Over deze podcast
On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Afleveringen
De nieuwste 20 van 323 afleveringen
- The 2026 AI Deciphered conference preview by Haymarket Media · 24 min · Aflevering 271To preview the third annual AI Deciphered conference are three editorial leads from Haymarket Media: PRWeek executive editor Frank Washkuch, Campaign managing editor Emmy…
- Chemistry isn't building a bigger agency. It's building a better kind of agency., a podcast sponsored by Chemistry · 26 minChemistry Agency just acquired Boston-based creative and design agency Colossus, which expands its capabilities and establishes Boston as its fifth U.S. office.
- Campaign Chemistry: Duolingo’s Kat Chan · 37 min · Aflevering 270Duolingo’s senior director of brand marketing breaks down the creative engine behind the internet’s most chaotic mascot — and why copycat brands miss the mark.
- Campaign Chemistry: Procter & Gamble’s Marc Pritchard · 26 min · Aflevering 269Procter & Gamble’s chief brand officer reflects on decades of iconic marketing, breaking down silos, and how AI is reshaping the future of brand building.
- Campaign Chemistry: Cole Haan’s Krissie Millan · 40 min · Aflevering 268Cole Haan CMO and head of digital Krissie Millan on sustaining loyalty for legacy brands, aligning ecommerce and in-store marketing and expanding the CMO role to drive broader…
- Campaign Chemistry: Droga5’s Mark Green · 40 min · Aflevering 267Global CEO Mark Green discusses big acquisitions, the agency’s award-winning ‘Play it Safe’ campaign and the competitive edge of Australian advertising.
- Campaign Chemistry: Translation and UnitedMasters’ Chaucer Barnes · 1 u 1 min · Aflevering 266The CMO shares why brands must solve real business problems, tap into cultural capital and lean into anxiety as a driver for creativity.
- Own less, orchestrate more: Goodway and Arima on modeling the market you can't see, a podcast presented by Goodway Group · 30 minMarketing has never been more measurable, yet confidence in what's driving outcomes keeps falling. Privacy regulation, platform fragmentation and closed ecosystems have left real…
- Campaign Chemistry: Agency of the Year and a soda soap opera · 30 min · Aflevering 265In this episode, we break down the Publicis PepsiCo win, rising brand controversies and how Campaign is evolving its Agency of the Year awards.
- Campaign Chemistry: Quality Meats’ Jonathan King · 43 min · Aflevering 264Quality Meats’ Jonathan King on how a ‘heist mindset,’ personalized cold outreach and radical honesty are redefining independent agency growth.
- Campaign Chemistry: Westfield Rise’s Kristen Jackman · 45 min · Aflevering 263From TikTok’s ‘mall bingo’ to Pinterest’s offline shifts, Westfield Rise’s Kristen Jackman reveals why Gen Z is ditching their screens to build connections in physical retail…
- Campaign Chemistry: Hilton's Dan Reynolds · 47 min · Aflevering 262Hilton's SVP of global marketing shares how the hospitality giant leverages algorithmic personalization, culture-shaking partnerships and viral storytelling to win the ultimate…
- Campaign Chemistry: United Talent Agency's Donna Sharp · 45 min · Aflevering 261From redefining CMOs as profit centers to building deep creator partnerships, Sharp breaks down how brands can achieve real cultural relevance in a fast-moving landscape.
- Campaign Chemistry: Tinder’s Melissa Hobley · 45 min · Aflevering 260Tinder CMO Melissa Hobley on rewriting the brand’s hookup app reputation through in-person events and new platform features that encourage real connection.
- Campaign Chemistry: Coinbase’s Catherine Ferdon and Joe Staples · 39 min · Aflevering 259Coinbase's marketing leaders break down the power of narrative economics, in-camera craft and why taking big creative swings beats playing it safe in fintech.
- Campaign Chemistry: Campaign US managing editor Emmy Liederman and deputy editor Cecilia Garzella · 25 min · Aflevering 258Campaign US managing editor Emmy Liederman and deputy editor Cecilia Garzella break down recent brand campaigns, post-World Cup earnings and why brands are vying to act like…
- Campaign Chemistry: Google Brand Studio's Jonathan Johnsongriffin · 41 min · Aflevering 257From Nike's iconic consumer obsession to Google's search-driven storytelling, Jonathan Johnsongriffin breaks down the 'unhealthy obsession' that fuels truly transformative…
- Campaign Chemistry: Joan Creative’s Gerry Graf and Lisa Clunie · 32 min · Aflevering 256Joan Creative leaders open up about building an independent powerhouse, evolving agency humor, and why the future of advertising belongs to the joyful rebels.
- Campaign Chemistry: Sky Zone’s Sunni Hickman · 35 min · Aflevering 254Sky Zone’s VP of brand and demand marketing shares her playbook on revitalizing legacy brands, the art of "valuetainment" and how to turn active play into shareable family moments.
- Campaign Chemistry: Campaign US' Emmy Liederman · 28 min · Aflevering 253Campaign US' new managing editor Emmy Liederman joins the show to discuss her journey from journalism to influencer marketing, her vision for covering the industry and why she…
