Association Hub Podcast
by Angela Shelton & Olena Lima
#86 Your Strategy Isn’t the Problem — Your Storytelling Is
About this podcast
For Curious Association Minds
Looking for a quick and exciting way to stay up-to-date on the latest trends and insights in the Association industry? Look no further than The Association Hub Podcast, the bite-sized podcast series for curious and passionate Association Professionals! Join hosts Angela Shelton and Olena Lima as they dive into the most pressing issues facing the APAC Association sector. From membership growth to online communities, from alternative sources of revenue to governance, they cover it all!
Episodes
The newest 20 of 87 episodes
- #86 Your Strategy Isn’t the Problem — Your Storytelling Is · 23 min · Episode 85Let’s be real, strategy without stories is just a dusty document no one reads. If you want your members to care, connect, and actually show up, you need to tell the right…
- #85: Beyond the Balance Sheet: Human-Centered Leadership in Associations with Amanda Linton · 27 min · Season 1 Episode 85In this episode of the Association Hub Podcast, we sit down with Amanda Linton, CEO of the Institute of Certified Bookkeepers (ICB), to explore her remarkable journey from solo…
- #84: Making Milestones Matter: Inside ACRRM’s Member Engagement Journey · 19 min · Season 1 Episode 84In this episode of the Association Hub Podcast, Olena sits down with Susan Foster, Member Services Manager at the Australian College of Rural and Remote Medicine (ACRRM), to…
- #83 Future-Fit Associations with Rob Wenger – Talking Tech, Teams & Thinking Ahead · 27 min · Episode 83You can’t miss the orange shirts at a conference and today,you’ll meet the man behind them, Rob Wenger. In this episode, we chat with the Founder and CEO of Higher Logic, someone…
- #82. Stop Selling, Start Partnering: Why Your Sponsorship Model Might Be Broken · 25 min · Season 1 Episode 82In this episode of the Association Hub Podcast, Olenachats with sponsorship expert Bruce Rosenthal about the future of corporate partnerships in the association space. Drawing on…
- #81: Speaking with Impact: Overcoming Imposter Syndrome with Cat Matson. · 27 minWhat if the only thing standing between you and realinfluence… is that inner voice telling you you’re not ready? In this episode, we dive into one of the biggest blockersfacing…
- #80. What Makes or Breaks an Association Conference with Andrew Klein · 30 min · Season 1 Episode 80What do gala dinner punch-ups, blackout moments on Hamilton Island, and dangerous ideas have in common? They’re all part of the wild and wonderful world of association…
- #79. Transforming a Niche Association: Leadership Lessons from Angelina Maallini Pillai · 30 min · Episode 79Associations are people-powered, and today we meet a leader proving it. Let us introduce you to Angelina Maallini Pillai, CEO of the Association of Consulting Architects. She…
- #78. How Content Shapes Member Experience (and Why It Matters More Than Ever ) · 23 min · Season 1 Episode 78In this global edition of the Association Hub Podcast, Olena chats with Marcus Leite from WorkerBee.TV, our very first Canadian guest! Marcus brings an international perspective…
- #77. A Modern Perspective on Building Corporate Partnerships That Actually Work with Mike Barouche · 30 min · Episode 77Partnerships aren’t just a revenue stream, they’re a critical part of how we deliver impact across an organisation. But too often, we reduce them to packages, logos, and vague…
- #76 Governance with Purpose: John Peacock AM on Evolving Associations · 23 min · Season 1 Episode 76In this episode of the Association Hub Podcast, Olena sits down with one of the most respected voices in the Australian association sector, John Peacock AM. With a career…
- #75: What the First Year as CEO Really Looks Like with Luke Daly · 27 min · Episode 75We welcome back Luke Daly, now one year into his role as CEO of the Australian Swim Schools Association for a candid conversation about what it truly takes to step into the top…
- #74 Leading Associations with AI, Agility & a Human Touch with Annie Gibbins · 23 min · Season 74 Episode 1In today’s episode of the Association Hub Podcast, we’re joined by the unstoppable Annie Gibbins. CEO, strategist, speaker, publisher, mentor, and yes, mum of five. With decades…
- #73 Building Belonging: DAPA’s Bold Shift to a Community-First Membership Model · 25 min · Season 1 Episode 73What does it really mean to put community first in an association? In this episode, Olena chats with Marty Thomas, CEO of the Dental Assistance Professional Association (DAPA)…
- #72: Upskilling, Reverse Mentoring & the Gen Z Shift: A Conversation with Scott Millar · 34 min · Episode 72Let us introduce you to Scott Millar, a generational consultant dedicated to building meaningful pathways between emerging talent and organisations ready to evolve. In this…
- #71: Strategic Planning That Works: Agility, Value & the Future of Associations with Cris Massis and Anna Yerondais, YM3 · 30 min · Season 1 Episode 71In this episode of The Association Hub Podcast, host Olena Lima is joined by association powerhouses Cris Massis and Anna Yerondais - two seasoned leaders with a combined 50+…
- #70: The Z Factor: How Associations Can Lead & Engage Gen Z · 24 min · Episode 70Gen Z is reshaping the workplace with new expectations, values, and ways of working—and associations need to adapt or risk disengagement. So, how do we bridge the generational…
- #69: Mastering Media: How Associations Can Protect & Promote Their Brand · 28 min · Episode 69Ever seen an association make headlines for all the wrong reasons? Or struggled to get media attention when you had something important to share? The media can be a powerful tool…
- #68: The Business of Associations: How Tim Boyle Rebuilt ARCS Australia for a Sustainable Future · 25 min · Season 1 Episode 68Financial sustainability isn’t always the most glamorous topic—but it’s one of the most critical for any association’s success. In this episode, Olena Lima sits down with Tim…
- #67: Building an Advocacy Powerhouse: Wes Lambert’s Recipe for Association Advocacy · 22 min · Season 1 Episode 67If you've worked in the association industry for a while, the chances that you haven’t heard of Wes Lambert are pretty slim. But if you do need an introduction, let’s just say…







