B2B Marketing Futures
by Adzact
Latest episode
E165: Sales and Marketing Alignment When AI Sits in Both Seats
E165: Sales and Marketing Alignment When AI Sits in Both Seats
About this podcast
Global B2B ad spend topped $43 billion in 2025, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.
Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges. From building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.
We cover:
• Creative performance in paid social
• Account-based marketing (ABM) and smart segmentation
• Product-led growth (PLG) and shifting from capture to creation
• AI-powered campaign workflows and marketing ops
• Attribution, measurement, and marketing diagnostics
• Sales-marketing alignment and go-to-market execution
• Tactical experiments across TikTok, YouTube, Google, and Meta
Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.
Episodes
The newest 20 of 165 episodes
- E165: Sales and Marketing Alignment When AI Sits in Both Seats · 31 min · Season 2 Episode 165In this episode of B2B Marketing Futures, sales and marketing leaders explore what alignment looks like when AI sits in both seats, and whether AI is genuinely bringing the two…
- E164: Is Brand the Last Moat? What’s Left When AI Commoditizes Everything Else? · 30 min · Season 2 Episode 164In this episode of B2B Marketing Futures, B2B marketing leaders explore whether brand is the last true moat as AI commoditizes content, design, campaigns, and personalization…
- E163: The Buying Committee Decided Before You Ever Knew They Existed · 21 min · Season 2 Episode 163In this episode of B2B Marketing Futures, B2B marketing leaders explore how buying committees form and make decisions long before prospects identify themselves, and what…
- E162: Getting Real Value from Intent Data: 6sense, Demandbase, Clay, and What Nobody Tells You · 27 min · Season 2 Episode 162In this episode of B2B Marketing Futures, B2B marketing leaders explore how organisations can get genuine value from intent data, moving beyond vendor promises and focusing on…
- E161: How AI Is Reshaping B2B Go-to-Market · 40 min · Season 2 Episode 161In this episode of B2B Marketing Futures, marketing and revenue leaders explore how AI is changing the way organisations approach B2B go-to-market strategy, and what it takes to…
- E160: B2B GTM in the AI Era: If AI Makes Marketing Easy, Why Is Growth Still Hard? · 34 min · Season 2 Episode 160In this episode of B2B Marketing Futures, marketing leaders explore how AI is transforming modern go-to-market strategy, and what it takes for organisations to remain focused…
- E159: How AI is reshaping Sales and Marketing Alignment? · 31 min · Season 2 Episode 159In this episode of B2B Marketing Futures, marketing leaders explore how AI is reshaping the relationship between sales and marketing, and what it takes for modern go-to-market…
- E158: Fit Beats Intent: The New Rule of B2B Demand · 25 min · Season 2 Episode 158In this episode of B2B Marketing Futures, marketing leaders explore why account fit has become a stronger predictor of revenue than buyer intent alone, and how modern B2B teams…
- E157: What Will Marketers Still Own When AI Runs the Campaigns? · 27 min · Season 2 Episode 157In this episode of B2B Marketing Futures, marketing leaders explore what marketers will still own as AI takes on a growing role in campaign execution and go-to-market activities…
- E156: When AI Runs GTM, What Do Humans Still Own? · 31 min · Season 2 Episode 156In this episode of B2B Marketing Futures, revenue and marketing leaders explore what happens when AI increasingly powers go-to-market execution and how organisations should…
- E155: What Actually Matters in B2B Marketing After AI · 36 min · Season 2 Episode 155In this episode of B2B Marketing Futures, senior marketing leaders explore what actually creates competitive advantage in B2B marketing as AI rapidly transforms how teams…
- E154: The end of B2B GTM as we know it · 26 min · Season 2 Episode 154In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on how AI is reshaping modern B2B go-to-market strategy and…
- E153: B2B GTM in the AI Era · 32 min · Season 2 Episode 153In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on how AI is reshaping modern B2B go-to-market strategy and…
- E152: Re-imagining Marketing with AI · 42 min · Season 2 Episode 152In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on how AI is reshaping modern B2B marketing and redefining the future…
- E151: Brand Demand vs. Buyer Intent · 33 min · Season 2 Episode 151In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on the ongoing debate between demand creation and demand capture, and…
- E150: Making LinkedIn Ads work for you · 35 min · Season 2 Episode 150In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable conversation on the evolving role of paid media, LinkedIn strategy, and…
- E149: Is Brand The Last Thing Left? · 37 min · Season 2 Episode 149In this episode of B2B Marketing Futures, senior marketing and growth leaders come together for a roundtable conversation on “Is Brand the Last Thing Left?”, exploring one of the…
- E148: Fit vs. Intent: What Really Drives B2B Growth? · 35 min · Season 2 Episode 148In this episode of B2B Marketing Futures, senior marketing and commercial leaders come together for a roundtable conversation on “Fit vs Intent Targeting,” exploring one of the…
- E147: Fixing the Pipeline Problem: How Marketing Can Unlock Growth · 29 min · Season 2 Episode 147In this episode of B2B Marketing Futures, senior marketing and commercial leaders come together for a roundtable conversation on “Fixing the Pipeline Problem: How Marketing Can…
- E146: Demand Creation versus Demand Capture · 32 min · Season 2 Episode 146In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable conversation on “Demand Creation versus Demand Capture”, exploring one of the…
