Big Brand Energy
Sophie Wilson from On Track Studio
Why your content isn't getting you clients
Bu podcast hakkında
This podcast is hosted by Sophie, podcast studio owner, producer, and coach. With a background in digital marketing, Sophie's superpower is helping service-based businesses and personal brands carve out their unique point of difference and use it to create value-based, audience-centric content that fosters deep connections.
Sophie is on a mission to empower conscious, purpose-driven creators and entrepreneurs who understand the importance of self-development and aspire to scale their businesses and platforms into recognisable brands or movements. Through insightful discussions, inspiring interviews, and practical strategies, Sophie shares her signature concept of "Big Brand Energy" to help her audience to make maximum impact online.
Listeners can expect a wealth of strategies, tactics, and mindset shifts as Sophie explores topics such as entrepreneurship, creative processes, branding, marketing, audience engagement, and more. The podcast serves as a guide to elevate one's presence and influence in the world, offering practical advice and actionable steps to empower creators on their journey.
If you are a creator looking to make a positive impact and achieve greater recognition, Big Brand Energy is the perfect companion. Join Sophie as she delves into the realms of personal and business growth, inspiring listeners to tap into their true potential and manifest their own Big Brand Energy.
Bölümler
51 bölümden en yeni 20 bölüm
- Why your content isn't getting you clients · 31 dk · Sezon 1 Bölüm 50You’ve been creating content for months, maybe even years. You have the YouTube videos, the podcast episodes, the Instagram posts… and still no inbound client inquiries. This is…
- Let's talk about the 'Intellectual Creator' · 19 dk · Bölüm 49The way we create content is changing… and most people haven’t caught up yet. If you’ve been feeling burnt out, stuck, or like your content just isn’t working anymore; this…
- What’s behind every high converting marketing strategy (this is your missing piece) · 31 dk · Bölüm 48If you’re posting, “being consistent,” following the playbooks and still not getting sales… this isn’t a hustle problem. It’s a mechanics problem. In this episode of Big Brand…
- The Content Exit Explained... · 46 dk · Bölüm 47This episode breaks down why The Content Exit was written, and why the “post every day” advice is quietly destroying coaching businesses. After years inside the marketing…
- Why I am shutting down my podcast studio (and what is coming next) · 23 dk · Bölüm 46I made the decision to shut down my Podcast studio. Not because it wasn’t working, but because I could see where the industry is heading next. In this episode, I’m sharing the…
- "Just be more consistent" is bad marketing advice · 9 dkAre you posting constantly but still not seeing leads or sales? In this episode, Sophie exposes the most damaging advice business owners are being fed today, and the surprising…
- Simplify your marketing ft. Online Business Manager, Amy · 38 dk · Bölüm 44Feeling stuck with your content? Wondering why your posts aren’t landing, even when you’re doing “all the right things”? In this week's episode, Online Business Manager Amy…
- The Death of Authentic Marketing | How burnout is sabotaging your business growth · 31 dk · Bölüm 43Business owners aren’t burning out because they lack ideas, they’re burning out because they’re following broken strategies. The endless chase for hooks, trends, and algorithm…
- Why business owners will be AI's biggest casualty | The formula following trap destroying your brand · 18 dk · Bölüm 42Business owners are becoming the number one casualty of AI, not employees. If you're using ChatGPT to write captions, following viral formulas, or copying other creators' content…
- Is Creating More Content Hurting Your Business? · 23 dk · Bölüm 40What if creating more content is actually the reason your business isn’t growing? In this episode, I unpack why the obsession with short-form content keeps entrepreneurs stuck in…
- How to share value without giving too much away (The What Why How Content Framework) · 20 dk · Bölüm 41One of the biggest fears I hear from clients, whether they are coaches, counsellors, or creatives, is this: “If I give too much away in my free content, why would anyone pay me?”…
- The unspoken tension of building a business around my philosophy · 28 dkLet’s be real.. having a business philosophy can feel like both your biggest anchor and your biggest burden. In this episode, I share the truth about mine: the moments it’s…
- Common trap in content creation: staying safe, surface-level, and scripted · 20 dkIn this episode, Sophie shares what’s really going on behind the scenes. From securing a game-changing new client in the hospitality space, to confronting a dip in studio…
- Building a business that liberates you with Jay Topp · 28 dkIn this conversation with Jay Topp, founder of Real Growth, we explore what it really means to build a coaching business rooted in truth, expression, and transformation as…
- When More Isn’t Better: The Trap of Modern Marketing · 14 dkIn this episode, I open up about how easy it is even as a marketer writing a book against hustle culture to fall into the trap of “more is more.” I talk about my journey with…
- Master the marketing funnel... turn content into profit (a masterclass dress rehearsal) · 38 dkFeeling overwhelmed by all the marketing advice out there—or frustrated by strategies that aren’t delivering ROI? In this powerful masterclass-style episode, Sophie breaks down…
- Scaling a Creative Business, Niche Secrets & Mindset Shifts with Andy Johnston · 49 dkIn this episode of Big Brand Energy, I sit down with Andy Johnston, founder of Expansion Media, one of Australia's leading video marketing agencies for residential builders. Andy…
- The Truth About Building a Fitness Business: Lessons from Issy Satara’s 7-Year Journey · 60 dk · Sezon 2 Bölüm 1In this episode of Big Brand Energy, I sit down with Issy Satara, a performance and strength coach with 7+ years of experience, to dive deep into the realities of building a…
- Marketing Strategy for Professional Services, Agencies & Coaches · 13 dkBuy Dominate Your Industry for $4.99 to transform your service based business here: https://www.ontrackstudio.store/dominate-your-industry Marketing for service based businesses…
- Why Modern Marketing Fails: The Secret to Standing Out in 2025 · 11 dk · Sezon 2 Bölüm 2📖 This episode is taken from Chapter 1 of my book, Dominate Your Industry. If you’re ready to revolutionise your marketing and finally see results, grab your copy for just $4.99…







