Brand & New
by INTA
Latest episode
From Brand Issue to Public Policy Crisis: Tackling the Evolving…
From Brand Issue to Public Policy Crisis: Tackling the Evolving…
About this podcast
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
Episodes
The newest 50 of 124 episodes
- From Brand Issue to Public Policy Crisis: Tackling the Evolving Counterfeit Threat · 21 min · Season 8 Episode 9Global supply chains, social commerce, geopolitical tensions, and now artificial intelligence (AI), are transforming the counterfeit landscape. Fake goods are no longer just a…
- Intelligence-Led Enforcement: How the UKIPO Is Rewriting the Playbook on IP Crime · 17 min · Season 8 Episode 8In 2021, more than 3 million counterfeit articles were seized in the United Kingdom, with an estimated retail value around £142 million. By 2023, the volume of counterfeits came…
- AI and Trademarks: Rethinking Likelihood of Confusion · 38 min · Season 8 Episode 7How might artificial intelligence (AI) reshape the way trademark professionals evaluate "likelihood of confusion"? This is one of the most important—and rapidly…
- Stealth Trademark Filings: Strategy, Risk, and Reality · 25 min · Season 8 Episode 6In a world where brand launches can leak in seconds, competitive intelligence is a reality, and social media amplifies everything, many companies are asking a simple question…
- Protecting Your Brand Identity in the Age of AI · 22 min · Season 8 Episode 5Artificial intelligence (AI) is transforming how brands are built, but it's also making them easier to imitate. From voice cloning and deepfakes to synthetic endorsements and…
- World IP Day 2026: Celebrating IP and Sports · 28 min · Season 8 Episode 4The theme for World Intellectual Property Day 2026 is “IP and Sport,” and here on Brand & New we’re joining in the celebrations with a close look at the powerful intersection of…
- Copyright in the Age of AI: The Questions Everyone Is Asking · 27 min · Season 8 Episode 3Copyright law is struggling to keep pace with the way we actually work and the gap between what's assumed to be acceptable and what's legally permitted is wider than most…
- Advancing Women’s Leadership: From Intention to Impact · 32 min · Season 8 Episode 2Last year marked the fifth anniversary of The Women’s LeadershIP Initiative (WLI). This is the Association’s program to move forward the conversation around women’s leadership in…
- The Legal Wake-Up Call of Generative AI · 53 min · Season 8 Episode 1Artificial intelligence (AI) is forcing legal systems worldwide to confront fundamental questions about creativity, ownership, and identity. Can companies train algorithms on…
- Certifying Human Music in the Age of AI · 29 min · Season 7 Episode 11The rise of artificial intelligence (AI) in music has sparked a new kind of identity crisis for artists and the industry alike. When anyone with a laptop can generate a song in…
- When Music Meets IP: A Conversation with Mei-lan Stark and Rick McMurtry · 35 min · Season 7 Episode 12As AI-generated music floods the market, the music industry faces unprecedented questions about creativity, copyright, and compensation. But behind every evolving technology and…
- Why IP Systems Must Earn Trust Again · 28 min · Season 7 Episode 10In today’s episode of Brand & New, we’re diving into a timely and complex question: How can intellectual property (IP) systems earn public trust again? Behind the headlines and…
- The Wild West of Web3 · 38 min · Season 7What happens when counterfeiting, crypto, and trademarks collide? This episode of Brand & New takes you inside the fast-moving world of Web3, where brand protection meets…
- From Heritage to Innovation: How London Sustains Its Global Brand · 39 min · Season 7 Episode 9London has once again been recognized as the world’s leading city brand, topping the Brand Finance Global City Index for the second consecutive year. But what does it mean for a…
- The AI Gender Gap · 33 min · Season 7 Episode 8The numbers tell a stark story: According to a recent study from the United Nations, women are three times more likely than men to lose their jobs to AI automation, 25 percent…
- Pulling Back the Curtain on Brand Valuation (Originally Published August 2024) · 31 min · Season 6 Episode 7Your brand drives consumer behavior, shapes purchasing decisions, and fuels economic growth, but can you prove it with numbers? While companies invest millions in logos…
- Intellectual Property Under “Fire”: Meet Ukraine’s Legal Warriors · 36 min · Season 7 Episode 7In this episode of Brand & New, we’re bringing you the human story behind the headlines. Willard Knox sits down with Mariya Ortynska and Yuliya Prokhoda from the National…
- The Intersection of IP and Global Competitiveness: A Conversation with Former USPTO Commissioner David Gooder · 24 min · Season 7 Episode 6On this episode of Brand & New, INTA Chief Policy Officer Heather Steinmeyer sits down with David Gooder, INTA's newly appointed Senior Advisor and former Commissioner for…
