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Send us Fan Mail No doubt this is unwelcome news, but your brain is riddled with biases that can lead to unclear thinking and poor decisions. Intentional, systematic decision-making processes can reduce their influence. We are faced with countless decisions every day. To help us make sense of the world and make rapid decisions, our brains evolved a wide range of biases and mental shortcuts called heuristics. Most of the time, these shortcuts serve us well. Other times, they can lead us to mak...
