B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
by The Agile Brand
Latest episode
Optro CMO April Crichlow on the risks and rewards of brand…
Optro CMO April Crichlow on the risks and rewards of brand…
About this podcast
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, AI adoption approaches, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective.From the creators and host of the award-winning The Agile Brand with Greg Kihlström® podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Hosted on Acast. See acast.com/privacy for more information.
Episodes
The newest 20 of 83 episodes
- Optro CMO April Crichlow on the risks and rewards of brand transformation · 23 min · Season 3 Episode 82"Most leaders think of a rebrand as either a last-ditch effort to save a failing company or a massive, expensive vanity project. You just led one at a successful, growing…
- Typeface CRO Jamie Garverick on the enterprise AI readiness gap · 21 min · Season 3 Episode 81Jamie Garverick, Chief Revenue Officer at Typeface, says 90% of marketing leaders believe their teams are ready for AI's impact on brand discovery — and that the confidence…
- Smartling CEO Bryan Murphy on rewriting the rules for global GTM · 21 min · Season 3 Episode 80For decades, marketing and GTM leaders have lived by the rule that when it comes to global content, you can have it fast, you can have it cheap, or you can have it good—but you…
- Accelevents CEO Jonathan Kazarian on the data-rich aspect of events · 20 min · Season 3 Episode 79What if the most valuable part of your event isn't the event itself? Agility requires brands to see channels not just for what they are, but for what they can become. This is…
- SearchStax CEO Sameer Maggon on the evolution of on-site search · 29 min · Season 3 Episode 78What if the most important part of your website navigation is the one most brands treat as an afterthought? Agility requires not only adapting your marketing messages, but also…
- Luma's Prince Boucher on building AI as a core capability, not just a pilot project · 21 min · Season 3 Episode 77With the rush to adopt generative AI, what's the greater risk for a large enterprise: the cost of inaction, or the cost of a poorly executed action? Agility requires more than…
- #76: Targeting B2B buyers like B2C consumers with Mark Connon, Bombora · 19 min · Season 3 Episode 76Why is it that B2C marketers can target someone who left a pair of shoes in their cart and follow them around the internet for a week, but that same level of precision just…
- #75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel · 20 min · Season 2 Episode 75"Despite the global opportunity available to so many businesses, most are constrained by finite resources. So, the more interesting question isn't "what should we translate?" but…
- #74: Maximizing the value of your partnerships with Peter Fogelsanger · 29 min · Season 2 Episode 74Are most of your channel partners producing very little value for your business? Agility requires more than just signing up partners; it demands a dynamic approach to activating…
- #73: AI in the 'real economy' with Bassem Hamdy, Briq · 24 min · Season 2 Episode 73With all the talk about the business impact of AI, why aren't more people talking beyond the most straightforward examples and more about sectors like construction, energy, and…
- #72: Concept to acquisition with Chris Tilkov, DocuSketch · 20 min · Season 2 Episode 72Many entrepreneurs dream of scaling a niche product, achieving market dominance, and ultimately securing a successful exit—but few actually make it happen. How do you take an…
- #71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop · 22 min · Season 2 Episode 71We've spent a decade trying to align marketing and sales. What if the very metric we created to bridge the gap—the MQL—is actually the thing that's perpetuating the rivalry…
- #70: Marketing measurement and the dark funnel with Chris Golec, CEO of Channel99 · 20 min · Season 2 Episode 70This show is brought to you by Channel99, a B2B marketing technology company helping clients get more out of their spend with AI-powered decision-making. What if 99% of your…
- #69: How AI is Transforming Project Management with Alan Mosca, nPlan · 27 min · Season 2 Episode 69If you could eliminate one of the biggest roadblocks to successful project delivery in your organization today, what would it be and why? Agility requires not only the ability to…
- #68: Improving lead quality with Derek Gerber, Power Digital · 26 min · Season 2 Episode 68Are you getting lots of leads, but never enough good ones? Agility requires not only the ability to adapt to change quickly, but also the foresight to anticipate what's coming…
- #67: CMOs are shaping the messaging and the markets with Monica Kumar, Extreme Networks · 24 min · Season 2 Episode 67Is the Chief Marketing Officer becoming the Chief Market Officer? Are CMOs now responsible not just for messaging to the market, but for actively shaping and creating it? Agility…
- #66: Building a culture of AI innovation with Michael Domanic, UserTesting · 21 min · Season 2 Episode 66Is your organization truly AI-powered, or are you just slapping a little GenAI onto existing processes? Agility requires embracing experimentation and empowering teams to rapidly…
- #65: Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix · 23 min · Season 2 Episode 65Are your people, processes, and platforms delivering value or to drive better customer experiences, or are they—and your CX—disconnected and siloed? Agility requires a…
- #64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital · 26 min · Season 2 Episode 64Is the hype around AI in marketing finally starting to match reality, or are we still just scratching the surface of its true potential? Agility requires a willingness to…
- #63: Marketing in a world of agent to agent transactions with Mathieu Dhondt, EPAM · 24 min · Season 2 Episode 63What is the role of marketing when humans are taken out of both ends of the customer experience, replaced by AI agents talking directly to each other on our behalf? Agility…
