Show notes
Jared Asch and Josh Broward co-host a joint episode discussing how startups sell and scale in government (GovTech). Jared, a consultant helping cities and private companies with economic development, land use, and GovTech sales, and Josh, founder of Wisdom Partners and a leadership coach with a PhD in organizational leadership, emphasize that governments care less about product features and more about problem-solving, risk reduction, and accountability. They recommend early pilots—sometimes free or via conditional contracts tied to success metrics—to build case studies, de-risk adoption, and…
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