Back on T-R-A-C-K
autor: MKG Marketing Inc
Najnowszy odcinek
Natasha Mendez on Keeping Human Strategy, Authenticity, and Voice of…
Natasha Mendez on Keeping Human Strategy, Authenticity, and Voice of…
O tym podcaście
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.
After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.
Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.
Odcinki
Najnowsze 20 z 250 odcinków
- Natasha Mendez on Keeping Human Strategy, Authenticity, and Voice of Customer in the Age of AI · 50 min · Odcinek 248In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with global campaign manager Natasha Mendez to unpack the practical realities of using generative AI in modern…
- Daniel Roth on Execution Drift, Operational Discipline, and Guardrails for AI · 52 min · Odcinek 247In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Daniel Roth—operations veteran, author of The E3 Effect, and founder of The Pangea Effect—to explore how…
- Bonnie Taylor on Building B2B Growth Through Customer Empathy · 52 min · Odcinek 246Marketers are drowning in AI agents, cold outreach spam, and bloated software bills. But while everyone is automating the noise, who is actually taking the time to talk to the…
- Nicol Dejadon on Fixing the Foundation: Why Spending More Won't Solve Stalled Growth · 53 min · Odcinek 245In this episode of Back on T-R-A-C-K, host Kerry Guard interviews Nicol Dejadon, founder and principal adviser at True House Advisory, about why businesses struggle with stalled…
- Ditch the AI Noise: Build Cyber Content That Converts · 46 min · Odcinek 244Most cybersecurity content sounds completely identical—a sea of corporate buzzwords, generic claims, and AI-generated text that ignores real buyer pain points. In this episode…
- Caitlin Zigthor on Operational Efficiency Meeting Content Magic · 54 min · Odcinek 243In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Caitlin Zigthor, CEO of Zigthor Marketing, for an insightful dive into what happens when a marketing…
- Bowe Hoy on Driving Strategic Growth, Cyber Rebranding, and Aligning Revenue Goals · 56 min · Odcinek 242In this episode of Back on T-R-A-C-K, host Kerry Guard speaks with Bowe Hoy, Chief Revenue Officer (CRO) of EdgeFi (formerly Edge Networks), as part of her ongoing CRO interview…
- Shannon Curley on AI, Authentic Relationships, and Modern Marketing Strategy · 53 min · Odcinek 241In this episode of Back on T-R-A-C-K, host Kerry Guard (CEO of MKG Marketing) sits down with Shannon Curley, Director of Marketing and Growth at Tactical Logistic Solutions, to…
- Sar Ruddenklau on Building B2B Brand Authority, Navigating AI Search, and the Fractional Advantage · 57 min · Odcinek 240In this episode of Back on T-R-A-C-K hosted by Kerry Guard, guest Sar Ruddenklau—a fractional marketing strategist for early-stage startups—discusses how B2B companies can build…
- Aakash Desai on Aligning Sales, Marketing, and Revenue Ecosystems · 55 min · Odcinek 239In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Aakash Desai, Chief Revenue Officer at LumenData, to break down how B2B organizations can tear down…
- Adamma Ihemeson on Building Autonomous AI Systems You Can Trust · 1 godz. 2 min · Odcinek 238In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Adamma Ihemeson, founder and CEO of The Automated CMO, to discuss shifting from surface-level AI use (like…
- Larry Long Jr. on Is Cold Calling Dead? Modern Outreach Strategies · 54 min · Odcinek 237In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Larry Long Jr., CEO and "Chief Energy Officer" at Larry Long Jr. Enterprises, to dive into the evolution of…
- Rachael Woods on The Science of Marketing Infrastructure · 58 min · Odcinek 236In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Rachael Woods, founder of Woods MarCom, to explore how a background in science shapes a structured…
- Nathan Burke on Rethinking PLG and Brand Building in Cybersecurity · 57 min · Odcinek 235Product-led growth (PLG) in enterprise cybersecurity rarely follows the traditional B2B playbook. Rather than using self-serve trials to adopt software independently, security…
- Heidi Ramich On How Communication Drives Growth · 1 godz. 19 min · Odcinek 234The traditional B2B marketing funnel is officially broken. Joined by guest Heidi Ramich on Tea Time with Tech Marketing Leaders, host Kerry Guard explores why modern customer…
- Annette Reed on the Power of Operations and Your Ability to Scale · 1 godz. 1 min · Odcinek 233How do you streamline marketing, maintain content quality, and scale global campaigns when resources are tight? In this episode of Tea Time with Tech Marketing Leaders, host…
- Ashish Malpani on Why Perspective Matters More Than Precision · 47 min · Odcinek 232Marketing leaders are caught in a classic trap: assuming AI is a shortcut to outputting endless content and automating whole campaigns. But pumping out more noise doesn’t build…
- Bethany Ibarra on Why Pipeline is a Process · 57 min · Odcinek 231Most revenue leaders are convinced that hitting predictable targets requires overly complex scoring systems, endless qualification criteria, and a hyper-linear executive…
- Chloe Addis on Scaling Global Demand Gen Across Markets and Languages · 54 min · Odcinek 230In this episode of Back on T-R-A-C-K, I sit down with Chloe Addis, Head of Marketing at Headley Media and Co-Host of B2B Marketers: Off The Record, to map out how to scale a…
- Christopher Collier on Scaling Marketing Without Burning Out Teams · 52 min · Odcinek 229Most SaaS executives assume that driving hyper-growth in a private equity ecosystem requires treating your team like line items on a spreadsheet. They believe metrics and empathy…
