About this podcast
Beyond Social is the social media marketing podcast for people who actually run social. From Vista Social, where social happens.
Every episode is a conversation with someone who's built something real on social: brand accounts people follow, creator and ambassador programs, executives who finally post, AI workflows that save real hours. You get what worked, what flopped, and the numbers behind it.
Whether you manage one brand, 30 agency clients, or a business with locations in six cities, you'll leave with something to try on Monday.
Hosted by Barry Weston with Chris Cunningham.
Most social media platform podcasts are a glorified webinar. Not us.
Episodes
The newest 20 of 63 episodes
- AEO Software Is the Biggest Ripoff on Earth - Jay Schwedelson · 39 minJay Schwedelson says AEO software is the biggest ripoff on earth, and he explains what actually gets you found in AI search instead. Jay (founder of GURU Media Hub and…
- Why Most Companies Fail with AI · 23 minHow do you become an AI native company? Vista Social did it this year without growing the team, doubling budgets, or working longer hours, and shipped 112 major features in eight…
- He Posted 2,200 Times in One Year. Here's What Finally Worked - Bernard Ablola · 29 minBernard Ablola's first 27 videos went nowhere. He had to ask his wife and his mom to like them. Then video 28 took off, and he posted 2,200 times last year. Bernard is the…
- You're Bad at Telling AI What You Need (We Were Too) · 35 minSales reps hate updating the CRM. Vista Social's founders explain how an AI agent with your SOP handles it for them. Vista Social has roughly doubled in size over the past year…
- Why Impressions on LinkedIn Don't Matter: Ryan Quindlen of Zapier on AI, Slop, and LinkedIn · 55 minA post with 60 likes can beat one with 500. Zapier's Ryan Quindlen explains why he stopped reporting impressions and started tracking who engages. Ryan runs social at Zapier with…
- Why Your LinkedIn Company Page Is Failing (And How to Fix It) - with Michelle J. Raymond · 55 minEveryone treats their LinkedIn company page like a box to tick — post, get 200 impressions, wonder why it's dead. Michelle J. Raymond says that's exactly backward. Michelle is…
- 30 Minutes a Month, A Year of LinkedIn Posts - with Maria Marchewka · 41 minLinkedIn is the best place for business leaders to get ahead on social media, but so many are either afraid to start or lack the time to figure out the best strategy. How can…
- 1.4 Million LinkedIn Followers Later - How Daniel Murray Built Marketing Millennials · 36 minEveryone's bracing for AI to take marketing jobs. Daniel Murray thinks the opposite is happening — and he's got a clear line on which marketers are actually at risk. Daniel built…
- Stop Asking AI to Rewrite — Ask It to Interview You · 35 minMark Sirkin, Chief Growth Officer at Walk West, breaks down how marketers should actually use AI agents in 2026: not as a fancy autocomplete, but as a team that forces clearer…
- 600K Followers. B2B Brand. No Ads. Here's How. · 19 min · Episode 53Sarah, Social Media Manager at ManyChat, has grown the brand's Instagram to over 600K followers as a B2B company — and she did it by leading with value instead of product…
- Organic LinkedIn Is Still the Best ROI in B2B. Here's How. · 26 min · Episode 52Organic LinkedIn is still the highest ROI channel in B2B marketing, and Jess Cook, VP of Marketing at Vector, has the numbers to prove it. With roughly $40,000 in total ad spend…
- How ClickUp Went From Unknown Startup to $300M ARR · 21 min · Episode 51ClickUp scaled to $300M ARR in one of the most competitive SaaS categories in the world. In this episode, Reggie and Vitaly sit down with Chris Cunningham, Head of Social at…
- Million-Dollar Founders Explain How to Use Instagram Trial Reels for Free Reach · 15 min · Episode 50Instagram quietly released one of its most powerful growth tools and most creators still aren’t using it. In this episode, Reggie and Vitaly break down Instagram Trial Reels and…
- Why Most People Fail Startup Interviews (Founders Explain) · 44 min · Episode 49Reggie and Vitaly have built Vista Social as a fully remote company and along the way, they’ve learned what actually drives performance, trust, and growth when no one is…
- This Advice Turned a 7-Year-Old Immigrant Into a SAAS Leader · 60 min · Episode 48Reggie grew up in Brazil, moved to the U.S. at age seven with no English, watched his father deliver newspapers and clean offices at night, and learned early that no job is…
- Stop Multitasking: Harsh Truths About Success, College & Business · 43 min · Episode 47Dive into a candid discussion about the rapidly evolving worlds of higher education, business, and technology. This video breaks down: Why colleges are failing to provide real…
- AI Operators: Demystifying Modern Technology, Prompt Engineering, and Global Marketing · 15 min · Episode 46In this insightful episode, explore why everyone is becoming an AI operator and why mastering prompt engineering is the key differentiator in the modern workforce. Learn how to…
- The Harsh Truth About Why Startups Don’t Survive · 25 min · Episode 45Why do most entrepreneurs fail — even when they have talent, passion, and a solid idea? In this episode, we discuss the deeper forces that make or break startups in today’s…
- Why Most Marketers Get Fired: The Deliverables vs Results Problem · 22 min · Episode 44Many businesses struggle with hiring marketers who focus on deliverables instead of measurable results. In this eye-opening conversation, we dive deep into the biggest challenges…
- Will AI Make Human Expertise Obsolete · 23 min · Episode 43In this eye-opening episode, we dive deep into the AI revolution that's reshaping every industry. From medical diagnostics achieving 95% accuracy on first try to self-driving…
