O tym podcaście
Join Eric Hubbard and Sara Sampson, leading minds behind Pain-Free Dental Marketing, as they dive into their strategies and explore the latest trends in dentistry. Their conversations provide unique perspectives and real-world examples, offering inspiration and guidance for your own practice.
With a focus on bite-sized, actionable tips, each episode is packed with digestible information that you can implement right away. Whether you're a seasoned dental professional or just starting out, we give you the tools and knowledge to navigate the complex world of dental marketing.
Odcinki
Najnowsze 20 z 171 odcinków
- From Front Desk to TCO: Who Really Wins the Private Patient? · 15 min · Sezon 5 Odcinek 25Michael Bentley has spent 26 years in UK dentistry as a practice management consultant, and his view is simple: the practices that do well are the ones that stopped running…
- Do Dentists Still Need Google Ads? · 19 min · Sezon 5 Odcinek 24Your front desk picks up the phone. It's a vendor asking who handles purchasing. The next call is a patient who's been with you six years and wants to move her hygiene…
- Local Service Ads for Dentists: Are They Still Worth It in 2026? · 26 min · Sezon 5 Odcinek 23Google will put a blue verified badge on your ad, park it above every other result on the page, and only charge you when someone actually reaches out. If you have spent the last…
- How ChatGPT Is Choosing Local Dentists (And What You Can Actually Influence) · 25 min · Sezon 5 Odcinek 22Ask ChatGPT for the best dentist in your town and watch what it does. It hedges. It disclaims. It hands back three or four names that everybody already knows. It behaves less…
- How to Show Up in ChatGPT and AI Search as a Local Dental Practice · 28 min · Sezon 5 Odcinek 21Open ChatGPT, Claude, or Gemini, and ask which dentist near you is worth seeing. If your practice isn't in that short list, it isn't because the machine decided your competitor…
- The Zero-Click Problem: When Google Answers Before Patients Reach Your Website · 22 min · Sezon 5 Odcinek 20Visits to your site have dropped, and yet your new patient numbers are steady or climbing. If that combination has you squinting at a dashboard wondering which part of your…
- Gaps in Your Schedule: A Marketing Problem or a Front Desk Problem? · 18 min · Sezon 5 Odcinek 19When there’s a gap in your schedule, the reflex is almost automatic. You phone isn't ringing enough, so it must be the marketing. Sometimes that's exactly right. And sometimes…
- What Your Front Desk Should Say When a Patient Asks About Insurance · 13 min · Sezon 5 Odcinek 18The phone rings, it's a brand new patient, and about four seconds in. they ask the question that ends more calls than anything else: "Do you take my insurance?" The front desk…
- How Much Is Enough? Financial Planning for Dental Practice Owners · 21 min · Sezon 5 Odcinek 17Thomas Dickson took on his first dental clients in 1998, and some of them are still with him. He runs Wealthwide, a financial planning firm in the UK that works with dentists and…
- Why Your Front Desk Is Losing Patients (and How to Fix It) · 19 min · Sezon 5 Odcinek 16The ad report comes back, and it looks great. Clicks are up, cost-per-lead is down. Then you open next week's schedule, and it has the same gaps it always had. So you decide the…
- Is Google Dying? What AI Search Means for Your Dental Practice. · 23 min · Sezon 5 Odcinek 15One ordinary day, a practice we work with picked up two brand-new patients who both said the same thing when they called: they found the practice through ChatGPT. Not Google. Not…
- Your Best Organic Post Is Already an Ad · 24 min · Sezon 5 Odcinek 14You hit the boost button, a million people saw your post, and your phone rang exactly zero more times. If that feels familiar, it's because boosting is a dopamine hit with no…
- Stop Copying Corporate Dental Practices. Get Great at What They're Bad At. · 20 min · Sezon 5 Odcinek 13Ask a patient why they picked their dentist, and you'll hear the usual answers. Google, the website, was a friend's recommendation. A few days ago, we ran a survey and left a…
- Be a Dentist, Not Influencer: What to Post When You Hate the Camera · 20 min · Sezon 5 Odcinek 12You'll happily put a drill in someone's mouth, but the thought of putting yourself in front of a phone camera makes you want to reschedule the whole day. If that's you, you're in…
- Intentional Private Growth: The Mirror for UK and US Dentistry · 23 min · Sezon 5 Odcinek 11Qualify, go straight into the NHS, see thirty patients a day, and slowly realize dental school taught you how to be a safe dentist, not a competent one. That's the rite of…
- Quick Bites: Why We Hate Your Comfort Menu · 14 min · Sezon 5 Odcinek 10Your chair comes with a weighted blanket and headphones. So why do patients still dread the visit? Comfort menus get sold as the easy way to stand out. Our take: comfort menus…
- How to Stay Relevant in Google & AI Search (Generic Content Isn't the Answer) · 24 min · Sezon 5 Odcinek 9Your website ranks number one. So why is ChatGPT sending patients somewhere else? Six months ago, ranking number one for Invisalign in your city was the whole game. Today a…
- Delegation, Not Abdication: The One Word that Beats Owner Fatigue · 20 min · Sezon 5 Odcinek 8The Year-Ten Slump Nobody Warns Practice Owners About You bought the practice, made it through the honeymoon, brought in the systems, and watched it grow. Then around year ten…
- The Reluctant Private Buyer: Why Interest Isn't Turning Into Patients · 29 min · Sezon 5 Odcinek 7Imagine paying taxes your entire working life toward a national health service, and then being told there's no dentist near you accepting NHS patients. That's not an edge case in…
- The Gap Between the Click and the Chair · 20 min · Sezon 5 Odcinek 6A patient fills out your form at 8 p.m. on a Tuesday. What happens next? The gap between the click and the chair is the one operational problem that kills more marketing ROI than…
