Why Complex Categories Need Smarter Content - with Dean McElwee

This week, Dave speaks with Dean McElwee, ecommerce and digital transformation leader and author of Ecommerce for CEOs. Dean shares what he’s learned working across global brands, complex categories, and digital shelf transformation — including why DIY and home improvement require a very different ecommerce content playbook. In this episode, Dean breaks down the challenges of managing SKU complexity, spec data, mobile legibility, B2B and B2C shopper needs, and content workflows across retaile...