B2B Content Strategist
by Amy Woods
Latest episode
Building a Content Team That Fuels Both Brand and Demand with Amy…
Building a Content Team That Fuels Both Brand and Demand with Amy…
About this podcast
How can B2B marketing teams execute more winning content campaigns? With limited time and resources, what content marketing approaches will generate results and growth?
Join Amy Woods, CEO of Content 10x, as she sits down with marketing leaders from B2B technology and professional services organizations. Discover the strategies that lead to a successful content marketing operation – from internal processes, tools, and tech, to outsourcing and working with agencies.
If you want to excel as a content marketing leader, this is the show for you. Listen in on inspiring conversations that will encourage you to think differently and help you continuously improve your workflow and overcome your content marketing challenges.
Episodes
The newest 20 of 46 episodes
- Building a Content Team That Fuels Both Brand and Demand with Amy Higgins · 37 min · Episode 45What happens when you transform a “ticket-taker” content team into strategic partners that fuel both brand and demand? Amy Higgins, Director of Content Strategy at Cloudflare…
- Building AI-First B2B Marketing Teams Without Losing the Human Touch with Kostas Zachoudanis · 34 min · Episode 44What if your marketing team could do everything on their pipeline, without sacrificing quality? That’s exactly what Kostas Zachoudanis, Director of Marketing, is building at…
- How to Assemble a B2B Marketing Team from Scratch with Jason Widup · 40 min · Episode 43What happens when your marketing is so effective, the sales team begs you to slow down the leads? Jason Widup knows, because it happened to him. In this episode, he breaks down…
- Scaling Account-Based Marketing Without Losing the Personal Touch with Jess Larkin · 30 min · Episode 42What does it really take to make account-based marketing work at scale? For Jess Larkin, Director of Strategic and Financial Services Marketing at Confluent, it’s about building…
- How Purpose Drives Better Content (and Better Conversations) with Michelle Asher · 32 min · Episode 41Purpose-driven content is one of the most powerful tools in a B2B marketer’s content strategy – especially when repurposing is part of the plan. Michelle Asher, Director of…
- Strategy and Substance in B2B Content with Catherine Censor · 31 min · Episode 40What makes content worth repurposing? According to Catherine Censor, Principal and Content Strategist at Cerity Partners, it all comes down to one thing: substance. In this…
- How to Use AI to Level-Up Your B2B Marketing with Myles Carter · 39 min · Episode 39What’s the best way to run a lean content team in a fast-growing company? For Myles Carter, Senior Director of Content Marketing at Trolley, it involves wearing many hats…
- Finding the Story in B2B Content Marketing with Camille Trent · 36 min · Episode 38Every piece of content has a story – you just need to know where to look. Our previous awesome client, Camille Trent, now Content Marketing Lead at Auror, joins Amy Woods to talk…
- Why B2B Content Needs to Be More Experiential and Relational with Megan Eales Monroe · 34 min · Episode 37Are you treating content as a commodity or as an opportunity to build real connections? In this episode, host Amy Woods sits down with our awesome client, Megan Eales Monroe…
- Building a Demand Generation Strategy for High-Quality Leads with Hannah Forson · 37 min · Episode 36A strong demand generation strategy that delivers long-term growth isn’t built overnight. Our guest, Hannah Forson, Sr. Demand Generation Manager at BambooHR, joins Amy Woods to…
- How to Build Strong Customer Connections Through Content with Matt Cluney · 35 min · Episode 35How do you develop marketing strategies that speak to both homeowners and businesses in a genuine way? Host Amy Woods talks with Newrez Chief Marketing…
- Balancing Strategy and Storytelling in B2B Content Marketing with Paul Way · 50 min · Episode 34Content marketing is changing fast, but some things remain the same. Quality still wins over quantity. Strategy still shapes success. And a strong, recognizable voice can make…
- Driving B2B Growth as a Full-Funnel Marketer with Ciarán Regan · 40 min · Episode 33What does it take to drive strategic B2B growth as a full-funnel marketer? Host Amy Woods welcomes back Ciarán Regan, Chief Marketing Officer at Bizzdesign, to share his…
- A New Playbook for an Old-School Industry with Mike D’Errico · 38 min · Episode 32In old-school industries – think energy, manufacturing, or construction – people still value good old-fashioned human contact when it comes to marketing. It’s often the case that…
- Repurposing Blog Content 101 with Matt Crawford · 27 min · Episode 31In-house or outsourced: where is the best place for your blog to be written? Both in-house and outsourced content have an important place in any B2B marketing team, but deciding…
- Reverse-Engineering Content Repurposing with Shannon Howard · 35 min · Episode 30Audiences have an appetite for authenticity more so than ever before. Adhering to content writing best practices is all well and good, but it can get formulaic. People want real…
- Why Each Company Has a Singular Story, and How to Tell It with Martin Malloy · 52 min · Episode 29Every company has a singular story to tell. It’s up to content marketers to find ways of retelling that story over and over again, to spotlight interesting takes and new angles…
- Learnings Taken from Print to B2B Content Marketing with Luba Czyrsky · 44 min · Episode 28From print journalism to digital content strategy, our guest Luba Czyrsky's journey is anything but conventional. She calls herself an 'accidental marketer,' a title earned when…
- The Importance of a B2B Content Brief with Neville Vyas · 37 min · Episode 27A clear and precise B2B content brief is crucial for effective marketing strategies as it sets a clear foundation for a successful campaign. In this episode, host Amy Woods talks…
- From Data to Demand – Innovative Content Campaigns That Drive Results with Katie Morley · 39 min · Episode 26In B2B marketing, the ability to create impactful content often hinges on the strength of your team and the strategies you implement. This first episode of Season 3 of B2B…
