Behind The Billboard
by Dan Dawson, Hugh Todd
Latest episode
Episode 119 - Ellis Verdi
Episode 119 - Ellis Verdi
About this podcast
A podcast series behind the people, posters, and preposterous ideas that have changed the landscape of Out-of-Home advertising.
Episodes
The newest 20 of 120 episodes
- Episode 119 - Ellis Verdi · 1 h 13 min · Episode 119Episode #119 features Ellis Verdi, Co-Founder and President of legendary New York agency DeVito / Verdi.
- Episode 118 - BBC Special - Richard Biggs · 1 h 5 min · Episode 118Episode #118 comes live from the offices of our brilliant sponsor Bauer Media Outdoor, where we were discussing culture, context and creativity in the OOH space with special…
- Episode 117 - Tim Riley - The Economist Years [Part 2] · 1 h 4 min · Episode 117Episode #117 features the second part of our Tim Riley Economist special. We re-join with Tim’s first ever Economist ad: ‘Protects against foot-in-mouth disease.’ Many more were…
- Episode 116 - Tim Riley - The Economist Years [Part 1] · 1 h 5 min · Episode 116Episode #116 features legendary copywriter, creative leader and man of many pithy award-winning words, Tim Riley.
- Episode 115 - Laura & Duncan · 56 min · Episode 115Episode #115 features the award-winning Laura Hutchison & Duncan Clark aka ‘LaDunq’ - a brilliant and prolific creative team who joined Uncommon in 2023 and have had a meteoric…
- Episode 114 - Axel Chaldecott · 1 h 8 min · Episode 114Episode #114 features Axel Chaldecott, art director, creative director, agency founder, Global CCO and now award-winning printmaker.
- Episode 113 - Ian Potter · 1 h 19 min · Episode 113Episode #113 features Ian Potter, legendary art director and the man behind the Araldite poster ‘the one with the car stuck on’ which is possibly the greatest billboard of all…
- Episode 112 - Tom Richards · 59 min · Episode 112Episode #112 features Tom Richards, Global CCO at 21GRAMS. Tom, alongside Frank Mazzola, has led 21GRAMS to be ranked as the world’s third most creative health agency.
- Episode 111 - BtB x WOO Conference [Part 2] · 1 h 22 min · Episode 111Recorded live at the WOO Congress 2026 in London just a fortnight ago, this is the second of our special Behind the Billboard episodes - and this time we’re on the Global OOH…
- Episode 110 - BtB x WOO Conference · 1 h 31 min · Episode 110In this special episode of Behind the Billboard, we’re coming to you from the World Out of Home Organization’s 2026 Congress in London - or, as the room has it, WOO!
- Episode 109 - Ben Billups · 1 h 14 min · Episode 109Episode #109 features Ben Billups, founder and CEO of Billups, the largest independent out-of-home specialist agency in the US.
- Episode 108 - James Millers · 1 h 27 min · Episode 108Episode #108 features James Millers, newly appointed ECD at McCann London.
- Episode 107 - Alice Goodrich · 1 h 13 min · Episode 107Episode #107 features the wonderful, multi-talented Alice Goodrich from VCCP. We spent a lovely hour discussing Alice’s county-level tennis career, her time as a Dior makeup…
- Episode 106 - Franki Goodwin · 1 h 17 min · Episode 106Episode #106 features the brilliant Franki Goodwin, Chief Creative Officer of Saatchi & Saatchi, London. And is hands down one of our favourite episodes yet.
- Episode 105 - Yohan Daver · 1 h 9 min · Episode 105This Friday sees the last in our New York specials and we’re finishing with a cracker, Yohan Daver, ECD at at BBH, USA
- Episode 104 - Gavin Lester · 1 h 14 min · Episode 104Podcast #104 features the funny and super talented Gavin Lester, partner and CCO at Zambezi advertising.
- Episode 103 - Katie DiNardo & Kelley Barrett · 49 min · Episode 103Episode #103 features Katie DiNardo & Kelley Barrett, creative directors at Uncommon New York.
- Episode 102 - Samira Ansari · 60 min · Episode 102Episode #102 continues our USA series with Samira Ansari, CCO at Ogilvy, New York. Samira’s career has spanned roles in Melbourne, Paris, and now NYC.
- Episode 101 - Behind the Billboard x Ad Club of New York · 1 h 38 min · Episode 101Episode #101 takes us to America and the first of our New York Specials, which was a collaboration with the Ad Club of New York at their annual Breakfast Briefing “OOH NOW” in…
- Episode 100 - Sir John Hegarty · 1 h 37 min · Episode 100Sit back with a tipple of your choice and enjoy Sir John Hegarty counting down the greatest billboards of all time, as chosen by the people that write them.







