Brand and Butter
de Tara Ladd
Cel mai nou episod
Same Necklace Bigger Price Better Sale
Same Necklace Bigger Price Better Sale
Despre acest podcast
The straight-talking branding podcast for people building brands that people pick before they think.
Brand and Butter breaks down how psychology, strategy and cultural shifts shape the brands people actually choose. Host Tara Ladd (founder of Your One and Only) gets inside the real influence of branding... how behaviour, culture and design change the way people see, think and buy.
Sometimes funny. Always honest. Never dull.
Because understanding behaviour changes everything.
Your One and Only is a behaviour-led branding studio building brands that breathe with culture through psychology, strategy and design.
Episoade
Cele mai noi 20 din 117 episoade
- Same Necklace Bigger Price Better Sale · 39 min · Episodul 116A necklace sat in a shop window and nobody bought it, until a staff member accidentally doubled the price and it sold straight away. That little moment is the perfect shortcut…
- The Perception Gap · 25 min · Episodul 115Your marketing might be “working” and still not working. If sales are softer, enquiries are slower, or long-term clients are quietly dropping off, the issue is often not your…
- The 9 Quiet Reasons Your Brand Stalls · 47 min · Episodul 114If your brand feels stuck, it’s probably not because you need another refresh. It’s probably because you’re repeating patterns that feel safe while the market, the culture, and…
- Five Snap Judgements That Make Or Break A Brand · 36 min · Episodul 113You’re being judged before anyone reads your headline, and the window is brutal... around 0.05 seconds. In this ep, I dig into what that means for modern branding, marketing, and…
- When Did You Last Touch Your Brand? Because Your Buyers Have Moved. · 58 min · Episodul 112When did you last touch your brand? Not the website. The actual thing underneath it. Most people did it once, put it out to the world, and carried on. Meanwhile the market moved…
- Branding Works When You Stop Seeing It As Visuals · 51 min · Episodul 111In this episode, I'm talking about what brand actually is in 2026: behaviour, trust, memory, and the full experience people have with you, not just a logo, colour palette, or…
- If You Only Watch AI, You Will Miss The Market · 31 min · Episodul 110Everyone's watching AI. It's loud, it's disruptive, and it's about half the story. In this episode, I go back to the last time this happened, when a credit crunch and a new…
- Nobody Buys Your Difference If You Can't Name It · 31 min · Episodul 109You're good at what you do. Probably better than the person getting the work. So why aren't you getting it? This week I get real about differentiation. Why your product isn't…
- How Coke Pizza Hut And Gap Are Using Nostalgia · 55 min · Episodul 1083 of the biggest brands in the world made the same move this month. Coke amplified their most iconic assets instead of changing them. Pizza Hut brought back the 1974 roof logo…
- The Brands Going Up Were The Ones Going Down 2 Years Ago · 38 min · Episodul 107Something stopped working, and the confusing part is it didn't happen to everyone at the same time. In this episode I break down what I'm calling 'the staircase effect'... the…
- Brand Narrative Vs Content Pillars · 52 min · Episodul 106Most businesses have confused their brand narrative with their content pillars... and then built their entire presence on the thing that was only ever meant to be temporary. In…
- Rebrand Vs Refresh Vs Repositioning Explained · 16 min · Episodul 105Most people think a rebrand is a new logo. It's not… it's a behaviour shift, and doing it too late won't save you. This week I get into the real difference between a refresh, a…
- You Can’t Market Your Way Out Of Mistrust · 30 min · Episodul 104The market hasn’t just “gotten harder” it’s gotten noisier, more emotional, and far less forgiving of vague positioning. We’re seeing great businesses wobble, and we’re also…
- If Decisions Feel Hard, What’s Missing Underneath? · 30 min · Episodul 103Hard business decisions aren’t always hard because the stakes are high. Sometimes they’re hard because you’re trying to decide without a filter, and every option feels the same…
- What If Playing Safe Is The Risk · 59 min · Episodul 102If your brand looks “right” but something in you recoils, that reaction is data. It usually points to one thing: identity congruence, the match between what you believe on the…
- Visible Yet Unrecognisable: How Brands Build Memory · 32 min · Episodul 101You can hit big numbers and still be invisible where it matters most, and that is in someone’s memory. In this episode, I'm getting blunt about the difference between brand reach…
- What If Your Brand Is Just Your Fear Talking · 46 min · Episodul 100Episode 100 is the one where I stop pretending the path was neat. I’m talking about how I became the person behind the brand and why the version of you that got you here might…
- You're Already Communicating (Just Not What You Think) · 36 minYou've probably fixed the visible stuff. Rewritten the copy. Updated the visuals. Tweaked the content, and it still feels like something's off. In this episode, I dig into the…
- You Don't Have a Marketing Problem. · 34 min · Episodul 98Most businesses think they have a marketing problem. They don't. They have a brand problem, and the reason nobody's fixed it is because nobody's explained what brand actually is…
- When Your Brand Looks Right But Feels Wrong · 26 min · Episodul 97Your brand can look damn good and still feel invisible, and that’s one of the most frustrating places to sit as a business owner. We’re talking about the moment the branding is…
