Built to Outlast
by Jory Caulkins
Brandon Coleman – Immerse, contribute, uplift
About this podcast
Built to Outlast explores the journeys and companies of business builders, with a focus on traditional small to mid-sized business niches in America and the strategies which allow those businesses and builders to endure and flourish. We progress from a surface level of understanding to a deeper level in order to provide knowledge, insight, and learnings that are shared amongst our community. Our episodes focus on personal motivations, journeys, and growth, as well as key drivers of the business model(s), value chain positioning, moat and sources of enduring returns on capital.
Our goal is to build content, tools and a community that supports and empowers what we believe is the backbone of America: business builders and doers, on their journey.
Episodes
- Brandon Coleman – Immerse, contribute, uplift · 1 h 20 minBrandon is the CEO of Cotton Patch Cafe, a Texas-based American restaurant chain. We discuss how growing up in the dual worlds of creative marketing thinking and restaurants…
- Jonathan Chan - I'm Lovin' (Gr)it · 1 h 4 minJonathan is the Founder of Arch Fellow LLC and the youngest first-generation Asian American owner / operator of McDonald’s in the US. We discuss how growing up in a household…
- Matt Hale – Good Plans and Good Partnerships · 1 h 5 minMatt is the Co-Founder and President of Apex Dental Partners, a dental support organization he and his partner David built from 0 to 45+ locations. We discuss how growing up in a…
- John Marsh – Beauty in broken things · 58 minJohn is the co-founder of The Marsh Collective, which stewards over $1.5B of real estate in 12 small American towns. John shares the ups and downs of his journey as an…
- Sumit Rai – From Ninja Stars to Cancer Cures · 1 h 0 minSumit is the Founder and CEO of Cancer Check Labs, a biotechnology company using patented filtration technology to revolutionize cancer screening and outcomes. After 14 years of…
- Matt Wheeler – Doing loops and helping recruits · 59 minMatt is a co-founder of SportRecruits, a technology platform focused on empowering student-athletes to pursue their dreams. Matt shares his journey from lemonade stand organizer…
- Carl Ferenbach – From parachutes to private equity, the beautiful seasons of life · 60 minCarl is a co-founder of the well-known private equity firm Berkshire Partners, which currently has over $16B in assets under management. Additionally, Carl is a co-founder of the…
- Tom Lehman – From paper routes to HVAC parts, oh, the places you’ll go! · 1 h 7 minTom is the CEO of Surplus City, a leading supplier of HVAC equipment and replacement parts at great prices. Tom shares his journey growing up with young parents in a hardworking…
- Matt Dalio – Endless exploration and the dominoes of life · 1 h 5 min · Episode 11Matt is the Founder of Endless, a technology business focused on using technology to build a more empowered generation of children throughout the world. Matt shares his journey…
- Mada Seghete – From Communism to Capitalism, There Must Be a Way · 56 minMada is the co-founder of Branch, a leading deep-linking and mobile attribution company most recently valued at $4B in their Series F financing. Mada shares her journey from…
- Dan O’Reilly – Just Say Yes, With The Real Danny Noonan · 1 h 2 min · Episode 10Dan is the Founder and President of DPO & Co, a consulting and investing firm focused on small to mid-sized private companies in the US. Dan shares his journey from a large…
- Matt Slaine – The Magic of Being “In the Arena” · 1 h 12 min · Episode 9Matt is the CEO of OT Growth Partners, a franchisee of over 60 Orange Theory locations throughout the US. Prior to this he was the CEO of Quality Restaurant Group which he grew…
- Wyatt Smith – The value of work, from farm to C-suite · 55 min · Episode 8Wyatt is the founder and CEO of UpSmith, a technology company on a mission to combat America’s skilled worker crisis. Wyatt grew up on a farm in Alabama, where he learned to…
- Irina Novoselsky – A toast to America · 1 h 4 min · Episode 7Irina is the former CEO of CareerBuilder, a leading global, end-to-end human capital solutions company. Irina’s family came to this country as refugees from Ukraine with $270 in…
- David Rosenthal – Playing Ball with the Podfather · 1 h 3 min · Episode 6David is the co-founder and co-host of the popular podcast Acquired. We discuss growing up as an only child with entrepreneurial parents, and how this influenced his transition…
- Jay Powers – Lettering in Faith, Family and Business · 45 min · Episode 5Jay is the cofounder and recent CEO of AllRec Awards, a leading wholesale manufacturer of letterman jackets and patches largely to high schools in the Southeastern US. Jay’s…
- Gabriel Arguello and Nelly Ortega – ABB: Always be building · 46 min · Episode 4Gabriel and Nelly are cofounders of Rent-2-Own Trailers, one of the leading manufacturers of customized food trailers in the US. Gabriel and Nelly share their entrepreneurial…
- Craig Kessler – Building Culture that Outlasts · 45 min · Episode 3Craig is the CEO of Buff City Soap and the former COO of TopGolf. Through his experiences both personally and professionally, we explore what inspirational leadership looks like…
- Luke Milton – Welcome aboard the mateship · 1 h 13 min · Episode 2Luke is the founder and CEO of Training Mate, a line of gyms in the US and Australia with a unique approach to fitness and the experience they provide their customers. Luke is…
- Karen Noseff Aldridge – Rebels Make Lemonade · 1 h 5 min · Episode 1Karen is the founder and CEO of Rebel Athletic, a force in the apparel and competitive cheerleading universe which has become well known through the popular Netflix series Cheer…







