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In January 2026, Google was granted a patent that lets it read your website, break it into components, and serve searchers an AI-generated page assembled from your content. Visitors may never see your actual site. Joe Toscano — former Google designer, one of the voices in The Social Dilemma, and founder of Service Stories — saw this coming.
Joe left Silicon Valley in 2017, before Cambridge Analytica broke, because of what he was being asked to build. He now runs Service Stories, which helps small and mid-size service businesses get found by AI search engines by converting their existing…
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