Authority Architects
by 7 Wonders Cinema
Latest episode
Claudia Gallardo on Turning Brand Storytelling Into Pipeline Growth
Claudia Gallardo on Turning Brand Storytelling Into Pipeline Growth
About this podcast
A video podcast on how trusted voices build trusted brands.
Each week, we sit down with marketers, creatives, and founders to unpack real strategies for building visibility, trust, and long-term brand authority.
Real stories. Real strategies.
From the Emmy-winning team at 7 Wonders.
Episodes
The newest 20 of 47 episodes
- Claudia Gallardo on Turning Brand Storytelling Into Pipeline Growth · 18 minYour product might have great features, but are you telling a story that makes customers care? In this episode of Authority Architects, Claudia Gallardo, VP of Marketing at…
- Chelsey Krull on AEO, AI Search, and Why Human Storytelling Still Matters · 13 minGetting discovered through AI search is important, but what happens after someone finds your brand? In this episode of Authority Architects, Chelsey Krull, an AI product…
- How to Build a Strong Brand on a Small Budget | Corey Livingston · 16 minYou don't need a massive marketing budget to build a brand people recognize and trust. In this episode of Authority Architects, Corey Livingston, VP of Marketing at DartPoints…
- Your Marketing Team Isn't the Problem. Your System Might Be. | Charmon Stiles · 14 minWhen marketing isn't delivering results, hiring more people isn't always the answer. In this episode of Authority Architects, Charmon Stiles, fractional CMO and executive…
- Why Real Life Matters More in the AI Era | Partnerships Leader Explains · 15 minAs digital life becomes more saturated with AI-generated content, real-world experiences are becoming more valuable. In this episode of Authority Architects, Emmy Carragher, Head…
- How Brands Catch Trends Before They Peak | Global Marketing VP Explains · 14 minTrends can create massive opportunities for brands, but those opportunities can disappear almost as quickly as they arrive. In this episode of Authority Architects, Blaise Lucey…
- If Your Marketing Sounds Like AI, You Have a Problem · 12 minLLMs can make marketers faster, but they can't replace human taste. In this episode of Authority Architects, Paul Traficanti, product and growth leader at Nextworld, shares how…
- The Hidden Cost of Low Trust at Work · 11 minTrust isn't just something you have. It's something you can build. In this episode of Authority Architects, Trent Blakely, product marketing leader at PCCW Global, shares why…
- Why Corporate Law Firms Don't Advertise Like Everyone Else | Matthew Goffe · 20 min · Season 2 Episode 22Corporate law firms rarely market the same way consumer-facing law firms do. In this episode of Authority Architects, Matthew Goffe shares how corporate legal marketing is built…
- Don’t Use AI Until You’ve Done This First | Angela Troccoli · 13 min · Season 2 Episode 21AI can amplify great work, but it can amplify bad work just as quickly. In this episode of Authority Architects, healthcare marketing executive Angela Troccoli shares her…
- Marketing Shouldn’t Stop When Sales Takes Over | Heather Harlos · 13 min · Season 2 Episode 20Marketing shouldn't end once a lead reaches the sales team. In this episode of Authority Architects, Heather Harlos, Global Vice President of Programs and Enablement at Coro…
- Why Great Products Don't Become Great Brands | Sheila Ulrey · 29 min · Season 2 Episode 19Most startups have great products. The ones that succeed know how to turn them into great brands. In this episode of Authority Architects, Sheila Ulrey, former marketing leader…
- Building Brands That Stand Out · 34 min · Season 1 Episode 18What makes a brand feel like an authority? In this episode of Authority Architects, Jeremy Elias, Executive Creative Director at Oatly, shares how the best brands don’t just…
- Larry Thrailkill From Law to the NFL and the Foundations of Real Authority · 27 min · Season 2 Episode 14Larry Thrailkill’s career spans law, university leadership at Belmont, and a season as President of the San Francisco 49ers. None of it was accidental. It was built on…
- Building Brand Authority in Wealth Management with Samantha Gammell · 29 min · Season 2 Episode 14In wealth management, authority is not built through volume. It is built through trust. In this episode of Authority Architects, Samantha Gammell, Head of Advisor Marketing at…
- Adi Ignatius: How Harvard Business Review Protects Authority in the AI Era · 1 h 10 min · Season 2 Episode 13Harvard Business Review has built more than 100 years of credibility. How do you evolve a legacy brand like that without compromising the trust that made it powerful? Adi…
- Confidence Is the Campaign with Meredith Wollman · 24 min · Season 1 Episode 12In this episode of Authority Architects, Meredith Wollman shares lessons from a career spanning Mattel, major retail partnerships, and her current work in aerospace and defense…
- Building Authority by Giving It Away with Bradley Jacobs · 25 min · Season 2 Episode 11In this episode of Authority Architects, Bradley Jacobs, founder and CEO of MyLance, shares how he built authority and a scalable business by documenting his journey, giving away…
- Building Trust in Healthcare · 21 min · Season 2 Episode 10In this episode of Authority Architects, we sit down with Alexandra Conner, SVP of Marketing at FlexCare, to explore how human-centered storytelling is reshaping healthcare…
- Community Banking for Good: How Juliana Halvorson Built a Service-Driven Brand · 18 min · Season 2 Episode 10In this episode of Authority Architects, we speak with Juliana Halvorson, VP of Marketing at Pioneer Bank, about how community service, modern marketing, and authentic…
