue | Michael Gants & Tye DeGrange · 35 min · Episode 133Michael Gants, founder and CEO of Encore, breaks down how apps can turn unused "streak" and celebration screens into a new revenue stream, without a single ad or paywall. He…
- #131 Can Affiliate Marketing Save the Open Web? | Brook Schaaf & Tye DeGrange · 37 min · Episode 132Brook Schaaf, co-founder of FMTC and author of the new book Affiliate Hypotheses, joins Tye to make the case that affiliate marketing might be the internet's best — and sometimes…
- #130 From 50 to 5,000 Customers in 60 Days: Pictory's PMF Story · 40 min · Episode 131Vikram Chalana, CEO and founder of Pictory, joins the show to unpack how his AI video platform went from 50 customers to 5,000 in just 60 days — and why the breakthrough came…
- #129 Building Enterprise-Grade AI Tools Safely | Danielle Sakher & Tye DeGrange · 41 min · Episode 130Remy's Danielle Sakher explains how her team balances speed with observability and security as AI coding tools move from novelty to enterprise infrastructure. She shares what…
- #128: Why Partner Quality Beats Partner Count | Darryl Yearwood & Tye DeGrange · 39 min · Episode 128Darryl Yearwood, who leads partnerships at Apollo, makes the case that a smaller, higher-quality partner roster beats chasing volume every time. He and Tye get into what "not…
- #127: From IDF Cyber Ops to B2B Marketing: Building GTM from Scratch | Avishag Daniely · 38 min · Episode 129Avishag Daniely built One Layer's entire marketing and partnerships function from scratch — coming from a background in IDF cyber intelligence. She shares how her military…
- #126: EMERGENCY POD: Affiliate Fraud Unpacked - The Phia Fiasco · 37 min · Episode 128Affiliate fraud investigator Ben Edelman joins Tye for an emergency episode breaking down the "Phia fiasco" that's rattling the affiliate marketing industry. Edelman, who's spent…
- #125: Less Traffic, More Sales: Wyze's Counterintuitive Paid Media Playbook | Logan Dunn · 41 min · Episode 127Logan Dunn, Head of E-commerce at Wyze, ran 100 ads at once, cut traffic, and watched conversions go up. In this episode, he breaks down the counterintuitive paid media playbook…
- SaaS Clas EP2: From Single Digits to 25% of Pipeline: The SaaS Partner Playbook | Nancy Harnett, Guy Yalif, and Tye DeGrange · 47 min · Episode 126Nancy Harnett (Instantly) and Guy Yalif (Webflow) break down exactly how SaaS companies can grow their partner programs from single-digit contributions to 25% of pipeline and…
- #124 Why Authentic Content Beats the Algorithm | Yoray Halevy · 28 min · Episode 125Yoray Halevy joins Tye DeGrange to dig into why brands can't rely on Vogue-style coverage to build credibility — and what they should be doing instead. Yoray shares how his…
- CTV Measurement Unpacked: Incrementality, Attribution & Holdout Testing | Tom Rathbone · 38 min · Episode 124Tom Rathbone joins Tye DeGrange to break down the real challenges of measuring CTV — from probabilistic Nielsen-era methods to where the industry stands today. Tom shares how…
