Brand & Banter
af Amanda Shuman
Seneste episode
From 3 Sales to 500: What Actually Changed in Noemie Jouas' Launch…
From 3 Sales to 500: What Actually Changed in Noemie Jouas' Launch…
Om denne podcast
Where bold ideas meet brilliant execution—Brand & Banter is the podcast that dives deep into the genius behind today's biggest branding wins. Hosted by branding and marketing expert Amanda Shuman, Brand & Banter goes beyond the polished pitch decks and news headlines to uncover the heart of the creative process. Think of it as your chance to eavesdrop on the conversations happening behind the branding curtain.
Episoder
De nyeste 20 af 83 episoder
- From 3 Sales to 500: What Actually Changed in Noemie Jouas' Launch Strategy · 42 min. · Sæson 2 Episode 11Imagine spending months creating something you truly believe in, and launch day ends with three sales. That's exactly where Noemie Jouas found herself after spending four months…
- The Question Most Founders Can't Answer (And It's Why You're Not Getting PR) · 46 min. · Sæson 2 Episode 10Founders spend a lot of time chasing visibility. KJ Blattenbauer, founder of Hearsay PR and author of the book Pitchworthy, starts somewhere much more uncomfortable: deciding…
- Comma Club #1: why you should re-message, not rebuild · 13 min.Welcome back to the BONUS episodes of Brand & Banter! We recently launched The Comma Club, which is a free weekly newsletter. Sign up here →…
- How a LinkedIn Post Landed Jessica Berger a $1M Check · 39 min. · Sæson 2 Episode 9How a LinkedIn Post Landed Jessica Berger a $1M Check Posting consistently can feel like shouting into the void. Until one day, the right person is listening. For Jessica Berger…
- Selling Out a Retreat in Minutes: Niching Down to Build Demand · 41 min. · Sæson 2 Episode 8Most founders think growth comes from reaching more people. Amanda Reid built a sold-out retreat by doing the exact opposite. Instead of creating an experience for everyone, she…
- How to Recognize When Tweaking Your Marketing is No Longer Enough · 44 min. · Sæson 2 Episode 7What happens when your marketing stops working, but nothing about your business has actually changed? For Tayler Cusick Hollman, founder of Enji, that moment showed up when…
- The Brand Partnership Myths Keeping You Invisible · 42 min. · Sæson 2 Episode 6Why are some creators landing brand partnerships again and again, while others feel like they are doing everything right and still getting overlooked? For Kahlea Wade, founder of…
- Buying a Business: The Real Acquisition Playbook (Wildcatter Ranch Case Study) · 58 min. · Sæson 2 Episode 5What happens when you buy a business… and on the very first day, you are already paying for problems you did not expect? For Dr. Kalli Doubleday, that moment came almost…
- What Actually Signals 'High-End' to Clients (and What Doesn't) with Cassie LaMere · 50 min. · Sæson 2 Episode 4Why do some brands feel instantly high-end… while others never quite get there? For Cassie LaMere, founder of Cassie LaMere Events, that difference comes down to details most…
- How Authentic Community Leadership Becomes Your Competitive Advantage · 54 min. · Sæson 2 Episode 3What if the real reason people trust your brand has nothing to do with your marketing? For Tori Clark, founder of Spa Luxe, community involvement wasn't a business strategy. It…
- What This Salon Learned After Spending $150,000 on Marketing Last Year · 45 min. · Sæson 2 Episode 2How does a business go from chaotic cash flow to spending six figures on marketing? For Chelle Neff, owner of Urban Betty Salon, it started with eight years of barely surviving…
- Season 2: Why We Pressed Pause (And Why We're Back) · 9 min. · Sæson 2 Episode 1After an abrupt end to Season One, I wasn't sure this podcast would come back. It's been almost a year since our last episode aired, and to be honest, I put off recording this…
- Marketing Brief #10: How I Booked Two Speaking Gigs Without Pitching, Posting, or Paying · 6 min. · Episode 10In this bonus episode, I spill how a single, no-agenda coffee chat landed me two speaking gigs with no funnel, no fancy pitch, just showing up as myself. If you need a reminder…
- How to Get Seen, Shared, and Sold Without a Marketing Budget · 32 min.What do you do when you're launching a product in a saturated category with no budget, no team, and zero brand recognition? You get scrappy—and that's exactly what Michael Franco…
- How Motorcar Parts of America Boosted Their Stock from $2 to $38 Through Strategic Rebranding · 41 min.What does a $2 stock price, a brand crisis, and the auto parts industry have to do with brilliant branding? Everything. In this episode of Brand & Banter, Jamie Schwartzman…
- Marketing Brief #9: Taco Bell's "Keynote" + Creator Car Washes · 5 min.In this week's bite-sized bonus episode, we're breaking down a fast food launch that looked a lot like an Apple event—and racked up tens of millions of views in the process…
- How Casaléna Turned a Dining Room Into a Story-Driven Brand Through Strategic World-Building · 39 min.In this episode, Chloe Makhani of Casaléna dishes out how she transformed a space into an immersive, character-driven experience that guests want to return to again and again. We…
- How Fat Miilk Built a Coffee Brand That's More Than Just a Drink with Lan Ho · 30 min.What does it take to build a brand that people don't just buy into but rep like a lifestyle? Lan Ho, founder of Fat Miilk, joins Brand & Banter to break down exactly how she…
- Marketing Brief #8: The Diet Coke Comeback · 9 min.Today, we're talking about Diet Coke's comeback—how the once-iconic brand is shaking off outdated perceptions, doubling down on marketing dollars, and making waves with a fresh…
- How to Turn One Revenue Stream Into Three and Maximize Your Profit with Ellen Yin · 41 min.In this episode of Brand & Banter, I sit down with Ellen Yin, founder of Cubicle to CEO, to talk about the art of revenue stacking—aka, how to get paid multiple times for the…
