Build That Business
by Lindsay van Harssel
Latest episode
145: I Love Money (and I think you should too)
145: I Love Money (and I think you should too)
About this podcast
What if the most important investment you ever made in your business had nothing to do with your business?
Build That Business is the podcast for the entrepreneur who is done playing small... in their business and in their life. Hosted by Lindsay van Harssel, sales coach, Buffalo mom, and living proof that you can build something extraordinary in the middle of a beautifully chaotic life.
Every week we talk sales, strategy, and data... all of it. But we also talk about the human behind the business. The mindset, the nervous system, the version of you that has to grow alongside the strategies or none of it works.
Because here's what Lindsay knows for sure: you are not just building a business. You are becoming someone who can hold it.
Less than 2% of women-owned businesses ever hit a million dollars. We're changing that. The business you want already exists. The life you want already exists. The question is whether the version of you running it right now is ready for it.
She is. Let's build.
Connect with Lindsay: Instagram: @LindsayvanHarssel
Episodes
The newest 20 of 145 episodes
- 145: I Love Money (and I think you should too) · 19 min145: I Love Money (and I think you should too) The money advice most of us grew up with was built for employees. Budget everything, cut back, save more. And in that context? It…
- 144: The Clue Stack: The Word Was Yes. Everything Else Was No. · 22 min144: The Clue Stack: The Word Was Yes. Everything Else Was No. You just wrapped a sales call. It went amazing. They laughed. They nodded. They looked you dead in the eye and…
- 143: Break the Ice Before It Freezes: The Gordon Principle · 19 min143: Break the Ice Before It Freezes: The Gordon Principle It's April in Buffalo. My car is coated in frost. I'm standing at the window being dramatic about it when my brain…
- 142: The Soft CTA is Killing Your Sales · 19 min142: The Soft CTA is Killing Your Sales You're at Costco. The lady with the friendly smile holds out a tiny paper cup with a single wonton on a toothpick. You take the bite. It's…
- 141: Why We Quit Before the Yes · 21 min141: Why We Quit Before the Yes Links mentioned in the episode: Join our free live sales instincts masterclass: The Easiest Yes at www.Easiestyes.com Something happened in a live…
- 140: When Hustling Harder Actually Becomes Hustling Backwards: The Turning Point · 17 min140: When Hustling Harder Actually Becomes Hustling Backwards: The Turning Point I've been doing the thing that works. The data is clear. And yet every part of me kept saying it…
- 139: Let The Chips Fall. Gather The Data. Ask The Question. · 25 min139: Let The Chips Fall. Gather The Data. Ask The Question. We spend so much time asking everyone else what they think...our friends, our family, other business owners, the…
- 138: "Always Be Closing" Is Gross. Here's What to Do Instead... · 17 min138: "Always Be Closing" Is Gross. Here's What to Do Instead... "Always Be Closing." It's been celebrated as the golden rule of sales for thirty years. Turns out it was written…
- 137: The Co-Signer Problem: Why Your Dream Was Never Theirs to Approve · 20 min137: The Co-Signer Problem: Why Your Dream Was Never Theirs to Approve There's a conversation I keeps coming back to. One of my clients who was done explaining. Done justifying…
- 136: What Separates the Top 2% in an AI World: The Human Advantage · 22 min136: What Separates the Top 2% in an AI World: The Human Advantage If AI can write your emails, build your funnels, and generate your content.. what's left? That's the question…
- 135: The Silence Was the Story: How I've Been Rebuilding · 22 minEpisode 135: The Silence Was the Story: How I've Been Rebuilding If you've been waiting for a new episode — it's here. And this one is different. After a few months of quiet on…
- 134: Sales Convos Pt. 3 - Pushy, Sleazy Sales: From The Gorgeous Effect · 21 min134: Sales Convos Pt. 3 - Pushy, Sleazy Sales: From The Gorgeous Effect This episode is an excerpt from my conversation with Julie Chenell and Cathy Olson on The Gorgeous Effect…
- 133: Sales Convos Pt. 2 - The Sales Script Myth: From The Gorgeous Effect · 14 min133: Sales Convos Pt. 2 - The Sales Script Myth: From The Gorgeous Effect This episode is an excerpt from my recent conversation on The Gorgeous Effect Podcast with Julie Chenell…
- 132: Sales Convos Pt. 1 - Leads vs. Sales: From The Gorgeous Effect · 17 minFeaturing Julie Chenell, Cathy Olson & special guest Lindsay J. Williams I’m kicking off a special three-part series from my guest appearance on The Gorgeous Effect Podcast with…
- 131: What 11 Years of Entrepreneurship Taught Me About Living · 28 minEpisode 131: What 11 Years of Entrepreneurship Taught Me About Living This week marks 11 years since I launched into entrepreneurship, and this episode is unlike anything I’ve…
- 130: Your Standards Shape Your Life, Not Your Goals · 22 min130: Your Standards Shape Your Life, Not Your Goals This one’s a little different, and it’s personal. Over the last six months, I’ve walked through one of the hardest seasons of…
- 129: Hustle? Rest? Or Risk? Here’s How You Know… · 27 minEpisode 129: Hustle? Rest? Or Risk? Here’s How You Know… I had one of those pull-the-car-over-and-voice-note-myself moments this week, the kind that hits you right in the middle…
- 128: High-Leverage Sales Activities: The Shortcut to Doubling Your Business · 16 minEpisode 128: High-Leverage Sales Activities: The Shortcut to Doubling Your Business Ever feel like you’re working nonstop in your business but still not seeing the growth you…
- 127: Scarcity Sells: How to Create Urgency Without Feeling Pushy · 23 min6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 6: Scarcity Sells: How to Create Urgency Without Feeling…
- 126: How to Attract Your Ideal Clients (Not Just Freebie Seekers) at Wedding Shows · 25 min6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 5: How to Attract Your Ideal Clients (Not Just Freebie…
