Brand New World
by Fast Company
Latest episode
How Chime Built a Social-First Banking Brand
How Chime Built a Social-First Banking Brand
About this podcast
The first season of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now the pod is here to talk about brand culture more broadly. Of course that will involve AI from time to time, but I’ll also be digging into sports, entertainment, music, comedy, and everywhere else brands squeeze their way into pop culture.
People love to say they hate advertising, but everyone loves at least one brand. Brand New World is here to talk about why. That means I’ll be popping up in your feed once every month as part of the Fast Company Podcast Network.
Episodes
The newest 20 of 28 episodes
- How Chime Built a Social-First Banking Brand · 49 minWhen you think of banking, chances are your mind doesn’t immediately scream "amazing brands!" Of course, there are major banks with strong brands, but certainly not in the same…
- Why Pinterest Wants You to Close the App · 58 minThis episode of Brand New World features an interview with Accenture Song creative chair Nick Law as part of Fast Company’s “Creativity at Work” series in collaboration with…
- Why Rocket is ditching the traditional marketing funnel · 50 minThis episode of Brand New World also features an interview with Accenture Song CEO Ndidi Oteh, as part of Fast Company’s “Creativity at Work” series in collaboration with…
- How an Aussie insurance brand won advertising’s biggest trophy · 46 minThe Cannes Lions International Festival of Creativity recently went down in the south of France. It's basically the biggest annual gathering of advertising, marketing…
- The Old Man & The Z: Nike rips the script for its World Cup epic · 55 minThe World Cup is just about to kick off and, of course, Nike was going to go big. Last week, the brand rolled out a chaotic and fun six-minute meta whirlwind through a Hollywood…
- The New Rules of Fandom: How Jomboy Media Is Playing Its Own Game · 28 minWhat started as lipreading breakdowns of baseball’s most chaotic moments became a new kind of sports media business—one built on passion, personality, and pure fun. Jomboy Media…
- Why Adidas is winning the World Cup so far · 54 minWhen Oscar-nominated actor Timothée Chalamet recently dropped Adidas’s new blockbuster World Cup spot, a five-minute epic story, on his Instagram, it sent shockwaves through the…
- How Ford is reengineering its iconic brand without letting go of its heritage · 44 minLate last year, Ford launched its first new global brand strategy in over a decade. "Ready. Set. Ford." hit the U.S. last September and is gradually rolling out in Europe…
- Coca-Cola, America250, and the patriotic sales pitch · 1 h 0 minOn April 6, Coca-Cola reheated its famed 1971 "Hilltop" strategy and launched its yearlong, nationwide campaign to celebrate America’s 250th anniversary with a three-minute video…
- Patience is a Virtue: Why Slow-Burn Brand Strategies Win · 39 minIn a culture obsessed with overnight virality, some brands are winning by moving slower—and smarter. In this panel, you’ll hear from marketing execs from Austin-based favorites…
- Burger King and the Brand Spokesperson Mount Rushmore · 59 minFirst things first—Brand New World is going from one episode per month to two! One episode will be hosted by Jeff Beer with his Fast Company colleague and Gen Z wizard Grace…
- Just Here For The Ads: Super Bowl Special · 1 h 38 minThis month’s episode is all about the big game – but it’s got nothing to do with football. That’s right, it’s the most magical time of year for brands, that rare and brief…
- Inside Chili’s CMO George Felix's winning strategy of margs, apps, and laughs · 1 h 18 minSince George Felix joined Chili’s as chief marketing officer in 2022, the brand’s marketing budget has gone from $32 million in FY 2022 to $137 million in 2025. As a result of…
- Old Man & The Z: Two perspectives on brand work from Waitrose, Pine Sol, Lego, and more · 36 minBrands spend billions on trying to attract and retain audiences—they pay for the data about certain types of people, then pay more to create work for all these different…
- Inside the unprecedented deal between AB InBev and Netflix · 1 h 15 minIn this episode of Brand New World, host Jeff Beer breaks down one of the biggest brand entertainment deals to date: AB InBev’s wide-ranging partnership with Netflix. This…
- Advertising’s reality TV moment goes 'On Brand' with Bozoma Saint-John · 1 h 4 minThis month’s episode of Brand New World was largely created during Fast Company’s Innovation Festival, which was held in New York City in mid-September. So, we’re bringing you…
- Why the next great sports movie might be created by a brand · 1 h 4 minYou know Dick’s Sporting Goods as one of America’s largest and most successful sports retailers. It has used that status to help create an impressive catalog of five…
- Inside the world’s first-ever human verification brand · 1 h 17 minTools for Humanity CMO John Patroulis talks about the brand strategy behind World, The Orb, and being human in the AI age.
- How Expensify landed brand pole position in Brad Pitt’s blockbuster F1 · 1 h 7 minHere are some deets fresh off the Croisette from the Cannes Lions International Festival of Creativity—basically the ad industry’s Oscars but also the global epicenter of brand…
- 2024 was Apple's year for advertising—or was it? · 1 h 9 minThe first iteration of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now we’re back to talk about brand culture more broadly. Of…
