Business By Design
de Stuart Wemyss & Mena Abraham
Ep 203: Business scaling frameworks: Consistency beats heroics
Despre acest podcast
Business by Design is the podcast for owners who want to start, scale or exit a business. Each week, Stuart Wemyss and Mena Abraham unpack the four things every business must get right: value, engine, reach and team. Using the VERT flywheel, they show how these fit together to build a business that runs without you, and how the choices you make inside the business flow through to your personal wealth, lifestyle and exit options. Every episode is short and to the point, with no fluff and no sales pitches. Go to https://www.vertflywheel.com
Episoade
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- Ep 203: Business scaling frameworks: Consistency beats heroics · 30 min · Episodul 91Send us Fan Mail Most businesses don’t break as they scale because of volume. They break because quality depends on a few heroic people. Mena and I share business scaling…
- Ep 202: Systems and processes for growth: Map before you fix · 26 min · Episodul 90Send us Fan Mail Most businesses lose time, margin and customers at the handovers nobody owns. Mena and I map the full customer journey, the backbone of systems and processes for…
- Ep 201: Business systems and processes: Why talent won't scale · 24 min · Episodul 89Send us Fan Mail If your business still runs through you, that is an engine problem, not a people problem. Mena and I break down what systems and processes for business growth…
- Ep 200: Referral engine framework: Buy attention, earn advocacy · 23 min · Episodul 88Send us Fan Mail Your happiest clients are often your best source of new business, yet most owners leave referrals to chance. Mena and I walk through a referral engine framework…
- Ep 199: Why are your best customers quietly leaving? · 23 min · Episodul 87Send us Fan Mail Here's the uncomfortable truth: by the time a customer tells you they're leaving, you're usually too late to do anything about it. The decision was made months…
- Ep 198: Trust is the real thing your customer Is buying · 25 min · Episodul 86Send us Fan Mail Every time someone buys from you, they're taking a risk: will you do what you promised? Trust is what gives them the confidence to proceed, and without it, a…
- Ep 197: Pricing is a system, not a sticker · 25 min · Episodul 85Send us Fan Mail Two businesses can charge the same price today and be on opposite margin trajectories five years from now, purely because of the architecture sitting underneath…
- Ep 196: Pricing strategy: are you a price maker or a price taker? · 21 min · Episodul 84Send us Fan Mail Price is the most powerful profit lever most business owners never think about. In this episode, Mena and I break down the pricing strategy question that matters…
- Ep 195: People don't buy features, they buy a better life · 27 min · Episodul 83Send us Fan Mail Most owners sell backwards. You built the thing, so you know every feature and inclusion, and that's exactly what comes out of your mouth when you sell it, while…
- Ep 194: How to reverse-engineer your customer’s ‘Yes’ · 28 min · Episodul 82Send us Fan Mail Before you can test whether people will pay, you need to know whose "yes" you're actually chasing, and most owners get this wrong in a very specific way. In this…
- Ep 193: Stop scaling until someone actually pays you what you want/need · 23 min · Episodul 81Send us Fan Mail Founders love to scale, but scaling before anyone has paid a real price for a real outcome simply converts a slow failure into a fast, expensive one. In this…
- Ep 192: Can you describe your business model in four sentences? · 22 min · Episodul 80Send us Fan Mail Here's the challenge Stuart opens with: describe your business in four honest sentences, one each for why customers pay, how you deliver profitably, how the…
- Ep 191: Why your business has four problems, not forty · 26 min · Episodul 79Send us Fan Mail The three "killers" thin margins, poor reach, and weak demand- tell you what's failing, but not what to build. In this episode, Stuart and Mena introduce VERT…
- Ep 190: Thin margins and empty pipelines are design problems · 22 min · Episodul 78Send us Fan Mail A thin margin and an empty pipeline both feel like effort problems, so owners respond with more hours. It rarely works. In this episode, Stuart and Mena reframe…
- Ep 189 : Does anyone actually want what you sell? · 13 min · Episodul 77Send us Fan Mail Before you fix your product, your marketing, or your team, Stuart and Mena argue you have to pressure-test something more fundamental: demand. Get it wrong, and…
- Ep 188: Most failing businesses are failing at one thing, not twenty · 17 min · Episodul 76Send us Fan Mail When a business underperforms, owners tend to assume the cause is complex and set about fixing everything at once. It feels productive, and it almost always…
- Ep 187: Why We Retired "The Holistic Accountant" · 16 min · Episodul 75Send us Fan Mail After five years, Stuart and Mena are deliberately retiring a brand that was working, and the reasoning matters more than the rename. Through an accounting lens…
- Ep 186: The Holiday Test: Can your business run without you? · 18 min · Episodul 74Send us Fan Mail The holiday test is deceptively simple. If you took four weeks off with no phone, would your business hold its standard, or would it quietly degrade without you?…
- Ep 185: Warning- Asking for feedback and ignoring it is a liability · 19 min · Episodul 73Send us Fan Mail Asking for customer feedback and then ignoring it is not a neutral act; it tells the customer more about the business than any service failure could on its own…
- Ep 184: Stop hiring on gut feel: a scorecard process that works · 22 min · Episodul 72Send us Fan Mail Most business owners have at least one hiring regret, and most can trace it back to a decision that felt right at the time. The problem is rarely a lack of…







