B2B IN 15
by Dapper
Latest episode
B2B In 15 | Episode 42 | How to really stand out in B2B Marketing?
B2B In 15 | Episode 42 | How to really stand out in B2B Marketing?
About this podcast
I'm launching the shortest B2B podcast: B2B in 15.
Every episode has 15 minutes of non-stop value about one single B2B marketing topic.
Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts:
1. The chit-chat
Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value.
2. The length
Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it.
Any feedback is more than welcome :).
Episodes
The newest 20 of 42 episodes
- B2B In 15 | Episode 42 | How to really stand out in B2B Marketing? · 14 min · Episode 42There is more competition than ever. How can you really stand out? Tycho talks about 5 strategies to stand out in competitive markets. https://www.linkedin.com/in/tycholuijten/
- B2B in 15 | Episode 41 | AI in B2B Marketing, how do you stay up to date? · 14 minhttps://www.linkedin.com/in/tycholuijten/
- B2B in 15 | Episode 40 | Forget funnels, optimize for reach (playbook to maximize pipeline) · 11 min · Episode 40Everything we've been taught about funnels might be hurting B2B marketing. In this episode, Tycho breaks down why you should think in reach, not funnels, and how becoming…
- B2B in 15 | Episode 39 | How to get clients to come to you (Niche Famous Framework) · 14 min · Episode 39The dream of every B2B Marketer: tons of inbound leads. When you're top-of-mind, trusted, and preferred, this is inevitably the result. How to accomplish that? Becoming famous in…
- B2B in 15 | Episode 38 | How to 12X your video content engagement (on LinkedIn) · 15 min · Episode 38Video engagement is down. But it is still the most effective content to build familiarity and trust in B2B. In this podcast Tycho shared 12 tips to 12X your video engagement on…
- B2B in 15 | Episode 37 | How to Create Video Content that Converts for LinkedIn · 15 min · Episode 37Video content is the most effective, but also the most challenging to make. In this podcast, Tycho shares how to create video content that grabs attention and converts to…
- B2B in 15 | Episode 36 | How to make Google Ads profitable · 12 min · Episode 35Tycho - as non Google Ads expert - explains the patterns he's spotted in profitable Google Ads campaigns. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
- B2B in 15 | Episode 35 | How to go viral on LinkedIn? · 16 min · Episode 35Tycho shares the systems behind the viral LinkedIn content of Dapper. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
- B2B in 15 | Episode 34 | How we pay 60 salaries by posting on LinkedIn · 14 min · Episode 34In this episode, Tycho shares his 10 tips to X10 your impact on LinkedIn. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
- B2B in 15 | Episode 33 | 3 Completely Different - Yet Wildly Successful - GTM Strategies · 15 min · Episode 33In this podcast, Tycho breaks down three B2B scale-ups, each with a completely different marketing approach — and all of them highly successful. Newsletter…
- B2B in 15 | Episode 32 | Pipeline Acceleration: How to Market Leads Already in Your CRM · 13 minOnce a lead enters your CRM, the real work begins. You can’t afford to ignore them — this is the moment to intensify your marketing efforts. In this episode, we dive into…
- B2B in 15 | Episode 31 | How to use LinkedIn Ads to generate pipeline · 17 min · Episode 31Tycho tells you his best practices when it comes to advertising on LinkedIn. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn…
- B2B in 15 | Episode 30 | How to grow to 5M ARR without outbound sales? · 17 min · Episode 30Dapper grew to 5M ARR without ever making an outbound sales call. In this podcast, Tycho will tell you exactly what the marketing engine looks like that made this possible…
- B2B in 15 | Episode 29 | How to go viral on LinkedIn? · 12 min · Episode 29In this episode, Tycho shares his secrets around going viral on LinkedIn with video content. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin…
- B2B in 15 | Episode 28 | What can you do to generate 'leads now'? · 14 min · Episode 28What can you do to generate 'leads now'? And what takes time? And why is it so important to communicate this clearly to your CEO? Newsletter…
- B2B in 15 | Episode 27 | How to create viral B2B content that sells · 14 min · Episode 27In this episode, Tycho shares how you can create content that breaks the pattern on LinkedIn, goes viral, and sells. Newsletter: www.dapper.agency/resources/newsletter Tycho's…
- B2B in 15 | Episode 26 | Making content stand out in the age of AI · 11 min · Episode 26GenAI will trigger a revolution in content marketing, and if you don’t adopt quickly, I doubt you’ll survive. Here are three steps you should take to stand out. Newsletter…
- B2B in 15 | Episode 25 | 10 tips to 10X your impact on LinkedIn · 15 min · Episode 25In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin…
- B2B IN 15 l Episode 24 | Measuring Success in B2B Marketing · 31 min · Episode 24Tycho and Steven talk about measuring success in B2B marketing. They discuss how you can measure both short term success in your marketing efforts as well as long term impact on…
- B2B IN 15 l Episode 23 | Chris Walker & Tycho - State of B2B Marketing · 52 min · Episode 23Chris and Tycho talk about the state of B2B Marketing. They discuss the role of the CMO, the most effective LinkedIn advertising strategies, marketing prioritization and more…
