About this podcast
Welcome to the Beyond Coaching Podcast, where we cut through the fluff and get real about what it takes to establish, grow, and scale your coaching business. If you're tired of the same old advice and want honest, no-nonsense insights, you've come to the right place. We're here to tell you the stuff no one else does and provide concrete, actionable help that will propel your business forward.
Whether you're making 5K or 10K a month and looking to push those numbers higher, our podcast is designed for European coaches like you. Join us as we dive deep into the strategies, tactics, and mindset shifts necessary to take your coaching business beyond the ordinary. It's time to break through the barriers and achieve the success you deserve.
Let's go beyond coaching, together.
Episodes
The newest 20 of 78 episodes
- 6 Beliefs Keeping You Stuck Under €10K/Month · 34 min · Episode 77Just because your audience doesn't know how to hire you doesn't make you ethical. In this episode, Sanne & Lucas break down 6 unpopular opinions about what's actually keeping…
- 7 Ways to Actually Sign Coaching Clients (Not Just Leads) · 28 min · Episode 76A like on social media doesn't make someone a lead. A lead doesn't make someone a client. In this episode, Sanne & Lucas break down the 7 real ways to actually sign coaching…
- No One Is Responding to Your Marketing? Here's Why · 15 min · Episode 75Silence from the market is data — not a verdict on your worth. In Part 2 of this two-part episode, Sanne & Lucas answer the fears that show up after a coach stops hiding…
- What Every Coach Googles (Part 1) — The Real Answers · 27 min · Episode 74Every coach Googles the same questions — but the internet never gives real answers. In Part 1 of this two-part episode, Sanne & Lucas answer the exact fears and doubts coaches…
- Why Most Coaches Plateau (It's Not Your Offer, It's This) · 19 min · Episode 73If you feel like your coaching business has plateaued — or worse, gone backwards — this episode is for you. Sanne & Lucas break down the real (and mostly invisible) reasons…
- The 3-Part Marketing System That Took One Coach From €0 to €50K/Month · 21 min · Episode 72Most coaches think posting content every day IS their marketing strategy. It's not — and that gap is exactly why so many stay stuck under €10K/month. In this episode, we break…
- Why You Keep Attracting Bad Coaching Clients (It's Not What You Think) · 21 min · Episode 71Bad clients don't start in your sales calls — they start in your marketing. In this episode, Sanne and Lucas break down why every bad client is a mirror of your own language…
- Why Your Marketing Isn't Signing Coaching Clients (And What's Actually Broken) · 22 min · Episode 70If your content is good but clients still aren't coming, your marketing isn't the problem — your trust gap is. In this episode, Sanne and Lucas break down the real reason coaches…
- Why Your Lead Magnet Is Attracting the Wrong Clients (And What Actually Works in 2026) · 20 min · Episode 69Most lead magnets for coaches are producing junk leads — not qualified buyers. In this episode, Sanne and Lucas break down exactly what lead magnets are working in 2026, why…
- How We Built a “Silent Team” With AI to Scale to 7 Figures (No New Hires) · 19 min · Episode 68Free Next 5 Clients Workshop → www.themillionairecoaches.com/workshop If you’ve ever thought “I don’t want a big team… but I do want to scale” — you’ll love this episode. Today…
- Why Your Calls Aren’t Converting And How Top Coaches Fix It Fast · 15 min · Episode 67Free Million Euro Pathway → https://go.themillionairecoaches.com/million-euro-pathway If you’ve ever had someone ready to buy… emotional on the call… and then they disappear —…
- The Secret to 66% Conversion Sales Events · 21 min · Episode 66Free 5-Day Challenge Builder [The Blueprint We’ve Used to Generate €2M+] → https://go.themillionairecoaches.com/challengebuilder-8603 If you’ve ever wondered what actually…
- The Coaching Event Strategy That Converts 50–65% of Attendees · 22 min · Episode 65THE 5-DAY CHALLENGE BUILDER [THE BLUEPRINT WE'VE USED TO GENERATE €2M+] → https://go.themillionairecoaches.com/challengebuilder-8603 Get your next 5 clients – join our free…
- The Biggest Lead Generation Mistake Coaches Make · 18 min · Episode 64Free Get Your Next 5 Clients Workshop → www.themillionairecoaches.com/workshop If you’ve ever wondered why some coaches get tons of leads while others struggle… you’ll love this…
- How to Attract High-Ticket Coaching Clients With Content · 11 min · Episode 63Become Uncopyable in your brand — the full guide for free: https://go.themillionairecoaches.com/ucbrand Get your next 5 clients — join our free workshop…
- How We Built a Coaching Brand That Gets Clients. · 12 min · Episode 62Full Uncopyable Brand Guide (Free) : https://go.themillionairecoaches.com/ucbrand Free Workshop: Get more leads and clients → https://www.themillionairecoaches.com/workshop If…
- Stop Building Websites — This Is How Coaches Actually Get Clients · 16 min · Episode 61Grab the custom The Avatar Diagnosis™ GPT: https://go.themillionairecoaches.com/avatargpt Free Workshop: Get more leads and Clients…
- How to Attract High-Paying Coaching Clients (And Stop Getting Broke Leads) · 16 min · Episode 60Grab the custom The Avatar Diagnosis™ GPT: https://go.themillionairecoaches.com/avatargpt Free Workshop: Get your next 5 clients: https://www.themillionairecoaches.com/workshop…
- High-Quality Content vs Daily Posting: What Actually Gets Clients - ep.59 · 16 min · Episode 59Register for our free Next 5 Clients Workshop → www.themillionairecoaches.com/workshop If you’re posting every day but still attracting broke, uncommitted clients… this episode…
- How We’re Scaling to €200K Months in 2026 (Without Burnout) · 15 min · Episode 58DM us “Preload” on Instagram → @millionairecoachesofficial We’ll send you the Strategic Planning Schedule we’re using ourselves. Want our help to get 5 clients in 14 days? Join…