- From Legal and Regulatory Expert to Disruption and Innovation Leader, with Aoife McArdle, Innovation & Disruption Expert (Originally published Oct. 24, 2023) · 35 min · Season 5 Episode 9Innovation is arguably the holy grail for business success. It fuels new and increased market share, profits, and brand value. And, ultimately, it is the pathway to industry…
- The Beat of IP: A Conversation with The Opposition™ Band · 29 min · Season 7 Episode 5The theme for World IP Day 2025 is "IP and Music: Feel the Beat of IP." In celebration, this episode of Brand & New features the founders of The Opposition™, a band comprised…
- Women in IP History: Pioneers and Progress · 35 min · Season 7 Episode 4Today we're kicking off the first of four episodes of our Women Leaders Series, presented in collaboration with INTA’s Women's LeadershIP Initiative. Now in its fifth year, the…
- Inside the Dupe Revolution | Part 2 · 20 min · Season 7 Episode 3In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a…
- Inside the Dupe Revolution | Part 1 · 13 min · Season 7 Episode 2In part one of our special investigation, guest host Alastair Gray, Director of Anticounterfeiting at INTA, explores how dupes evolved from simple product alternatives into a…
- How To Build Trust in AI Featuring Jon Iwata (Originally Published February 26, 2024) · 25 min · Season 6 Episode 2The World Wide Web launched in the public domain on April 30, 1993, a little over 30 years ago. It was a major technological leap forward for humanity. It was a game changer…
- AI and the Legal World: A Revolution Happening in Real Time, with Richard Susskind, Author & Adviser (United Kingdom) -Initially posted on November 21, 2023 · 25 min · Season 5 Episode 10Artificial intelligence (AI) can streamline processes, improve efficiency, and provide valuable insights. Zooming in on its impact on the legal industry, AI has already proven to…
- Rapid Fire Wisdom (Bonus Episode) · 13 min · Season 6We're wrapping up the year with a special episode of Brand & New. Throughout the year, we concluded each episode by posing the same three thought-provoking questions to our…
- Breaking Barriers Boldy | A Conversation with Daniela Pierre-Bravo · 35 min · Season 6 Episode 10In this fourth and final episode in the “Women Leaders Series,” Ayala Deutsch, host of Brand & New and Executive Vice President & Deputy General Counsel at NBA Properties, speaks…
- IP and the Changing Media Landscape · 30 min · Season 6 Episode 9We're diving into a challenge that's been brewing in the world of intellectual property (IP) for quite some time: The public's misunderstanding of IP, particularly trademarks…
- Brands: Past, Present, and Future · 38 min · Season 6 Episode 6This is the third episode in the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. It brings together women leaders in diverse…
- Progress in Europe: Advancing DEI, Leveraging AI, and Protecting Consumers · 25 minThe European Union formed in 1992 with the signing of the Maastricht Treaty in the city located at southern tip of the Netherlands. 12 counties initially joined the EU, and this…
- IP and the SDGs: Building Our Common Future with Innovation and Creativity · 31 min · Season 6 Episode 4Today is World Intellectual Property (IP) Day. Established by the World Intellectual Property Organization— or WIPO—in 2000, World IP Day serves to raise awareness of the…
- Women Leaders Series: Overcoming the Broken Pipeline · 37 min · Season 6 Episode 3This is the second episode of the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. The series celebrates the unique leadership…
- Women Leaders Series: Advancing Athlete Rights · 30 min · Season 6 Episode 1This episode of Brand & New is the first in the “Women Leaders Series,” hosted in collaboration with The Women’s LeadershIP Initiative. INTA launched The Women’s LeadershIP…
- A New Voice, A Continued Journey: Exciting Changes to Brand&New, with Etienne Sanz de Acedo, INTA CEO (USA) · 36 min · Season 5 Episode 11After five years, around 100 episodes and countless great moments as your host, Audrey Dauvet is stepping away from the microphone to embark on a new journey. Brand & New will…
- Tackling Counterfeiting: the Solution of Countercheck, Winner of 2023 INTA Open Innovation Challenge (Scale-Up Category), with Phil Hamilton, Co-founder & CEO · 17 min · Season 5 Episode 9Counterfeiting remains a serious problem, to say the least. According to a recent report of the United States Patent and Trademark Office, global trade in counterfeit goods could…
- Intelligent Search & Management of Trademarks in China: the Solution of Mozlen, Winner of 2023 INTA Open Innovation Challenge (Start-Up Category), with Terry Zhang, CEO & Founder · 18 min · Season 5 Episode 8Artificial intelligence (AI) and digitalization have transformed trademark management. AI technologies automate tasks like trademark searches, monitoring, and enforcement. They…
