Building With Buyers
by Anna Furmanov
Latest episode
280 - Lessons From The Death To Marketing Conference
280 - Lessons From The Death To Marketing Conference
About this podcast
Building With Buyers is a show for marketing leaders on how to grow companies without losing sight of the buyer. Too many teams end up stuck in the office, staring at whiteboards and spreadsheets, chasing revenue while the buyer experience becomes an afterthought. This show is about proving you can have both: real growth and a buyer experience that surprises and delights. Hosted by Anna Furmanov.
Visit furmanovmarketing.com to learn more about the host.
Episodes
The newest 20 of 282 episodes
- 280 - Lessons From The Death To Marketing Conference · 12 min · Season 6 Episode 280I went to the Death To Marketing conference last week which left a lasting impression on me and many others. If you’re a marketer or founder trying to be unique in the market…
- 279 - Are We Doing Product Launches All Wrong? with Yi Lin Pei · 50 min · Season 6 Episode 279Yi Lin Pei is 3x PMM leader turned coach, advisor, and founder of Courageous Careers where she’s helped 400+ product marketers navigate their career. We discuss: Product ships…
- Building With Buyers Trailer · 1 minBuilding With Buyers is a show for marketing leaders on how to grow companies without losing sight of the buyer. Too many teams end up stuck in the office, staring at whiteboards…
- 278 - The Rise of the SuperPMM · 9 min · Season 6 Episode 278The PMM role is under real pressure right now. VPs of Marketing and CMOs are being asked to do more with less: fewer headcount approvals, leaner teams, tighter budgets. And PMM…
- 277 - Marketing Leaders Intense Needs Right Now & Where To Go From Here · 20 min · Season 6 Episode 277Finally doing a solo episode! 'Bout time. I talked to 18 CMOs / Mktg VPs for 9 hours about what is super intense for them right now and then I analyzed what I heard and packaged…
- 276 - Rob Snyder Changed My Mind On How To Sell · 45 min · Season 6 Episode 276Rob Snyder is founder and advisor to b2b startups, Fellow at Harvard Innovation Labs, and Operating Partner at Grix VC. He wrote a book called The Power of PULL which I recommend…
- 275 - AI Made Writing Cheap, Listening Just Got More Valuable (Maitri Sheth, Hubspot) · 55 min · Season 6 Episode 275Maitri Sheth is Senior PMM at Hubspot, previously PMM at Gong. We discuss: From B2C to B2B marketing, me too! How has b2c shaped your approach to b2b product marketing…
- 274 - Your AI's Outputs Are Only As Good As Its Brain (GTM News Desk) · 59 min · Season 6 Episode 274Natalie Marcotullio & Mark Kilens invited me on their podcast GTM News Desk. We discuss: How do you build messaging that actually sticks across every team that touches it? How do…
- 273 - What (Almost) Everyone Gets Wrong About Insights · 14 min · Season 6 Episode 273Hi, we need to talk. This is important. One of the worst things that AI is doing to PMMs right now: making pattern recognition look like insight. I've been surprised how many…
- 272 - Should AI Help You Write? with Eric Holland (Mojo PMM) · 32 min · Season 6 Episode 272Eric Holland is a recovering product marketer who quit his job to focus on custom messaging assistants + interactive demos. Founder @Mojo PMM: Burn your boring messaging doc…
- 271 - BONUS: What Would Make AI More Trustworthy? · 7 min · Season 6 Episode 271In the last episode (270), Caitlin Sullivan (AI + Customer Research expert) asked me "what would have to change for you to feel that AI is trustworthy?" It's a really good…
- 270 - How AI Is Transforming Customer Research (Caitlin Sullivan) · 57 min · Season 6 Episode 270Caitlin Sullivan is an expert in AI for Customer Research. She trains growth-ready product & design teams to know their customers faster. Clients include YouTube, Spotify, Ramp…
- 269 - Season 5 Wrap Up! · 2 min · Season 5 Episode 269Thanks for being here, for listening, for collaborating, thanks for sharing episodes with others, for sharing stuff with me - when people DM me on LI with their fave episodes…
- 268 - BONUS Marketing: What Worked 2025 + Big Bets 2026 · 1 h 2 min · Season 5 Episode 268To wrap the year, my client Navattic invited nine of their marketing advisors (including me!) for an open panel on what’s working and what’s worn out from 2025, and where we're…
- 267 - Creating Customers for Life: Reimagining Customer Marketing (Kevin Lau, Freshworks) · 53 min · Season 5 Episode 267Everyone's been telling me "you gotta talk to Kevin!" Kevin Lau is VP Global Customer Marketing at Freshworks. Freshworks provides AI-assisted IT and customer service software to…
- 266 - How To Turn Customer Marketing Into Your Strategic Advantage (Melanie Paddock, Gainsight) · 45 min · Season 5 Episode 266Melanie Paddock is Sr. Manager, Customer Marketing & Advocacy at Gainsight. Gainsight is the world’s leading Customer Success platform. 1,100 ppl, $156M+ total funding, Series E…
- 265 - Dear B2B CMOs: Customer Love Is The Strategy (Shannon Howard, Intellum) · 56 min · Season 5 Episode 265Shannon Howard is Senior Director of Customer & Content Marketing at Intellum. Intellum is AI transformation for enterprise learning. $25M in funding, 139 people. Here’s what we…
- 264 - What My Clients Taught Me This Year · 5 min · Season 5 Episode 264If you're in the US, Happy Thanksgiving. When I look back at 2025, one thing is very clear: my clients taught me more than any book, course, or conference ever could. Here are…
- 263 - The Customer Hero Mindset Shift (Aditya Vempaty, MoEngage) · 48 min · Season 5 Episode 263Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl. Here’s what we cover…
- 262 - What Happened When We Brought Our Customer Into Our Strategy Meeting (Jess Cook, Vector) · 53 min · Season 5 Episode 262Jess Cook is Head of Marketing at Vector. Vector is the only way to build ad audiences by name. Contact-based ads platform so your ads reach the right people (those that want to…
