Brilliant Commerce
by Chord Commerce
Latest episode
How chasing virality nearly stalled a period care brand
How chasing virality nearly stalled a period care brand
About this podcast
Unfiltered conversations with operators behind iconic commerce brands, hosted by Chord Commerce CEO Bryan Mahoney, about what actually makes their tech, teams, and customer relationships work.
Episodes
The newest 20 of 36 episodes
- How chasing virality nearly stalled a period care brand · 40 minNick Jain (Co-Founder @ August) watched a music festival video rack up a few million views and bring in a couple hundred customers who never purchased again. By mid to late 2024…
- Your best-selling product might be losing money · 37 minAfter being laid off alongside 50% of the company at Ripple Foods, Chelsie Arvizu (eCommerce & Retail Growth Consultant) moved from brand side to agency side. As a client she…
- Why community and education became Evvy's entire growth engine · 24 minWomen weren't required in US clinical research until 1993. Priyanka Jain built a company to close that gap. Evvy now holds the world's largest real world data set on the vaginal…
- Saying no to business: The hard call behind Centra's fashion-only focus · 41 minWhat happens when an agency spins its internal tooling into a software company built for one vertical only? Jenna Holcombe tells Bryan how a hard call to focus exclusively on…
- Why the AI moment of discovery is retail's next Google ZMOT · 34 minWhat if the biggest AI opportunity for retailers is knowing where not to automate? Chris Parsons, VP of Partner Growth and Marketing at Hale, spent 25 years inside retail at…
- How ad platforms shifted from buying audiences to buying outcomes · 45 minMeta's algorithm started rewarding new creative volume, and the industry treated it as a race to publish more. Vincent Bourzeix, Founder and CEO of Superbolt, saw the problem…
- Why over-personalizing your site dilutes your brand story · 38 minWith nearly two decades in e-commerce and stints at Victoria's Secret, Bed Bath & Beyond, The Children's Place, and Foot Locker, Laurie Falletta brought something most e-commerce…
- Why unit economics decide how fast Bloom & Wild can expand into new gifts · 41 minCharlotte Langley built Bloom & Wild's retention engine by paying close attention to complaints too small to register as data, like customers who wanted out of Mother's Day…
- From 1% to 11% brand awareness: how WeCook built a brand worth caring about · 40 minWhat does it actually take to build a brand that earns permission to expand into retail, land cultural partnerships, and grow aided awareness from 1% to 11%? Matthew Morein…
- How Summersalt built a swimwear brand from 10,000 body scans · 38 minSummersalt launched from a data set most brands would never attempt to build. The team scanned 10,000 women, made a swimsuit for each, and collected detailed feedback on fit…
- Category creation is hard: building Hairstory into retail from zero · 43 minDina Rosenbloom didn't join Hairstory to maintain a brand. She joined to rebuild one and get it to retail. As CEO of a 10-year-old company built on a product that asks customers…
- Why Brian Berger wishes he'd gone wholesale from day one · 42 minBrian Berger came into consumer from a consumer internet background, and that combination is exactly why Mack Weldon was built the way it was: a brand with a direct customer…
- The brand value equation: why your pricing problem is actually a value problem · 30 minWhat separates brand builders who last from those who chase performance forever? Doug Zarkin has spent three decades answering that question across franchise, retail, and direct…
- The Secret Behind True Botanicals' 50% Retention Rate · 38 minNearly 50% retention in a category where most brands are lucky to hit half that. That number, which Mila Mendez doesn't deny is in the ballpark, is the clearest signal that True…
- Why Marine Layer Thinks Agentic Commerce Is Just the New SEO · 32 minMichael Natenshon built Marine Layer starting from a single T-shirt he could not replace, spent a year and a half developing custom fabric from scratch, and then opened a pop-up…
- Why Dude Wipes drives its own website traffic to Walmart and Amazon · 33 minMost brands treat their website as the transaction. Dude Wipes treats it as the handoff, routing visitors directly to Walmart, Target, Amazon, and club rather than pushing a…
- How Draper James increased margin by cutting promo days while maintaining conversion · 37 minDraper James cut promotional days significantly last year and saw margin expansion plus AOV increases. VP of E-commerce and Brand Marketing Piper Parsley walked CEO Jeannie Yoo…
- How shared context eliminates 17-minute explanations: The four-word brief · 37 minJohnny Russo built digital commerce operations across Canadian retail for nearly 20 years, including running digital at Marks (a $1.3 billion, 300+ store operation under Canadian…
- JP Beeghly & Josh Maynard on AI quality: Train agents like junior employees, not magic tools · 52 minWhen JP Beeghly, Senior Manager of Martech at Sonos, asks Chord's Commerce Copilot more questions than anyone else in their customer base, it's not because he's looking for basic…
- Making customers feel understood without saying you understand them · 37 minLance Dobson spent 15 years across agency, Adobe Ad Cloud for search, and commerce brands before landing at Shed, a telehealth weight loss company. His path revealed something…
