About this podcast
Beer Branding Trends is a podcast about beer branding, craft beer marketing, and brand strategy for breweries and beverage alcohol companies.
Produced by CODO Design — a leading craft beer branding and design firm — this show explores Brand Architecture, positioning, rebranding, packaging design, portfolio strategy, route-to-market thinking, and emerging beverage trends shaping the future of craft beer.
Each episode features real-world insights drawn from working with 100+ breweries, along with deep dives into brand strategy, creative process, and the business decisions behind successful beer brands.
If you’re a brewery founder, marketer, designer, or brand leader responsible for building a stronger craft beer brand, this podcast delivers practical strategy your team can use to grow.
New episodes every two weeks.
Episodes
The newest 20 of 125 episodes
- 124 - How to build a House of Brands · 17 minCody and Isaac sit down to discuss how smaller craft breweries can lean into the House of Brands architecture model.
- 123 - How to Define Your Brand's Key Messaging Pillars · 20 minCody and Isaac sit down to discuss how to define your brewery's Key Messaging Pillars.
- 122 - What the Healthiest Breweries Are Doing Differently (feat. Aaron Gore) · 41 minIsaac sits down with Aaron Gore to discuss the health of the craft beer industry, the trends shaping its future and what the best breweries are doing differently.
- 121 - Where Does Craft Beer Go From Here? (with Dave Infante of Fingers) · 1 h 2 minIsaac sits down with Dave Infante of Fingers to discuss the future of craft beer, distributor consolidation, route-to-market challenges, media incentives, industry buzzwords and…
- 120 - The Three Questions Every Brewery Needs to Answer with Shane Lohman of Five Star Beverage Group · 37 minIsaac sits down with Shane Lohman of Five Star Beverage Group to discuss Brand Strategy, distribution, innovation and the three questions every brewery needs to answer to compete…
- 119 - CODO's 2026 Beer Branding Trends Review Q&A · 42 minCody and Isaac sit down to field a wide range of questions on CODO's 2026 Beer Branding Trends Review.
- 118 - Building the Small Beer brand (feat. Mason Robinson of Small Beer) · 30 minIsaac sits down with Mason Robinson to discuss how he's building the Small Beer brand.
- 117 - How to Revive a Legacy Beer Brand (+8.2%) feat. Rob Day of Wachusett Brewing · 39 minCody and Isaac sit down with Rob Day, VP or Marketing at Barrel One Collective to discuss how Wachusett Brewing is performing one year out post-rebrand.
- 116 - A conversation with Firestone Walker · 33 minIsaac sits down with Firestone Walker's CMO, Dustin Hinz, to discuss how Firestone Walker has built one of the most vibrant portfolios in the beer industry.
- 115 - The surprising power of nostalgia in beer branding · 27 minCody and Isaac sit down to discuss the surprising power of nostalgia in beer branding.
- 114 - Rethinking Hard Tea: How Big Ditch Brewing built Jest, a brand with a clear point of view · 28 minCody and Isaac sit down with Matt Kahn from Big Ditch Brewing (Buffalo, NY) to discuss how we collaborated to bring Jest Hard Tea to market.
- 113 - The Half & Half opportunity · 12 minCody and Isaac sit down to discuss the Half & Half opportunity they see in craft beer right now.
- 112 - The case for — and against — hyper provenance · 24 minCody and Isaac sit down to discuss the case(s) for — and against — hyper provenance-based positioning.
- 111 - Welcome to Function 2.0 · 39 minCody and Isaac sit down to discuss what they're calling Function 2.0.
- 110 - The rise — and risk — of light flagship extensions · 30 minCody and Isaac sit down to discuss the rise — and risk — of light flagship extensions.
- 109 - The hidden risk of launching an NA brand · 16 minCody and Isaac sit down to discuss the hidden risk of launching your next NA brand.
- 108 - The evolving role of beer style names in brand positioning · 22 minCody and Isaac sit down to discuss the evolving role of beer style names in brand positioning.
- 107 - Small Beer, big opportunity? · 32 minCody and Isaac sit down to discuss why they believe mid-strength beers are an exciting potential growth area in craft.
- 106 - CODO's 2026 Beer Branding Trends Overview · 1 h 26 minCody and Isaac sit down to discuss CODO's 2026 Beer Branding Trends report.
- 105 - How CODO Rebranded Countermeasures (Feat. Austin Sawyer) · 56 minCody and Isaac sit down with Austin Sawyer to discuss why Countermeasures is one of the most important growth partners in the beverage industry today.
