CMO Confidential
de Mike Linton // I Hear Everything Podcast Network
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Dr. Dan McCarthy | The Analytical Edge of Marketing: A Look at…
Dr. Dan McCarthy | The Analytical Edge of Marketing: A Look at…
Despre acest podcast
Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?
The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.
We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.
Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.
Episoade
Cele mai noi 20 din 191 episoade
- Dr. Dan McCarthy | The Analytical Edge of Marketing: A Look at Loyalty Programs, Gambling and AI · 41 min · Episodul 199A CMO Confidential Interview with Dr. Dan McCarthy, marketing professor at the University of Maryland. Dan discusses how customer lifetime value and customer-based corporate…
- Tim Huelskamp | The Power of Serendipity in an AI World · 36 min · Episodul 198A CMO Confidential Interview with Tim Huelskamp, CEO and Co-Founder of 1440, a news and knowledge platform. Tim shares his thoughts on the idea that "just because all knowledge…
- Dr. Peter Fader | The 2nd Moneyball Revolution: Bringing Customer Analytics to the Business of Sport · 35 min · Episodul 197A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. Pete discusses the application of Customer Lifetime Value (CLTV) to…
- Kip Knight | What B2B and B2C Marketers Can Learn From Each Other · 33 min · Episodul 196A CMO Confidential Interview with Kip Knight, the founder of CMO Coaches and operating partner at Thomvest Ventures, formerly the President of H&R Block Retail and CMO of Taco…
- Bob Liodice | 31 Years, 1 Industry: Bob Liodice Looks Back and Shares His Future Perspective: Part 2 · 30 min · Episodul 195A CMO Confidential Interview with Bob Liodice, the long-time CEO of the Association of National Advertisers (ANA). In Part 2, Bob shares thoughts on where marketing dollars are…
- Bob Liodice | 31 Years, 1 Industry: Bob Liodice Looks Back and Shares His Future Perspective: Part 1 · 24 min · Episodul 194A CMO Confidential Interview with Bob Liodice, the long-time CEO of the Association of National Advertisers (ANA). Bob shares thoughts on the rapidly evolving marketing…
- Kipp Bodnar | Why Judgement & Taste are Key Advantages in an AI World · 34 min · Episodul 193A CMO Confidential Interview with Kipp Bodnar, CMO of HubSpot and author of the newly released book, "Loop: A New Growth Model for an AI-First World." Kipp discusses why the…
- Michael D'Esopo | Why CMOs are Losing Influence: The Trust Trade-Off · 35 min · Episodul 192A CMO Confidential Interview with Michael D'Esopo, CEO of Lippincott, formerly the President and Director of Brand Strategy. Michael shares research on more than 500 senior…
- Emily Frager | Communications and PR are Having a Moment · 34 min · Episodul 191A CMO Confidential Interview with Emily Frager, Chief Client Officer at FleishmanHillard, board member of USC Annenberg Center for PR, formerly CMO of Lennar Ventures. Em…
- Aneesh Dhawan | The AI Trust Gap in Research and What to Do About It · 29 min · Episodul 190A CMO Confidential Interview with Aneesh Dhawan, the Co-Founder and CEO of Knit, an AI Native Research Firm. Aneesh shares toplines from Knit's AI Trust Survey of 150+ enterprise…
- Rishad Tobaccowala | A Leading Futurist Takes Stock of 2026 · 35 min · Episodul 189A CMO Confidential Interview with Rishad Tobaccowala, author of "Rethinking Work," formerly the President of Starcom and the Publicis Chief Strategy & Growth Officer. Rishad…
- Kristin Wozniak | Too Much Data & Not Enough Thinking - Are You Following Goodhart's Law? · 33 min · Episodul 188A CMO Confidential Interview with Kristin Wozniak, Chief Growth Officer and Data Officer at Cosmo5, formerly SVP Analytics and Strategy at Cossette Media. Kristin discusses why…
- Maryam Banikarim | What CMO's Talk About Behind Closed Doors · 36 min · Episodul 187A CMO Confidential Interview with Maryam Banikarim, Chair of The Wall Street Journal CMO Council, Co-Founder of The Longest Table, and 5-time CMO. Maryam discusses how the…
- Neal Mann | AI Agents as Teammates - Are You Really Ready to Work Together? · 35 min · Episodul 186To celebrate our 175th episode, we sit down with Neal Mann, CEO and Co-Founder of NOAN (an AI-native fact layer business), formerly the Global Head of Transformation at Anomaly…
- Dr. Ed Dobbles | Research and Analytics in an AI World · 36 min · Episodul 185A CMO Confidential Interview with Dr. Ed Dobbles, Founder of Dobbles.AI and former VP of Analytics and Insights at Diageo, H&R Block, and SUPERVALU. Ed discusses the evolution of…
- Brent Rivard | Why Are So Many Marketers Ignoring the $8.3 Trillion Market Hiding in Plain Sight? · 34 min · Episodul 184A CMO Confidential Interview with Brent Rivard, co-founding Partner of Geezer Creative, previously CMO of Internova Travel and President of Mass Minority. Brent shares his…
- Aarron Spinley | The Concept of Customering - Is Technology Overwhelming the Customer Experience? · 37 min · Episodul 183A CMO Confidential Interview With Aarron Spinley, Director at the Field Bell Institute and Author of "The Customering Method." Aarron discusses his belief that customer…
- Rob Ward | A Top Venture Capitalist Analyzes the AI Landscape · 41 min · Episodul 182This week on CMO Confidential, we are revisiting one of our favorite conversations with Rob Ward from January of 2026.A CMO Confidential Interview with Rob Ward, co-founder and…
- Michael Treff | A Mid-Year Update From the B2B Front Lines · 36 min · Episodul 179A CMO Confidential Interview with Michael Treff, the CEO of Code and Theory. Michael shares his belief that the ambiguity in markets is here to stay, why traditional B2B…
- Drew Pinto | Time to Think About Architecture · 34 min · Episodul 178A CMO Confidential Interview with Drew Pinto, EVP and Chief Revenue and Technology Officer of Marriott International. Drew discusses the concept that architecture and data should…
