Build Affiliate & Incentive Programs with Gravity Forms

Matt sits down with returning guest Alex Standiford to talk about a big milestone for Siren Affiliates: it now supports Gravity Forms.

If you’ve ever written off “affiliate plugins” as just referral links and payout percentages, this conversation will reshape how you think about partnership programs in WordPress. Alex explains why Siren is really an incentive program builder, not just “get a link, earn 10%.” The episode gets into practical, real-world use cases like lead-based programs for agencies, revenue share models tied to performance over time, and even vendor payouts routed through…