ASOTU Unscripted
by More Than Cars Media Network
The Dealership Commercial Is Back | Owen Moon
About this podcast
In this dynamic and impromptu podcast, the ASOTU team brings you real-world, real-time interviews and intel with Dealers and Industry Leaders across the U.S. Meet the Automotive movers and shakers you’ve seen on the screen and some you’ve never heard of before as we have candid conversations, without any script or topic. ASOTU Unscripted was recorded live at ASOTU CON 2025, hosted by Erroll Bomar III, and is produced by Automotive State of the Union (ASOTU). Learn more at https://www.asotu.com
Episodes
The newest 20 of 248 episodes
- The Dealership Commercial Is Back | Owen Moon · 15 min · Season 5Five years ago, dealerships were pouring nearly every advertising dollar into search, social, and digital lead generation. Today, Owen Moon believes one of the biggest…
- The Tech Stack Is Only Half the Story | Tom McGeachy & Casey Goodnight · 17 min · Season 5The automotive industry has never had more technology, more data, or more tools at its disposal. Yet some dealerships still struggle to turn those investments into meaningful…
- The Dream Is Real | Rasean Comeaux · 14 min · Season 5Most people wait until they've earned the right to dream out loud. Rasean Comeaux did the opposite. When he entered automotive after a successful career in retail leadership, he…
- I Wouldn't Buy a Car From Me | JB Burnett · 17 min · Season 5Three years ago, JB Burnett stood up in a Ford meeting and said something most dealership leaders would never admit: "I wouldn't buy a car from me." That uncomfortable…
- Your Best Salesperson Isn't the Problem | Jay Ku · 14 min · Season 5When Jay Ku raced professionally, he learned a lesson that still shapes how he thinks about teams today: when the road turns uphill, the strongest rider doesn't always lead. That…
- Turning Dealership Data Into Better Decisions | John Ellis · 19 min · Season 5John Ellis spent nearly three decades helping dealers navigate inventory, operations, and market shifts before realizing that the industry's biggest challenge wasn't a lack of…
- The Problem with the Dealership “Frankenstack” | Earl Brown · 14 min · Season 5After working with more than 100 dealerships over two decades, Earl Brown has seen plenty of changes in automotive retail. Surprisingly, one of the biggest dealer frustrations…
- Growing Through Every Seat in the Dealership | Ben St. Ours | Carter Myers Automotive · 11 min · Season 5Ben St. Ours didn't start his automotive career in the manager's office. He started washing cars at 14 years old after a chance encounter with a dealer changed the course of his…
- Building Communities, Not Just Dealerships · 10 min · Season 5On this episode of ASOTU Unscripted, Erroll Bomar sits down with Linda Nguyen for a conversation about purpose, community, and the unexpected ways different passions can come…
- This Is What Happens When Someone Sees Your Potential · 9 minOn this episode of ASOTU Unscripted, Erroll Bomar sits down with John Tomlinson, whose automotive career started with nothing more than instinct and a decision to pull into a…
- Learning The Language Of Auto · 7 minOn this episode of ASOTU Unscripted, Erroll Bomar sits down with Kate Howell to talk about unexpected career turns, lifelong learning, and the opportunities that emerge when…
- She Came Home for the Summer and Stayed for a Career · 16 minOn this episode of ASOTU Unscripted, Erroll Bomar sits down with Carla Cosenzi to explore a journey that almost didn't happen. Growing up around her family's dealership, Carla…
- Finding Your Tribe Changes Everything · 13 minOn this episode of ASOTU Unscripted, Erroll Bomar sits down with Erica Bruno for a conversation about legacy, belonging, and the courage to build your own path. Coming from a…
- The Handwritten Letter That Helped Her Find Automotive · 12 minOn this episode of ASOTU Unscripted, Erroll Bomar sits down with Ginny Bowden, a fourth-generation dealer whose family's Chevrolet dealership has served its community for more…
- Stop Checking Boxes and Start Building People · 11 minOn this episode of ASOTU Unscripted, Erroll Bomar sits down with Ed Roberts for a conversation about leadership, trust, and the habits that quietly limit growth. While much of…
- Bots Don’t Buy Cars: Owen Moon on Streaming, Fraud & Fixing Ads · 10 minIn this candid and engaging episode of ASOTU Unscripted, host Errol D. Bomar sits down with Owen Moon—veteran marketer, agency founder, and now co-founder of a new venture in…
- Selling With Soul: Steve's Journey from Medical to Automotive · 15 minIn this vibrant and heartfelt ASOTU Unscripted episode, Errol Bomar sits down with Steve Roessler, better known as “Live with Drive.” Steve takes us on a compelling journey from…
- The $500 Trust Policy: Bill Vaughn’s People-First Playbook · 10 minIn this energizing edition of ASOTU Unscripted, host Errol Bomar sits down with Bill Vaughn, a recently appointed dealership leader only 90 days into his new role. Bill brings a…
- How a Booth Gig Became a Business: Enrique Gago’s Auto Story · 13 minIn this episode of ASOTU Unscripted, host Errol Bomar sits down with Enrique Gago of Gago Brothers Automotive to talk about transformation, resilience, and rediscovering purpose…
- 1% Better Every Day: Gavin Reeves’ Blueprint for Automotive Impact · 5 minIn this inspiring episode of ASOTU Unscripted, host Errol Bomar sits down with 23-year-old rising star Gavin Reeves, who shares his rapid ascent through the automotive industry…







