Business Built Right
The Capability Standing Between You and Your Next Customer
O tomto podcastu
Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive.
In each episode, we explore the critical pillars of successful business: crafting winning strategies that actually work, building brands that resonate and endure, fostering organizational cultures that attract top talent, and developing leadership skills that inspire teams to achieve extraordinary results.
Ready to build something that lasts? Let's get started.
Epizody
Nejnovějších 20 z 124 epizod
- The Capability Standing Between You and Your Next Customer · 19 min · Řada 1 Epizoda 124Some companies lose larger contracts not because their service is weak, but because customers need something they can’t provide. Using NIIT’s acquisition of Bluewater Learning…
- Everyone Met Their Targets. So Why Is the Company Losing Ground? · 24 min · Řada 1 Epizoda 123Every manager met their targets, but the company grew weaker. In this episode, a CEO asks whether his team failed his strategy, or faithfully followed the one his budgets and…
- Navigating Advertising Budgets Through Inflation · 20 min · Řada 1 Epizoda 122Input costs are climbing, and advertising looks like the easiest budget to trim. But cut too fast and you lose the demand that pays for your fixed costs; spend too freely and you…
- Quick Commerce Growth Strategies · 22 min · Řada 1 Epizoda 121Blinkit is racing to 3,500 stores while Instamart digs deeper into the stores it already has. We look at what the numbers say about the cost of the next customer, whether being a…
- The Business Growth That Was Borrowed from Tomorrow · 24 min · Řada 1 Epizoda 120When sales surge, it’s tempting to hire, build and expand as if the growth will last. But what if that growth was only borrowed from the future? This episode looks at how…
- The Vintage Strategy: Measuring Business Quality Through Cohorts · 14 min · Řada 1 Epizoda 119Your customer count is up 20 percent and the board is thrilled. But what if the number is hiding a business that's getting worse? A look at vintage tracking, the cohort method…
- Would You Still Want Your Free Users If They Never Paid? · 19 min · Řada 1 Epizoda 119Every founder's pitching freemium right now — but Dropbox and Spotify are both "freemium," and only one of them can actually afford it. This episode breaks down five conditions…
- Growth Follows the Customer, Not the Company · 24 min · Řada 1 Epizoda 117A strategy lesson from Wix on why the best growth adjacencies often emerge by following the customer’s next problem—not the company’s existing capabilities.
- Employer Brand vs. Employer Reputation · 23 min · Řada 1 Epizoda 116Why the careers page nobody trusts matters less than the reputation nobody controls — a HubSpot case study on employer brand vs. employer reputation, and why the gap between them…
- The Sandpaper Test: Is Your Culture Improving the Work, or Just Numbing It? · 21 min · Řada 1 Epizoda 115Most workplace perks don't fix bad jobs — they just make them easier to tolerate. A short, sharp look at the difference between culture initiatives that improve the work and ones…
- The Strategic Paradox of Self-Disruption in Business · 24 min · Řada 1 Epizoda 114This episode unpacks why leaders keep getting self-disruption wrong — treating it as a test of courage when it's actually a test of readiness. It walks through the core paradox.
- The Proxy Paradox: Aligning Pricing with Customer Success · 10 min · Řada 1 Epizoda 113A metric that once measured what customers wanted can quietly stop meaning anything — this episode unpacks the one question that reveals whether your pricing model is still…
- The Flawless Execution Test · 22 min · Řada 1 Epizoda 112Why doing the wrong thing brilliantly is more dangerous than doing it badly — and the one-line test that catches it before it's expensive.
- The Cage of Identity: Why Successful Strategies Calcify · 12 min · Řada 1 Epizoda 111Every strategy starts as a bet — testable, revisable, disposable. Then, if it works long enough, something quiet happens: it stops being a bet and becomes who the company is…
- The Front Door Problem in Your Business · 19 min · Řada 1 Epizoda 110Your customers haven't changed. The door they walk through to find you has. From Google to AI, from the showroom to the smartphone, from the counter to the delivery app — this…
- How Growth Dilutes Brand Authenticity · 23 min · Řada 1 Epizoda 109What happens to a brand's soul when it has to scale? This episode breaks down why standardization — the very thing that saves growing companies — is also what quietly kills their…
- Never Confuse Your Product With Your Business · 21 min · Řada 1 Epizoda 108Tupperware, Kodak, Blockbuster — all died defending a product instead of solving a problem. Netflix and Apple did the opposite. A short lesson on why your business is never the…
- The Most Dangerous Brand Promise Is the One Customers Believe · 21 min · Řada 1 Epizoda 107Chipotle built one of the most trusted brand promises in modern business — then nearly broke it. This episode unpacks why the promises customers believe most are the ones that…
- The Twin Innovations of Category-Defining Products · 20 min · Řada 1 Epizoda 106Earl Tupper invented Tupperware. He couldn't sell it. Brownie Wise could — and did, building one of the first great direct-selling empires from a living room in Miami. He fired…
- The Pincer Attack: Business Survival Strategies for the Vulnerable Middle · 24 min · Řada 1 Epizoda 105Sears didn't lose to a competitor — it lost to a shape. This episode unpacks the "pincer attack": what happens when a business gets squeezed by cheaper commodity players from…