- Everything You Need to Know about Intellectual Property Insurance (with Jack Flug, Managing Director, Marsh) · 24 min · Season 5 Episode 7The costs of IP litigation have skyrocketed over recent years, with big cases such as Stac Electronic v. Microsoft and Fonar v. General Electric amounting to more than US $120…
- Focus on the U.S. National Cybersecurity Strategy (with James Halpert, General Counsel of the Office of the National Cyber Director, White House, USA) · 28 min · Season 5 Episode 6Established by Congress in 2021, the Office of the National Cyber Director (ONCD) advises the President of the United States on cybersecurity policy and strategy. More…
- Data Management in the Web 3.0 Era (with Greg Tulquois, Partner, DLA Piper) · 30 min · Season 5 Episode 5From headlines on ChatGPT and the like to machine learning powered application offerings, Web 3.0 seems to be all the rage these days. What seemed like technological advances…
- IP Offices Series 3/3 - What Does it Take to Transform IP, with Kathi Vidal, Director of USPTO, USA · 31 min · Season 5 Episode 4Most organizations around the globe have faced a significant number of challenges over the last couple of years. The same can be said for intellectual property (IP) offices. From…
- IP Offices Series 2/3 - What Does it Take to Transform IP, with Marco Aleman (Assistant Director General IP and Innovation Ecosystems Sector at WIPO) & Lisa Jorgenson (WIPO Deputy DG Patents & Tech), Switzerland · 39 min · Season 5 Episode 3When we think about IP systems, we often think of national or regional IP Offices (IPOs) and policies. Yet, IPOs heavily defer to, rely on, and follow the tracks of the World IP…
- IP Offices Series 1/3 - What Does it Take to Transform IP, with Koichi Hamano, Commissioner of Japan Patent Office · 31 min · Season 5 Episode 2Like most organizations, intellectual property offices (IPOs) have faced significant challenges in recent years. From the pandemic to financial market turmoil, through supply…
- IP in Space: From Science Fiction To Science Fact Guests (with Sheja Ehtesham, ALG India Law Offices LLP, India and Clark Lackert, World Trade Centers Association’s Deputy General Counsel, USA) · 30 min · Season 5 Episode 1If there is a concern that is almost never factored in by most intellectual property (IP) practitioners when managing their asset portfolios, it may well be what happens to those…
- IP Reporting – The New Must-Have of a Sound IP Management Strategy (with Zeeger Vink, INTA 2022 President & IP Director at MF Brands Group) · 28 min · Season 4 Episode 22In an economy where intangibles increasingly drive economic growth, reporting to shareholders, lenders, and the market more generally on substantial intellectual property (IP)…
- Iconic CEOs Series: Managing a Brand Portfolio at the Crossroads of Tradition and Modernity (with Alexandre Ricard, Chairman & CEO, Pernod Ricard, France) · 24 min · Season 4 Episode 21A company? It is all about people and brands. The Brand & New Iconic CEO Series features leaders from global iconic companies rooted in Asia, Europe, and the United States, share…
- Tackling One of the Most Critical Threats: Counterfeit Drugs (with Rory Corcoran, Assistant Director, Organized and Emerging Crime Directorate, INTERPOL, repost of November 2021) · 35 min · Season 4 Episode 20Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing…
- Iconic CEOs Series - How Brands Can Be The Change (with Mohit Malhotra, CEO, Dabur India Ltd, India) · 28 min · Season 4 Episode 19A company? It is all about people and brands. The Brand & New Iconic CEO Series features leaders from global iconic companies rooted in Asia, Europe, and the United States, share…
- International Sanctions, Export Compliance, and IP: A New Landmine for Businesses to Navigate (with Ethan Heinz, Counsel, Dentons) · 24 min · Season 4 Episode 18As businesses try to navigate the broader macro-economic problems caused by the Russian aggression – such as rising energy prices, disrupted supply routes, inflation, currency…
- The Virtual Work Order: Generate Higher Performance and Stronger Relationships (with Keith Ferrazzi, Ferrazzi Greenlight, CEO, USA, repost of October 2020) · 22 min · Season 4 Episode 17Our social lives have been turned upside down over the last six months, to say the least. While we have all appreciated first-hand the consequences of the COVID-19 pandemic on…
- Tax Implications Across the Trademark Lifecycle in Europe (with Jeff Marowits, President of Client Services, Keystone Strategy, and Scott Phillips, Managing Director, Epsilon Economics, U.S.A) · 28 min · Season 4 Episode 16Taxes likely don’t spring to mind when discussing IP management and IP law practice generally. Yet, as assets to every organization, IP rights, including trademarks, have…
