Show notes
The Scalable Video Strategy Every Brand Needs (Content Plans vs One-Off Shoots) Matt Scruggs interviews Josh Peters on Between Two Pixels about whether businesses can still succeed with one-off videos or need scalable video strategy. Josh says one-off pieces can work for targeted paid placements (streaming, YouTube pre-roll, Meta ads), but relying on a single viral-style ad is harder in today’s saturated market, especially for B2B with multiple audiences. They argue for a holistic content pr...